---
title: "Sidewalk Chalk Stencils — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sidewalk-chalk-stencils"
last_updated: "2026-08-09T10:43:28.467Z"
locale: en
meta:
description: "Niche score 61/100 · $39K/yr market · 78K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $39K/yr market · 78K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sidewalk Chalk Stencils — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **sidewalk chalk stencils**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 82Conversion 44Competition 75Returns 96Price range 50Avg price 69Brand share 67Review moat 75Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+78.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Great****498.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.27**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.06–$22.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$39K**
$39K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, sidewalk chalk stencils is a $39K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sidewalk chalk stencils market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**29%**
- TMTECHJS33% - Qyeahkj12% - Epakh8% - YETOOME7% - Komezen6% - Skillmatics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +78.5% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sidewalk-chalk-stencils/trend)
## **Top sidewalk chalk stencils search terms**
- **sidewalk chalk stencils**25K/yr+66.2%4.2% conv. - **chalk stencils**19K/yr+72.9%3.7% conv. - **chalk stencils for kids outside**9K/yr+59.6%4.4% conv. - **sidewalk stencils**6K/yr+431.8%5.3% conv. - **sidewalk chalk accessories**8K/yr+2.4%1.4% conv. - **large stencils for kids**5K/yr+241.2%5.0% conv. - **sidewalk chalk stencils jumbo**5K/yr+50.5%3.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sidewalk-chalk-stencils/search-terms)
## **Top sidewalk chalk stencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection-5in**TMTECHJS**$9.95**4.6★182 rev](https://www.amazon.com/dp/B0CZP3T3Y3) [2**48 PCS Stencils for Kids Komezen 8 Inches Large Chalk Stencils for Crafts Reusable Geometric Letter Number Flower Themed Primary Shape Template for Kids Painting Drawing DIY Projects**Komezen**$18.28**4.6★59 rev](https://www.amazon.com/dp/B0DSZJJJ81) [3**Epakh 24 Pcs Stencils for Kids 8 Inches Drawing Painting Chalk Template First Day of School Large Reusable Washable Sidewalk Geometric Primary Shape Stencils for Kids Toddlers Preschooler Outside**Epakh**$17.67**4.6★582 rev](https://www.amazon.com/dp/B09K3Z5N78) [4**YETOOME 24 Pieces Stencils for Kids 5.9 x 5.5 Inches Chalk Drawing Stencils Large Washable Animal Themed Primary Shape Template for Kids Toddlers Preschooler**YETOOME**$8.07**4.5★141 rev](https://www.amazon.com/dp/B0B7HVKCM1) [5**Skillmatics Sidewalk Chalk Activity Kit - Creative Outdoor Fun with 18 Washable Chalk Sticks 15 Activities & Games for Kids Gifts for Boys & Girls Ages 3 4 5 6 7 8 9 10**Skillmatics**$15.06**4.4★149 rev](https://www.amazon.com/dp/B0CTMVLYNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**18 Pack Chalk Stencils Reusable Sidewalk Chalk Drawing Stencils for Kids Ages 4-8 Toddlers Paper Painting Spray Paint Graffiti Chalks Creation (Colorful)**Thrymme**$8.00**5 rev4mo ago](https://www.amazon.com/dp/B0GDG2KDD1) [**JOYIN 36PCS Washable Sidewalk Chalk Set for Kids Glitter & Neon Non-Toxic Chalk with Mess-Free Holders & Drawing Stencils Outdoor Play for Toddlers Painting on Chalkboard Blackboard and Playground**JOYIN**$21.45**22 rev6mo ago](https://www.amazon.com/dp/B0GF7J1L8G) [**Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+**Spirograph**$22.98**40 rev8mo ago](https://www.amazon.com/dp/B0G1CLPSGQ) [**24 Pcs Stencils Spring Themed Sidewalk Chalk Stencils Outdoor Stencil for Painting Simple Style Cute Template 5 Inches**TMTECHJS**$9.96**28 rev11mo ago](https://www.amazon.com/dp/B0FJ28KTP3) [**36pcs Princess Drawing Stencils 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Garden Theme Princesses Fairies Primary Shape Template**Qyeahkj**$16.99**297 rev1y ago](https://www.amazon.com/dp/B0FCYBMDWR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**36pcs Ocean Animal Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Sea Animal Themed Primary Shape Template for Kids Toddlers Preschool**Qyeahkj**$18.32**4.2★**▲ 76%**](https://www.amazon.com/dp/B0CT35N9BR) [**Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+**Spirograph**$22.98**4.1★**▲ 71%**](https://www.amazon.com/dp/B0G1CLPSGQ) [**24 Pcs Stencils Spring Themed Sidewalk Chalk Stencils Outdoor Stencil for Painting Simple Style Cute Template 5 Inches**TMTECHJS**$9.96**4.8★**▲ 49%**](https://www.amazon.com/dp/B0FJ28KTP3) [**Lependor 36 Pieces Plastic Drawing Painting Stencil Templates - Washable Template - Random Colors**Lependor**$10.00**4.6★**▲ 41%**](https://www.amazon.com/dp/B07RRY6KZC) [**18 Pack Chalk Stencils Reusable Sidewalk Chalk Drawing Stencils for Kids Ages 4-8 Toddlers Paper Painting Spray Paint Graffiti Chalks Creation (Colorful)**Thrymme**$8.00**2.8★**▲ 34%**](https://www.amazon.com/dp/B0GDG2KDD1)
**~~View all trending →~~**
## **What buyers say about sidewalk chalk stencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Great assortment of colors”*
**Fun/Entertainment Experience**16%
*“So much fun”*
**Quality-Overall**8%
*“It is good quality chalk”*
**Gifting Purpose**7%
*“This was a great present for my son's friend”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**4%
*“Great for a variety while staying on budget”*
**Durability**4%
*“These also don't break as easily as some other brands”*
**Size-Overall**4%
*“Perfect size”*
**Drawing Experience**3%
*“works for markers”*
**Strength**2%
*“These are not flimsy”*
### **What buyers complain about **
**Color**13%
*“All the colors are very light”*
**Defective Material/Parts**11%
*“Came damaged, almost ALL chalk pieces were broken”*
**Quality-Overall**10%
*“I expected better quality control”*
**Smell**10%
*“Horrible Chemical Smell”*
**Strength**8%
*“They are flimsy”*
**Value For Money**6%
*“Not worth the price”*
**Thickness**5%
*“I wish they were a little thicker of stencils”*
**Size-Overall**5%
*“The chalk sticks are huge”*
**Fun/Entertainment Experience**3%
*“they got boring quickly”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Defective Material/Parts**37%
**Size-Overall**23%
**Value For Money**8%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Strength**4%
**Smell**3%
**Thin**2%
**Color**2%
**Material Quality**1%
## **Common questions**
- **Is sidewalk chalk stencils profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 36 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +78.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the sidewalk chalk stencils niche?**
- 18 brands and 64 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in sidewalk chalk stencils?**
- Top complaints mined from reviews: Color, Defective Material/Parts, Quality-Overall. The return rate is 0.9%.
- **When does demand for sidewalk chalk stencils peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the sidewalk chalk stencils niche?**
- Listings span $7.06–$22.98; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)