---
title: "Shredded Memory Foam Filling — $294K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/shredded-memory-foam-filling"
last_updated: "2026-08-09T10:52:45.641Z"
locale: en
meta:
description: "Niche score 53/100 · $294K/yr market · 223K searches/yr · $27.63 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $294K/yr market · 223K searches/yr · $27.63 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shredded Memory Foam Filling — $294K/yr Amazon US Niche (2026) - Flapen"
---
# **shredded memory foam filling**
**Worth a look**
Shows a sweet-spot price point ($27.63 avg), but soft demand (-4.3% this quarter) keeps it on the watch list.
Market size 51Growth 23Conversion 57Competition 46Returns 73Price range 80Avg price 95Brand share 50Review moat 71Quality gap 52
**Avg price**
**Incredible****$27.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.97–$54.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****643.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$294K**
$294K/yr · 223K searches
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shredded memory foam filling is a $294K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shredded memory foam filling market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$276K–$345K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**20%**
- Welacer24% - Jecqbor22% - RAINFLOW12% - Hem Dgpsy10% - HONEHO7% - DR.DUDU5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/shredded-memory-foam-filling/trend)
## **Top shredded memory foam filling search terms**
- **shredded memory foam filling**43K/yr+6.2%4.3% conv. - **shredded memory foam**43K/yr-9.8%3.6% conv. - **memory foam filler**20K/yr-12.0%3.0% conv. - **shredded foam filling**14K/yr+2.7%3.6% conv. - **memory foam stuffing**12K/yr+8.4%4.0% conv. - **memory foam filling**13K/yr-8.2%3.1% conv. - **shredded foam**11K/yr-2.6%2.7% conv. - **memory foam bean bag filler**10K/yr-12.0%2.9% conv. - **dog bed stuffing**8K/yr-5.7%3.0% conv. - **memory foam pillow stuffing**7K/yr-0.6%4.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/shredded-memory-foam-filling/search-terms)
## **Top shredded memory foam filling products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$29K15%$44K20%$59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Welacer Bean Bag Filler 10lbs Shredded Memory Foam Stuffing Filling & Refill for Bean Bag Chairs Couch Cushions Punching Bags Pillows Sofas Dog Beds Multi Color & Shape**Welacer**$27.82**4.3★1,780 rev](https://www.amazon.com/dp/B0B9S4RH13) [2**Jecqbor Bean Bag Filler 10lbs Shredded Memory Foam Filling Soft Pillow Stuffing Bean Bag Refill Foam for Couch Cushion Stuffed Animals Dog Bed Arts Crafts**Jecqbor**$29.24**4.3★746 rev](https://www.amazon.com/dp/B0D8T43RRZ) [3**RAINFLOW Shredded Memory Foam Filling - 6.35oz Bean Bag Filler Soft and Convenient Memory Foam Pillow Stuffing for Couch Pillow Cushion Dog Bed Arts Crafts**RAINFLOW**$5.97**4.1★141 rev](https://www.amazon.com/dp/B0F9SQCL2Q) [4**Hem Dgpy Bean Bag Filler 10lbs Shredded Memory Foam Filling for Bean Bag Chair Refill Stuffing for Pillow Punching Bag Dog Bed Cushions Couch (Blue & White)**Hem Dgpsy**$27.63**4.8★143 rev](https://www.amazon.com/dp/B0FZSN6THQ) [5**Jecqbor 10lbs Shredded Memory Foam Filling for Bean Bag Chair Premium Beanbag Stuffing High Density Memory Foam Refill**Jecqbor**$26.89**4.5★534 rev](https://www.amazon.com/dp/B0BHY8SLN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Welacer Original Shredded Memory Foam Filling for Adjustable Pillow Loft 10 lbs Uniform Hex-Cut Memory Foam Pillow Filler for Bed Pillows Body Pillows & Couch Cushions Pack of 2**Welacer**$31.98**15 rev3mo ago](https://www.amazon.com/dp/B0GTYX2YNT) [**Welacer Bean Bag Filler 15lbs Blue Memory Foam Filling for Beanbag Chair Couch Cushions Pillows Dog Beds Pouf Ottoman Punching Bag Filler Grappling Dummy Packing Peanuts Replacement**Welacer**$40.30**41 rev4mo ago](https://www.amazon.com/dp/B0GRGV16BW) [**GUBFFON Bean Bag Filler 20lbs - Shredded Memory Foam Refill Soft & Supportive Stuffing for Bean Bag Chair