---
title: "Shipping Paper — $336K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/shipping-paper"
last_updated: "2026-08-09T09:50:00.663Z"
locale: en
meta:
description: "Niche score 54/100 · $336K/yr market · 172K searches/yr · $18.38 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $336K/yr market · 172K searches/yr · $18.38 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shipping Paper — $336K/yr Amazon US Niche (2026) - Flapen"
---
# **shipping paper**
**Worth a look**
Shows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 53Growth 26Conversion 89Competition 59Returns 81Price range 79Avg price 83Brand share 48Review moat 24Quality gap 22
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.02–$51.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$336K**
$336K/yr · 172K searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,396.34**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, shipping paper is a $336K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shipping paper market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$368K–$460K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**20%**
- Bryco Goods25% - PH PERKHOMY16% - Elementree13% - Shinok13% - Vanhench10% - Purple Papers4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/shipping-paper/trend)
## **Top shipping paper search terms**
- **shipping paper**63K/yr+10.0%9.7% conv. - **packaging paper**34K/yr+6.0%8.5% conv. - **packing paper for shipping**34K/yr-13.3%9.3% conv. - **packaging paper for shipping**12K/yr-30.2%7.3% conv. - **paper wrap for packing**10K/yr+8.2%9.8% conv. - **shipping wrapping paper**6K/yr+10.1%5.9% conv. - **package paper**6K/yr+6.0%6.2% conv. - **paper packaging**3K/yr+10.6%5.0% conv. - **package paper for shipping**3K/yr+0.8%7.5% conv. - **package wrapping paper for shipping**2K/yr+39.8%7.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/shipping-paper/search-terms)
## **Top shipping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$30K12%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [2**100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)**Shinok**$10.00**4.6★1,692 rev](https://www.amazon.com/dp/B0CNWZ1V9Q) [3**Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner**Bryco Goods**$16.94**4.7★33,466 rev](https://www.amazon.com/dp/B077PBFKBW) [4**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH) [5**Elementree Brown Packing Paper Sheets for Moving & Shipping - 1500 Count (1375 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00919)**Elementree**$34.94**4.7★385 rev](https://www.amazon.com/dp/B0CB8VDHRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**385 rev11mo ago](https://www.amazon.com/dp/B0FK75BJ9L) [**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**1,614 rev2y ago](https://www.amazon.com/dp/B0CX5D7W62) [**Honeycomb Packing Paper 12 x 150ft with Rope & 20 Fragile Stickers|Shipping & Moving Supplies|Small Business Packaging Supplies|Eco Friendly Bubble Wrap Packing Boxes for Moving Certified FSC C204227**Lockwrap**$14.97**1,885 rev2y ago](https://www.amazon.com/dp/B0CWPMVVBL) [**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**1,424 rev2y ago](https://www.amazon.com/dp/B0CQZ1TYX9) [**PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)**PH PERKHOMY**$6.02**974 rev2y ago](https://www.amazon.com/dp/B0CM224177)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)**Elementree**$13.60**4.7★**▲ 126%**](https://www.amazon.com/dp/B0FK75BJ9L) [**Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA**Bryco Goods**$8.42**4.8★**▲ 119%**](https://www.amazon.com/dp/B0CBW3G6SB) [**Honeycomb Packing Paper 12 inch x 200 ft Bubble Cushioning Wrap for Packing Moving Products Gifts Wrapping Paper Recyclable and Biodegradable Shipping Packing Materials with 20 Fragile Sticker Labels**Besitek**$17.32**4.5★**▲ 68%**](https://www.amazon.com/dp/B09Y693NJB) [**100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)**Shinok**$10.00**4.6★**▲ 38%**](https://www.amazon.com/dp/B0CNWZ1V9Q) [**Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner**Bryco Goods**$16.94**4.7★**▲ 31%**](https://www.amazon.com/dp/B077PBFKBW)
**~~View all trending →~~**
## **What buyers say about shipping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**13%
*“Excellent value”*
**Paper Quality**9%
*“Excellent paper”*
**Advertised Vs Actual Product**8%
*“Gets the job done”*
**Ease Of Use**8%
*“Comes in handy”*
**Size-Overall**6%
*“The size really came in handy”*
**Durability**4%
*“hold up well”*
**Thickness**3%
*“Sheets are thick, easy to use and shape, durable”*
**Strength**3%
*“It is very sturdy”*
**Efficiency**2%
*“Does the job”*
### **What buyers complain about **
**Size-Overall**23%
*“Not the right size”*
**Thickness**19%
*“fairly thin material”*
**Paper Quality**12%
*“it's obvious the paper needs to be much thicker”*
**Value For Money**7%
*“It's a very small amount for the price”*
**Advertised Vs Actual Product**6%
*“Picture is very deceiving”*
**Quality-Overall**3%
*“Cheap”*
**Smell**3%
*“Unpleasant odor”*
**Strength**2%
*“Not heavy duty”*
**Durability**2%
*“rips very easy”*
**Cushion**1%
*“Doesn't have cushioning”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**12%
**Advertised Vs Actual Product**8%
**Thin**6%
**Paper Quality**6%
**Color**3%
**Thickness**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is shipping paper profitable to sell on Amazon United States?**
- The niche generates $336K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the shipping paper niche?**
- 19 brands and 39 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in shipping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 1.7%.
- **When does demand for shipping paper peak?**
- Demand peaks in Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the shipping paper niche?**
- Listings span $6.02–$51.49; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 5,396 reviews — the moat a new listing must climb.
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