---
title: "Silhouette Cutting Mat — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/silhouette-cutting-mat"
last_updated: "2026-08-09T10:51:23.911Z"
locale: en
meta:
description: "Niche score 44/100 · $157K/yr market · 72K searches/yr · $15.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $157K/yr market · 72K searches/yr · $15.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silhouette Cutting Mat — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **silhouette cutting mat**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 27Conversion 96Competition 21Returns 93Price range 72Avg price 77Brand share 18Review moat 24Quality gap 22
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.13–$32.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$157K**
$157K/yr · 72K searches
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,395.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, silhouette cutting mat is a $157K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silhouette cutting mat market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$125K–$156K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- REALIKE31% - NICAPA26% - Silhouette America26% - WORKLION7% - ecraft3% - ReArt3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/silhouette-cutting-mat/trend)
## **Top silhouette cutting mat search terms**
- **silhouette cutting mat**49K/yr+3.8%11.2% conv. - **silhouette mat**5K/yr-9.2%12.2% conv. - **silhouette cutting mat 12x12**4K/yr+18.3%13.7% conv. - **silhouette cameo mat**3K/yr+17.1%11.1% conv. - **cameo cutting mat**3K/yr-8.3%11.3% conv. - **cameo 4 cutting mat**2K/yr-12.1%11.0% conv. - **silhouette cameo cutting mat**3K/yr-15.6%12.1% conv. - **silhouette mat 12x12**2K/yr-0.2%14.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/silhouette-cutting-mat/search-terms)
## **Top silhouette cutting mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$63K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicapa StandardGrip Cutting Mat for Silhouette Cameo 4/3/2/1 (12x12 inch 3 pack) Standard Adhesive Sticky Quilting Cut Pads Replacement Accessories for Silhouette Cameo**NICAPA**$9.90**4.7★12,942 rev](https://www.amazon.com/dp/B073P1GDYY) [2**REALIKE 12x12 Cutting Mat for Silhouette Cameo 5/4/3/2/1 (3 Mats - StandardGrip LightGrip StrongGrip) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing Scrapbooking and All Arts**REALIKE**$8.82**4.6★5,893 rev](https://www.amazon.com/dp/B07ZGFLQH6) [3**Silhouette CUT-MAT-12-3T Cameo Replacement Cutting Mat**Silhouette America**$12.10**4.7★8,527 rev](https://www.amazon.com/dp/B005VPVW3I) [4**Silhouette Cameo Replacement Cutting Mat 3 Pack**Silhouette America**$32.86**4.7★8,527 rev](https://www.amazon.com/dp/B01DFTTVES) [5**REALIKE 12X12 StandardGrip Cutting Mats for Silhouette Cameo 5/4/3/2/1(3 Pack) Gridded Adhesive Non-Slip Non-Slip Cutting Mat Replacement Accessories Set Mats Vinyl Craft Sewing**REALIKE**$8.74**4.6★5,893 rev](https://www.amazon.com/dp/B07ZGG2H1T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cutting mat 12x12 Compatible With Silhouette Cameo 4/5/3/2/1(6 mats-4 Standard Adhesive 1Light Adhesive 1Strong Adhesive) Adhesive Cutting Mat for Crafts Quilting Sewing Scrapbooking and All Arts**WORKLION**$13.64**1,396 rev2y ago](https://www.amazon.com/dp/B0D34YH6VT) [**Welebar 5 Pack Cutting Mats for Silhouette Cameo 5/4/3/2/1 12x12 Inch StandardGrip/LightGrip/StrongGrip/FabricGrip Cutting Mats for Sewing Quilting Crafts**Welebar**$14.08**455 rev4y ago](https://www.amazon.com/dp/B09QPMFR8D) [**Ecraft 12x12 Cutting Mat 5-Pack for Silhouette Cameo 5/4/3/2/1 Variety Grip (StrongGrip StandardGrip LightGrip) Gridded Non-Slip Replacement Mats for Crafts Quilting & Sewing**ecraft**$12.77**2,270 rev6y ago](https://www.amazon.com/dp/B08CRKC5CJ) [**WORKLION Cutting Mat 12x12 Compatible with Maker/Maker 3/Maker 4/Air 2/Explore 3/4 Variety StickyStandard