---
title: "Sewing Machine Needles — $556K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sewing-machine-needles"
last_updated: "2026-08-09T08:57:39.449Z"
locale: en
meta:
description: "Niche score 49/100 · $556K/yr market · 567K searches/yr · $8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $556K/yr market · 567K searches/yr · $8.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sewing Machine Needles — $556K/yr Amazon US Niche (2026) - Flapen"
---
# **sewing machine needles**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 62Growth 24Conversion 92Competition 39Returns 97Price range 36Avg price 24Brand share 45Review moat 31Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$556K**
$556K/yr · 567K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.58–$21.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,399.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sewing machine needles is a $556K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sewing machine needles market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$526K–$702K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**15%**
- kidoom27% - SCHMETZ18% - HLARTNET13% - SEWPASAM11% - AXOTEY10% - SINGER7% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
15K10KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sewing-machine-needles/trend)
## **Top sewing machine needles search terms**
- **sewing machine needles**301K/yr-2.6%8.9% conv. - **brother sewing machine needles**68K/yr-4.0%10.9% conv. - **universal sewing machine needles**32K/yr-2.3%10.0% conv. - **agujas de coser a maquina**25K/yr+27.7%4.5% conv. - **sewing machine needle**19K/yr-0.3%9.8% conv. - **sewing needles machine**19K/yr+8.1%7.8% conv. - **kenmore sewing machine needles**16K/yr-6.8%5.6% conv. - **sewing machine needles universal**15K/yr-12.3%9.1% conv. - **brother sewing needles**8K/yr+5.1%8.8% conv. - **sewing machine needles variety pack**7K/yr-12.3%9.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sewing-machine-needles/search-terms)
## **Top sewing machine needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$56K20%$111K30%$167K40%$222K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sewing Machine Needles 50 PCS Universal Sewing Machine Needle Compatible with Singer Brother Janome Varmax Sizes HAX1 65/9 75/11 90/14 100/16 110/18 (50 PCS)**kidoom**$5.97**4.6★6,408 rev](https://www.amazon.com/dp/B09KXXMNRN) [2**30PCS Universal Sewing Machine Needles - Sizes 90/14 100/16 110/18 Heavy Duty Sewing Machine Needle for Thick Fabric Including Canvas Leather Embroidery Jeans**HLARTNET**$9.04**4.6★669 rev](https://www.amazon.com/dp/B0CPXBQLRW) [3**20 Schmetz Universal Sewing Machine Needles - Assorted Sizes - 2 Cards**SCHMETZ**$13.39**4.8★1,194 rev](https://www.amazon.com/dp/B08SWJXRG7) [4**50PCS Sewing Machine Needles Universal Sewing Machine Needle for Singer Brother Janome Varmax Needles for Sewing Machine with Sizes HAX1 65/9 75/11 90/14 100/16 110/18**SEWPASAM**$5.49**4.7★4,469 rev](https://www.amazon.com/dp/B0D2HQR76C) [5**50 Pcs Universal Sewing Machine Needles HAX1 (65/9 75/11 90/14 100/16 and Heavy Duty 110/18) Ideal for Various Fabrics Compatible with Singer Brother Janome and Most Home Sewing Machine Brands**AXOTEY**$5.45**4.6★3,132 rev](https://www.amazon.com/dp/B09TR5BS63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sewing Machine Needle - 50pcs Universal Heavy Duty Quilting Sewing Machines Needles Kit (Size 65/9 75/11 90/14 100/16 110/18) with 3 Spools 1 Tape Measure and 3 Needle Threaders**CllyCnny**$10.03**21 rev8mo ago](https://www.amazon.com/dp/B0FY2GH55D) [**30 Pcs Universal Sewing Machine Needles Suitable for Singer Brother Janome Sewing Machines Sizes 9 11 14 16 18 Bright Color Regular Point Sewing Needles**AUGHOA**$7.73**67 rev9mo ago](https://www.amazon.com/dp/B0FT88RFYL) [**50PCS