---
title: "Search terms — shoelace charms - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/shoelace-charms/search-terms"
last_updated: "2026-08-09T10:00:53.837Z"
locale: en
meta:
  description: "Niche score 52/100 · $174K/yr market · 969K searches/yr · $10.34 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $174K/yr market · 969K searches/yr · $10.34 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shoelace charms - Flapen"
---

# **shoelace charms**

**Worth a look**

Shows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.7%) keeps it on the watch list.

Market size 36Growth 32Conversion 22Competition 84Returns 75Price range 46Avg price 36Brand share 84Review moat 47Quality gap 43

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,791.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.93–$22.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$174K**

$174K/yr · 969K searches

**Avg price**

**Okay****$10.34**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+5.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

## Search terms