Light Strong) Vinyl Mat(3Pack) Accessories**WORKLION**$8.13**9,906 rev6y ago](https://www.amazon.com/dp/B08B4H3WWK) [**XINART Cutting Mats for Silhouette Cameo 4/3/2/1(3 Mats 12x12 inch) Standard Adhesive Sticky Accessories Craft Vinyl Replacement Cut Mats for Silhouette Cameo**XINART**$8.77**3,178 rev6y ago](https://www.amazon.com/dp/B087NKWLVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicapa StandardGrip Cutting Mat for Silhouette Cameo 3/2/1 (12x24 inch 3 Mats) Standard Adhesive Sticky Quilting Cricket Cut Mats Replacement Accessories for Silhouette Cameo**NICAPA**$20.39**4.7★**▲ 34%**](https://www.amazon.com/dp/B073NZ8LPF) [**Silhouette America - CUT-MAT-12-3T-2PACK Cameo Cutting Mat Standard Tack 2 Pack**Silhouette America**$25.75**4.7★**▲ 27%**](https://www.amazon.com/dp/B07JR484YJ) [**Nicapa StandardGrip Cutting Mat for Silhouette Cameo 4/3/2/1 (12x12 inch 3 pack) Standard Adhesive Sticky Quilting Cut Pads Replacement Accessories for Silhouette Cameo**NICAPA**$9.90**4.7★**▲ 26%**](https://www.amazon.com/dp/B073P1GDYY) [**Cutting mat 12x12 Compatible With Silhouette Cameo 4/5/3/2/1(6 mats-4 Standard Adhesive 1Light Adhesive 1Strong Adhesive) Adhesive Cutting Mat for Crafts Quilting Sewing Scrapbooking and All Arts**WORKLION**$13.64**4.6★**▲ 25%**](https://www.amazon.com/dp/B0D34YH6VT) [**REALIKE 12X12 StandardGrip Cutting Mats for Silhouette Cameo 5/4/3/2/1(3 Pack) Gridded Adhesive Non-Slip Non-Slip Cutting Mat Replacement Accessories Set Mats Vinyl Craft Sewing**REALIKE**$8.74**4.6★**▲ 16%**](https://www.amazon.com/dp/B07ZGG2H1T)
**~~View all trending →~~**
## **What buyers say about silhouette cutting mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good for the price”*
**Quality-Overall**17%
*“the product performs great”*
**Advertised Vs Actual Product**12%
*“Exactly as described”*
**Compatibility-Overall**7%
*“These WORKLION 12×12 cutting mats are compatible with popular Cricut machines like Explore One, Explore Air/Air 2, and Maker models, and the variety pack typically includes multiple adhesive strengths. light, standard, and strong grip”*
**Efficiency**6%
*“These mats work great”*
**Durability**5%
*“Hold up and work perfectly”*
**Size-Overall**4%
*“The size is convenient”*
**Ease Of Use**4%
*“Easy to use”*
**Grip**4%
*“Giving 2 stars because the standard grip is perfect”*
**Adhesion/Stickiness**3%
*“Not too sticky, just right”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“Stickiness”*
**Grip**6%
*“Also the grip isnt as strong either”*
**Durability**5%
*“Didnt last”*
**Quality-Overall**4%
*“Cheap product with little quality control”*
**Strength**3%
*“This mats arent very strong”*
**Size-Overall**3%
*“Wrong grid size - do not buy for Silhouette”*
**Defective Material/Parts**3%
*“Product woes fine”*
**Add-Ons/Attachments**3%
*“Im disgusted by how much was attached to the mat”*
**Material Quality**3%
*“ruined my materials”*
**Thickness**2%
*“Somehow i think the mat might be a bit too thick”*
### **Top return reasons **
**Size-Overall**27%
**Adhesion/Stickiness**23%
**Compatibility-Overall**8%
**Value For Money**8%
**Functionality-Overall**6%
**Product Condition**5%
**Grip**3%
**Thickness**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is silhouette cutting mat profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 13 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the silhouette cutting mat niche?**
- 8 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in silhouette cutting mat?**
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Durability. The return rate is 1.1%.
- **When does demand for silhouette cutting mat peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the silhouette cutting mat niche?**
- Listings span $8.13–$32.86; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 6,396 reviews — the moat a new listing must climb.
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