Couch Cushion Dog Bed Punching Bag Pillow & Crafts**GUBFFON**$52.34**26 rev4mo ago](https://www.amazon.com/dp/B0GR3XQNDF) [**Hem Dgpy Bean Bag Filler 10lbs Shredded Memory Foam Filling for Bean Bag Chair Refill Stuffing for Pillow Punching Bag Dog Bed Cushions Couch (Blue & White)**Hem Dgpsy**$27.63**143 rev8mo ago](https://www.amazon.com/dp/B0FZSN6THQ) [**Bean Bag Filler 10lbs Gel Shredded Memory Foam Filling High Density Refill & Replacement Foam for Bean Bag Chair Pillow Stuffing Couch Cushions Dog Bed Pouf Ottoman Stuffed Animals Arts Crafts**HONEHO**$26.90**96 rev9mo ago](https://www.amazon.com/dp/B0FDB4FBXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GUBFFON Bean Bag Filler 20lbs - Shredded Memory Foam Refill Soft & Supportive Stuffing for Bean Bag Chair Couch Cushion Dog Bed Punching Bag Pillow & Crafts**GUBFFON**$52.34**4.7★**▲ 281%**](https://www.amazon.com/dp/B0GR3XQNDF) [**Welacer Bean Bag Filler 15lbs Blue Memory Foam Filling for Beanbag Chair Couch Cushions Pillows Dog Beds Pouf Ottoman Punching Bag Filler Grappling Dummy Packing Peanuts Replacement**Welacer**$40.30**4.6★**▲ 279%**](https://www.amazon.com/dp/B0GRGV16BW) [**Welacer Original Shredded Memory Foam Filling for Adjustable Pillow Loft 10 lbs Uniform Hex-Cut Memory Foam Pillow Filler for Bed Pillows Body Pillows & Couch Cushions Pack of 2**Welacer**$31.98**4.7★**▲ 272%**](https://www.amazon.com/dp/B0GTYX2YNT) [**Bean Bag Filler 5lbs Gel Shredded Memory Foam Filling High Density Refill & Replacement Foam for Bean Bag Chair Pillow Stuffing Couch Cushions Dog Bed Pouf Ottoman Stuffed Animals Arts Crafts**HONEHO**$20.03**4.5★**▲ 190%**](https://www.amazon.com/dp/B0FDB4LLY8) [**Hem Dgpy Bean Bag Filler 10lbs Shredded Memory Foam Filling for Bean Bag Chair Refill Stuffing for Pillow Punching Bag Dog Bed Cushions Couch (Blue & White)**Hem Dgpsy**$27.63**4.8★**▲ 143%**](https://www.amazon.com/dp/B0FZSN6THQ)
**~~View all trending →~~**
## **What buyers say about shredded memory foam filling**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Foam**12%
*“Excellent foam”*
**Quality-Overall**10%
*“Decent stuff”*
**Cushion**9%
*“Great value as it includes TWO cushions”*
**Value For Money**8%
*“Worth it”*
**Comfort-Overall**8%
*“Comfortable”*
**Soft Feel**7%
*“It's soft”*
**Advertised Vs Actual Product**6%
*“It was better than expected”*
**Ease Of Use**5%
*“Easy to use”*
**Smell**4%
*“no funky smells”*
**Fluffiness**3%
*“Good amount of fluff”*
### **What buyers complain about **
**Smell**18%
*“Chemical smell”*
**Size-Overall**9%
*“smaller then shown”*
**Stretchability/Expandability/Elasticity**8%
*“This product does not expand like it is supposed to do”*
**Quality-Overall**6%
*“Poor Quality”*
**Advertised Vs Actual Product**5%
*“Looks nothing like the photo”*
**Value For Money**3%
*“because this was 50 dollars worth of nothing”*
**Ease Of Cleaning**3%
*“It's going to be a nightmare to wash the cover”*
**Color**3%
*“some of the filling has a brownish tint”*
**Durability**2%
*“they don't last”*
**Cushion**2%
*“Its ok. Its not the same as what the pillow came with”*
### **Top return reasons **
**Size-Overall**15%
**Advertised Vs Actual Product**14%
**Smell**9%
**Stretchability/Expandability/Elasticity**6%
**Functionality-Overall**6%
**Material Quality**6%
**Value For Money**5%
**Cushion**4%
**Refills-Overall**4%
**Compatibility-Overall**3%
## **Common questions**
- **Is shredded memory foam filling profitable to sell on Amazon United States?**
- The niche generates $294K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the shredded memory foam filling niche?**
- 14 brands and 26 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in shredded memory foam filling?**
- Top complaints mined from reviews: Smell, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.1%.
- **When does demand for shredded memory foam filling peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the shredded memory foam filling niche?**
- Listings span $5.97–$54.13; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.
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