Sewing Machine Needles Universal Sewing Machine Needle for Singer Brother Janome Varmax Needles for Sewing Machine with Sizes HAX1 65/9 75/11 90/14 100/16 110/18**SEWPASAM**$5.49**4,469 rev2y ago](https://www.amazon.com/dp/B0D2HQR76C) [**BZHYZKX Universal Sewing Machine Needles - 50 PCS Size 100/16 Heavy Duty Sewing Machine Needles for Leather Jeans Canvas Heavy Fabrics Compatible with Home Sewing Machine**BZHYZKX**$8.00**128 rev2y ago](https://www.amazon.com/dp/B0CZPVVQXG) [**50 Pcs Universal Size 90/14 Sewing Machine Needles Heavy Duty Sewing Machine Needles for Embroidery Leather Jeans Compatible with Kind of Home Sewing Machine**HLARTNET**$8.96**674 rev2y ago](https://www.amazon.com/dp/B0CRQT7R1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sewing Machine Needle - 50pcs Universal Heavy Duty Quilting Sewing Machines Needles Kit (Size 65/9 75/11 90/14 100/16 110/18) with 3 Spools 1 Tape Measure and 3 Needle Threaders**CllyCnny**$10.03**4.7★**▲ 150%**](https://www.amazon.com/dp/B0FY2GH55D) [**30PCS Universal Sewing Machine Needles - Sizes 90/14 100/16 110/18 Heavy Duty Sewing Machine Needle for Thick Fabric Including Canvas Leather Embroidery Jeans**HLARTNET**$9.04**4.6★**▲ 146%**](https://www.amazon.com/dp/B0CPXBQLRW) [**30 Pcs Universal Sewing Machine Needles Suitable for Singer Brother Janome Sewing Machines Sizes 9 11 14 16 18 Bright Color Regular Point Sewing Needles**AUGHOA**$7.73**4.3★**▲ 131%**](https://www.amazon.com/dp/B0FT88RFYL) [**Singer 04801 Universal Heavy Duty Sewing Machine Needles 5-Count**SINGER**$7.24**4.8★**▲ 90%**](https://www.amazon.com/dp/B004IHNDSW) [**50 Pcs Universal Size 90/14 Sewing Machine Needles Heavy Duty Sewing Machine Needles for Embroidery Leather Jeans Compatible with Kind of Home Sewing Machine**HLARTNET**$8.96**4.7★**▲ 79%**](https://www.amazon.com/dp/B0CRQT7R1Y)
**~~View all trending →~~**
## **What buyers say about sewing machine needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good variety”*
**Value For Money**17%
*“Fair Price”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Size-Overall**12%
*“Exactly as shown, fits perfectly”*
**Stitch/Finish/Polish**7%
*“I had perfect stitches”*
**Durability**4%
*“There are no breaks”*
**Color**3%
*“I like the different colors”*
**Ease Of Use**2%
*“Handy”*
**Strength**2%
*“they look very sturdy”*
**Material Quality**1%
*“The needles are great for thicker material”*
### **What buyers complain about **
**Quality-Overall**17%
*“Bad Quality”*
**Durability**15%
*“Break easily”*
**Size-Overall**12%
*“Sized wrong”*
**Compatibility-Overall**10%
*“not compatible”*
**Strength**8%
*“NOT Heavy Duty”*
**Value For Money**6%
*“Cheap”*
**Stitch/Finish/Polish**5%
*“Skipped stitches”*
**Functionality-Overall**5%
*“they work horribly now”*
**Jamming/Clogging**3%
*“while they do fit the machines fine they cause them to jam”*
**Advertised Vs Actual Product**3%
*“The photo doesnt even do justice for how bent they are”*
### **Top return reasons **
**Size-Overall**33%
**Compatibility-Overall**18%
**Advertised Vs Actual Product**11%
**Functionality-Overall**8%
**Value For Money**6%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Stitch/Finish/Polish**3%
**Durability**2%
**Thin**1%
## **Common questions**
- **Is sewing machine needles profitable to sell on Amazon United States?**
- The niche generates $556K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sewing machine needles niche?**
- 13 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in sewing machine needles?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.5%.
- **When does demand for sewing machine needles peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sewing machine needles niche?**
- Listings span $3.58–$21.54; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.
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