---
title: "Search terms — sfx makeup - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sfx-makeup/search-terms"
last_updated: "2026-08-09T09:51:49.645Z"
locale: en
meta:
  description: "Niche score 52/100 · $106K/yr market · 302K searches/yr · $24.37 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $106K/yr market · 302K searches/yr · $24.37 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sfx makeup - Flapen"
---

# **sfx makeup**

**Worth a look**

Shows a sweet-spot price point ($24.37 avg), but weak search conversion (1.4%) keeps it on the watch list.

Market size 26Growth 33Conversion 18Competition 77Returns 81Price range 59Avg price 95Brand share 77Review moat 41Quality gap 43

**Avg price**

**Incredible****$24.37**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$3.57–$148.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,403.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$106K**

$106K/yr · 302K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms