---
title: "Seraphon — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/seraphon"
last_updated: "2026-08-09T08:54:19.342Z"
locale: en
meta:
description: "Niche score 39/100 · $65K/yr market · 64K searches/yr · $75.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $65K/yr market · 64K searches/yr · $75.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seraphon — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **seraphon**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 30Conversion 17Competition 56Returns 89Price range 42Avg price 84Brand share 0Review moat 98Quality gap 21
**Review moat**
**Incredible****43.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$75.20**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$39.05–$184.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$65K**
$65K/yr · 64K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, seraphon is a $65K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seraphon market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$75K–$94K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#7,813**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **32%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 100%
**Open market**
**0%**
- Games Workshop55% - Warhammer Age of Sigmar42% - SAS3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/seraphon/trend)
## **Top seraphon search terms**
- **seraphon**27K/yr-2.6%2.1% conv. - **age of sigmar seraphon**9K/yr+29.5%1.1% conv. - **seraphon age of sigmar**11K/yr-3.2%1.4% conv. - **warhammer age of sigmar seraphon**5K/yr+35.2%0.6% conv. - **warhammer seraphon**6K/yr-1.8%1.4% conv. - **warhammer lizardmen**5K/yr-10.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/seraphon/search-terms)
## **Top seraphon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Games Workshop - Warhammer - Age of Sigmar - Spearhead: Seraphon - Sunblooded Prowlers**Games Workshop**$125.27**4.0★15 rev](https://www.amazon.com/dp/B0F9YT2H9W) [2**Games Workshop Warhammer AoS - Spearhead Seraphon**Games Workshop**$123.57**4.8★44 rev](https://www.amazon.com/dp/B0D54XMW7J) [3**Warhammer Age of Sigmar Games Workshop Seraphon: Aggradon Lancers**Warhammer Age of Sigmar**$54.18**4.8★48 rev](https://www.amazon.com/dp/B0C5XPQ558) [4**Games Workshop - Warhammer - Age of Sigmar - Seraphon: Saurus Scar-Veteran On Aggradon**Warhammer Age of Sigmar**$50.76**5.0★35 rev](https://www.amazon.com/dp/B0C5XNLS7W) [5**Games Workshop Saurus Warriors**Warhammer Age of Sigmar**$54.93**5.0★20 rev](https://www.amazon.com/dp/B0C5XQPH2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Games Workshop - Warhammer - Age of Sigmar - Spearhead: Seraphon - Sunblooded Prowlers**Games Workshop**$125.27**15 rev1y ago](https://www.amazon.com/dp/B0F9YT2H9W) [**Warhammer Underworlds: The Jaws of Itzl**Games Workshop**$39.05**21 rev1y ago](https://www.amazon.com/dp/B0DNFNYR5X) [**Games Workshop Warhammer AoS - Spearhead Seraphon**Games Workshop**$123.57**44 rev2y ago](https://www.amazon.com/dp/B0D54XMW7J) [**Warhammer Age of Sigmar Games Workshop Seraphon: Aggradon Lancers**Warhammer Age of Sigmar**$54.18**48 rev3y ago](https://www.amazon.com/dp/B0C5XPQ558) [**Games Workshop - Warhammer - Age of Sigmar - Seraphon: Saurus Scar-Veteran On Aggradon**Warhammer Age of Sigmar**$50.76**35 rev3y ago](https://www.amazon.com/dp/B0C5XNLS7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SAS Twin Black 8.5 S - Slim (AAA)**SAS**$184.95**4.2★**▲ 328%**](https://www.amazon.com/dp/B01MDPIE40) [**Seraphon: Carnosaur/Troglodon**Games Workshop**$90.63**5.0★**▲ 170%**](https://www.amazon.com/dp/B017K7M8IC) [**Games Workshop 99120208014 Seraphon Skinks Miniature Game**Games Workshop**$39.51**4.6★**▲ 35%**](https://www.amazon.com/dp/B002EJI002) [**Games Workshop Saurus Warriors**Warhammer Age of Sigmar**$54.93**5.0★**▲ 31%**](https://www.amazon.com/dp/B0C5XQPH2C) [**Games Workshop - Warhammer - Age of Sigmar - Seraphon: Saurus Scar-Veteran On Aggradon**Warhammer Age of Sigmar**$50.76**5.0★**▲ 21%**](https://www.amazon.com/dp/B0C5XNLS7W)
**~~View all trending →~~**
## **What buyers say about seraphon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**50%
*“Good as advertised”*
**Collectibles**25%
*“Great addition to my sigmar collection”*
**Value For Money**13%
*“I'd say it's a good deal”*
**Suitability Beginner**13%
*“Definitely a must buy for your starter army needs”*
### **What buyers complain about **
**Assembly/Installation**50%
*“This didn't have the correct parts to put them together”*
**Product Condition**50%
*“indicating that it was used rather than new as advertised”*
### **Top return reasons **
**Value For Money**75%
**Defective Material/Parts**25%
## **Common questions**
- **Is seraphon profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 19 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the seraphon niche?**
- 3 brands and 76 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in seraphon?**
- Top complaints mined from reviews: Assembly/Installation, Product Condition. The return rate is 1.3%.
- **When does demand for seraphon peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the seraphon niche?**
- Listings span $39.05–$184.95; the average listing price is $75.20 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.
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