---
title: "sewing supplies — $2.7M/yr Amazon United States Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sewing-supplies"
last_updated: "2026-07-20T20:11:10.525Z"
locale: en
meta:
description: "sewing supplies shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sewing supplies shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sewing supplies — $2.7M/yr Amazon United States Niche, Score 62/100 - Flapen"
---
# **sewing supplies**
**Worth a look**
Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 21Conversion 19Competition 84Returns 96Price range 67Avg price 58Brand share 95Review moat 24Quality gap 37
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 13.4M searches
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****$4.04–$37.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,515.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sewing supplies is a $2.7M/yr Amazon United States market (13.4M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.2M–$3.9M**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#2,190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **161 days**
## **Competition**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**39%**
Top 20: 81%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**56%**
- otylzto11% - Antetek8% - BREXFIRE8% - Fiskars6% - Aubliss6% - Lange & König5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sewing-supplies/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$81K6%$162K9%$244K12%$325K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Otylzto Sewing Clips 100 Pcs with Plastic Box Premium Quilting Clips for Supplies Crafting Tools Assorted Colors Plastic Clips for Crafts Sew Clip Sew Clips Sewing Notions**otylzto**$6.32**4.8★12,803 rev](https://www.amazon.com/dp/B08KGTFR6T) [2**3PCS Magnetic Seam Guide for Sewing Machine Multifunctional Polygonal Hemmer Guide with Scale Universal Sewing Quilting Supplies Accessories Tools**BREXFIRE**$9.13**4.6★1,554 rev](https://www.amazon.com/dp/B0DR8DC3J9) [3**Aubliss 50pcs 100% Cotton Fabric Bundle 10 x 10 PreCut Fat Squares Sheets Printed Floral Sewing Supplies for Patchwork Sewing DIY Crafting Quilting Fabric (50PCS 10x10 Solid)**Aubliss**$17.26**4.6★1,963 rev](https://www.amazon.com/dp/B08YJMPL31) [4**Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative**Lange & König**$8.72**4.4★1,668 rev](https://www.amazon.com/dp/B0F99YDJFF) [5**Fiskars 45mm Rotary Cutter for Fabric Premium Steel Stick Fabric Cutter Cuts Through Multiple Layers Right and Left Handed Easy and Safe Blade Change Arts and Crafts Sewing and Quilting Tools**Fiskars**$11.03**4.6★1,987 rev](https://www.amazon.com/dp/B0C8BRB3RH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cool Quilting Gifts for Quilters - Ideal Stocking Stuffers for Women Perfect Crafty Christmas Gift Unique Sewing gifts for Crafters Premium Socks for Crafty Women**SOCKJAR**$13.61**9 rev9mo ago](https://www.amazon.com/dp/B0FLVGZMSX) [**Aubliss 8pcs Fat Quarter Fabric Bundles (100% Cotton - 20 x 20) Quilting Cotton Craft Fabric Pre-Cut Squares Sheets for Patchwork Sewing Quilting Crafting(Sweet Pink)**Aubliss**$15.44**1,590 rev9mo ago](https://www.amazon.com/dp/B0FSZK6WHL) [**SUTQIGUI Sewing Kit for Adults with Heavy Duty Fabric Scissors 241 Pcs Newly Upgraded Hand Travel Sewing Kit Professional Needle and Thread Kit Portable Sewing Supplies for Travel Home Beginners**SUTQIGUI**$35.93**158 rev10mo ago](https://www.amazon.com/dp/B0FKNRLKDG) [**Kifmurase 100 Pieces 10 x 10 Inches Cotton Fabric Squares Precut Quilting Fabric Bundles Layer Fat Floral Patchwork Fabrics for DIY Crafts Sewing Beginners Cloths Handmade**Kifmurase**$21.26**34 rev10mo ago](https://www.amazon.com/dp/B0FP5G5S15) [**Quilting Rulers Sewing Rulers 4 Piece Quilting Square Templates Acrylic Rulers with Non-Slip Rings for Sewing (3.5X3.5 5X5 6.5X6.5 10.5X10.5) (Blue)**BSGOGO**$8.21**564 rev1y ago](https://www.amazon.com/dp/B0FGXKGD13)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sewing Kit for Adults Forypretty Needle and Thread Kitfor Sewing Professional Sewing Supplies Accessories with Tailor Scissors 43XL Thread 30 Needles Yarn Snips and More for Travel Home Beginners**Forypretty**$18.47**4.9★**▲ 409%**](https://www.amazon.com/dp/B0GC31PV3T) [**Jukway 42PCS Cotton Fabric Bundles 10x10 Cotton Fabric Patchwork Squares Floral Patterns Printed Arts Craft DIY Cloths for Sewing Quilting Decoration Scrapbooking Handwork (25x25 cm - 42PCS)**Jukway**$10.67**4.5★**▲ 350%**](https://www.amazon.com/dp/B08PV9JRXY) [**Cool Quilting Gifts for Quilters - Ideal Stocking Stuffers for Women Perfect Crafty Christmas Gift Unique Sewing gifts for Crafters Premium Socks for Crafty Women**SOCKJAR**$13.61**4.1★**▲ 350%**](https://www.amazon.com/dp/B0FLVGZMSX) [**Aubliss 8pcs Fat Quarter Fabric Bundles (100% Cotton - 20 x 20) Quilting Cotton Craft Fabric Pre-Cut Squares Sheets for Patchwork Sewing Quilting Crafting(Sweet Pink)**Aubliss**$15.44**4.6★**▲ 271%**](https://www.amazon.com/dp/B0FSZK6WHL) [**Kifmurase 100 Pieces 10 x 10 Inches Cotton Fabric Squares Precut Quilting Fabric Bundles Layer Fat Floral Patchwork Fabrics for DIY Crafts Sewing Beginners Cloths Handmade**Kifmurase**$21.26**4.2★**▲ 270%**](https://www.amazon.com/dp/B0FP5G5S15)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Easy to handle”*
**Quality-Overall**15%
*“Best quality”*
**Stitch/Finish/Polish**11%
*“This stitch is awesome”*
**Value For Money**10%
*“Great Deal”*
**Advertised Vs Actual Product**8%
*“Better than I expected”*
**Color**5%
*“Beautiful colors”*
**Size-Overall**4%
*“Fit my needs”*
**Efficiency**3%
*“It works smoothly”*
**Strength**2%
*“Very Sturdy”*
**Durability**2%
*“Durable and strong”*
### **What buyers complain about **
**Quality-Overall**12%
*“Bad quality”*
**Size-Overall**10%
*“To short”*
**Functionality-Overall**8%
*“Barely works”*
**Durability**7%
*“broke the first time”*
**Thickness**4%
*“Not meant for thicker stuff”*
**Value For Money**4%
*“Not worth it to pay a cheap price”*
**Ease Of Use**3%
*“hard to get off”*
**Jamming/Clogging**3%
*“Jammed”*
**Color**3%
*“Color is off”*
**Material Quality**3%
*“the material is really cheap”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**14%
**Stitch/Finish/Polish**14%
**Material Quality**7%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Compatibility-Overall**3%
**Jamming/Clogging**3%
## **Common questions**
- **Is sewing supplies profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 56 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the sewing supplies niche?**
- 44 brands and 144 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in sewing supplies?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 0.9%.
- **When does demand for sewing supplies peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the sewing supplies niche?**
- Listings span $4.04–$37.50; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 6,516 reviews — the moat a new listing must climb.
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