---
title: "Sequins — $297K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sequins"
last_updated: "2026-08-06T01:18:44.447Z"
locale: en
meta:
description: "Niche score 47/100 · $297K/yr market · 621K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $297K/yr market · 621K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sequins — $297K/yr Amazon US Niche (2026) - Flapen"
---
# **sequins**
**Skip it**
Prices mostly outside the sweet spot ($4.91–$16.08) — this niche doesn't clear our bar today.
Market size 51Growth 22Conversion 59Competition 50Returns 96Price range 10Avg price 29Brand share 61Review moat 59Quality gap 22
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,140.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$297K**
$297K/yr · 621K searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.48**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.91–$16.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sequins is a $297K/yr Amazon United States market (621K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sequins market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$237K–$284K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**28%**
- Dingion21% - DIYASY21% - MYDBUYSOME9% - Linwulte9% - SUNNYCLUE9% - TINKRSTUFF4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
35K25KBlack Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sequins/trend)
## **Top sequins search terms**
- **sequins**283K/yr+3.8%0.9% conv. - **sequins for crafts**161K/yr-26.1%1.2% conv. - **large sequins**26K/yr+27.4%0.5% conv. - **sequins for sewing**17K/yr-17.8%0.3% conv. - **lentejuelas para manualidades**17K/yr-17.4%0.2% conv. - **flat sequins**11K/yr+7.5%0.3% conv. - **lentejuelas**11K/yr+12.2%0.4% conv. - **large sequins for crafts**12K/yr-15.4%1.2% conv. - **iridescent sequins**10K/yr+8.4%0.0% conv. - **lentejuelas para bordar en tela**9K/yr-0.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sequins/search-terms)
## **Top sequins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$119K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dingion 40000 Pieces Bulk Sequins for Craft Holiday 6 mm DIY Sequins Loose Sequin for Jewelry Craft Making with Plastic Box 160 Grams(Simple Color)**Dingion**$11.06**4.8★219 rev](https://www.amazon.com/dp/B09G9Y2T1N) [2**MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids**MYDBUYSOME**$9.44**4.8★1,819 rev](https://www.amazon.com/dp/B0BS4BVG3M) [3**Holographic Chunky and Fine Glitter Mix 45 Colors Festival Sequins & Powder Iridescent Flakes Cosmetic Face Body Eye Hair Nail Art Resin Tumbler Loose Glitter**Linwulte**$12.13**4.6★1,711 rev](https://www.amazon.com/dp/B0BRVGFVF3) [4**SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies**SUNNYCLUE**$8.15**4.6★12 rev](https://www.amazon.com/dp/B0DCZLM5J8) [5**DIYASY 45000 Pcs Mini 4MM Sequins for Crafts 24 Colors Round Cup Embroidery Sequins with Hole**DIYASY**$9.43**4.8★222 rev](https://www.amazon.com/dp/B0C5MHKL1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**300 Pcs Glitter Flower Sequins Mixed Colors Loose Crafting Embellishments for Sewing Wedding Decoration Christmas Clothes Jewelry Making**SelHeng**$4.91**0 rev3mo ago](https://www.amazon.com/dp/B0GV7YKZW4) [**BDS-HOME 24colors Loose Cup Sequins 6MM Bulk Spangles Colorful Round Embroidery Sequins with Holes for DIY Craft Sewing Nail Art Festival Costume Decoration**BDS-HOME**$9.39**11 rev1y ago](https://www.amazon.com/dp/B0FBRWKHKX) [**MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations**MARFOREVER**$6.60**122 rev1y ago](https://www.amazon.com/dp/B0DK6ZZV9M) [**SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies**SUNNYCLUE**$8.15**12 rev1y ago](https://www.amazon.com/dp/B0DCZLM5J8) [**34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$14.06**4,612 rev2y ago](https://www.amazon.com/dp/B0D5TQJXRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**300 Pcs Glitter Flower Sequins Mixed Colors Loose Crafting Embellishments for Sewing Wedding Decoration Christmas Clothes Jewelry Making**SelHeng**$4.91**0.0★**▲ 515%**](https://www.amazon.com/dp/B0GV7YKZW4) [**John Bead Sequins and Beads Kit APX 81g Mix 10 Types Green Palette**John Bead**$10.63**4.3★**▲ 417%**](https://www.amazon.com/dp/B0CTD2XY9D) [**34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$14.06**4.8★**▲ 281%**](https://www.amazon.com/dp/B0D5TQJXRN) [**SUNNYCLUE 200Pcs 10 Colors Flat Sequin Paillettes Round Loose Sequins Assorted AB Colorful Plastic PVC Iridescent Applique Art Glitters Hole Sequins for Sewing Craft DIY Embroidery Ornaments Supplies**SUNNYCLUE**$8.15**4.6★**▲ 216%**](https://www.amazon.com/dp/B0DCZLM5J8) [**MECCANIXITY Loose Sequins 4MM Glitter Sequins 3000Pcs Cup Sequins Embroidery Sequins for Jewelry Making Crafts Sewing Transparent**MECCANIXITY**$6.47**4.6★**▲ 175%**](https://www.amazon.com/dp/B0CMTTZ918)
**~~View all trending →~~**
## **What buyers say about sequins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Great assortment of colors”*
**Quality-Overall**13%
*“Good variety”*
**Adhesion/Stickiness**11%
*“sticks good”*
**Value For Money**10%
*“Great value”*
**Ease Of Use**10%
*“Easy to Use”*
**Brightness/Shine/Glow**8%
*“Perfect amount of sparkle”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Size-Overall**5%
*“Great size to pack on the go”*
**Gifting Purpose**3%
*“Great gift”*
**Durability**2%
*“Pieces are high quality and durable and stay on for a long time”*
### **What buyers complain about **
**Size-Overall**19%
*“These are small”*
**Adhesion/Stickiness**15%
*“Do not stick”*
**Color**8%
*“color is inconsistent”*
**Smell**7%
*“THEY STINK”*
**Advertised Vs Actual Product**6%
*“FALSE ADVERTISING”*
**Brightness/Shine/Glow**4%
*“Glitter very where”*
**Ease Of Use**3%
*“Container can't close properly”*
**Leak-Proof**2%
*“Glue leaked”*
**Instructions/User Manual/Troubleshooting**2%
*“No instructions”*
**Durability**2%
*“however the tweezers broke on the second use”*
### **Top return reasons **
**Size-Overall**50%
**Adhesion/Stickiness**12%
**Color**9%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Leak-Proof**2%
**Brightness/Shine/Glow**1%
**Functionality-Overall**1%
## **Common questions**
- **Is sequins profitable to sell on Amazon United States?**
- The niche generates $297K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sequins niche?**
- 19 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in sequins?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 0.8%.
- **When does demand for sequins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the sequins niche?**
- Listings span $4.91–$16.08; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.
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