---
title: "Sculpd — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sculpd"
last_updated: "2026-08-09T11:37:55.086Z"
locale: en
meta:
description: "Niche score 35/100 · $94K/yr market · 95K searches/yr · $49.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $94K/yr market · 95K searches/yr · $49.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sculpd — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **sculpd**
**Skip it**
Soft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 0Conversion 25Competition 27Returns 70Price range 92Avg price 94Brand share 11Review moat 72Quality gap 37
**Avg price**
**Great****$49.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.85–$71.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****638.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$94K**
$94K/yr · 95K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-55.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sculpd is a $94K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sculpd market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$147K–$196K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**3%**
- Sculpd65% - Pott'd17% - BeadHub9% - Alldeer3% - Pinchit2% - UHAPEER2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.0% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sculpd/trend)
## **Top sculpd search terms**
- **sculpd**33K/yr-64.5%2.5% conv. - **at home pottery kit**8K/yr+21.8%1.3% conv. - **sculpd pottery kit**15K/yr-56.7%3.5% conv. - **ceramics kit**8K/yr-35.2%0.1% conv. - **home pottery kit**5K/yr-49.9%1.3% conv. - **sculptd**4K/yr-47.2%0.1% conv. - **pottery kits for adults**3K/yr-25.0%0.8% conv. - **diy pottery kits for adults**4K/yr-49.4%0.9% conv. - **at home clay pottery kit**3K/yr-44.4%1.4% conv. - **sculpted**2K/yr-41.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sculpd/search-terms)
## **Top sculpd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Matte Varnish**Sculpd**$60.87**4.7★845 rev](https://www.amazon.com/dp/B09HXV2T26) [2**Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish with Earth Tones**Sculpd**$71.10**4.7★845 rev](https://www.amazon.com/dp/B0CDQXGDRT) [3**Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides**Pott'd**$46.45**4.6★2,324 rev](https://www.amazon.com/dp/B09134V69J) [4**Pottery Kit for Beginners 4.4LBS Air Dry Clay for Adults with Sculpting Tools Paint Glaze 2kg Air-Dry Modeling Clay | Molding Sculpt & Painting Set Hobby Date Night DIY Art Craft Kits (White)**BeadHub**$55.21**4.5★161 rev](https://www.amazon.com/dp/B0D87L71PY) [5**Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish**Sculpd**$61.09**4.7★845 rev](https://www.amazon.com/dp/B09HL286VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pottery Starter Kit for Adults with Air Dry Clay Complete Deluxe Home Sculpting & Making Set with Tools 8 Paint Colors & Varnish - DIY Home Ceramics for Beginners Date Night Activities Gifts**Potterhyme**$39.94**25 rev8mo ago](https://www.amazon.com/dp/B0FWFRX2V4) [**MCOOH Air Dry Clay Kit for Beginners**MCOOH**$41.06**8 rev8mo ago](https://www.amazon.com/dp/B0FQMX25MP) [**DIY Air Dry Clay Pottery Kit for Adults Complete Craft Set with Tools Paints & Guide Beginner Friendly No Kiln Needed Unique Gift for Women Muditation by PinchIt**Pinchit**$33.98**28 rev1y ago](https://www.amazon.com/dp/B0FCJ2JN22) [**Alldeer Mini Pottery Wheel Kit - 6 Turntable Two-Way Rotation Clay Wheel Metal Frame Removable Splash Tray Ceramic Making Kit with 18PCS Sculpting Tools Pottery DIY Machine for Kids and Beginners**Alldeer**$69.77**221 rev1y ago](https://www.amazon.com/dp/B0F1F3K7SS) [**Sculpd Candle Making Pottery Kit for Adults with Air Dry Clay and Acrylic Paint Set Non-Toxic Eco Soy Wax Scented Fragrance Oil Candle Glaze Tools & Guide 1 Candle Peony Rose**Sculpd**$64.49**74 rev1y ago](https://www.amazon.com/dp/B0F3XPZQ62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIY Air Dry Clay Pottery Kit for Adults Complete Craft Set with Tools Paints & Guide Beginner Friendly No Kiln Needed Unique Gift for Women Muditation by PinchIt**Pinchit**$33.98**4.8★**▲ 409%**](https://www.amazon.com/dp/B0FCJ2JN22) [**Sculpd Candle Making Pottery Kit for Adults with Air Dry Clay and Acrylic Paint Set Non-Toxic Eco Soy Wax Scented Fragrance Oil Candle Glaze Tools & Guide 1 Candle Peony Rose**Sculpd**$64.49**4.2★**▲ 400%**](https://www.amazon.com/dp/B0F3XPZQ62) [**MCOOH Air Dry Clay Kit for Beginners**MCOOH**$41.06**4.6★**▲ 289%**](https://www.amazon.com/dp/B0FQMX25MP) [**UHAPEER Air Dry Clay Kit for Adults Pottery Set for Beginners with Clay Sculpting Tools Varnish Pottery Paint Step-by-Step Guide & Video Gift for Arts Crafts Lover**UHAPEER**$29.55**4.7★**▲ 206%**](https://www.amazon.com/dp/B0DFH9Z3BC) [**Pottery Starter Kit for Adults with Air Dry Clay Complete Deluxe Home Sculpting & Making Set with Tools 8 Paint Colors & Varnish - DIY Home Ceramics for Beginners Date Night Activities Gifts**Potterhyme**$39.94**4.6★**▲ 198%**](https://www.amazon.com/dp/B0FWFRX2V4)
**~~View all trending →~~**
## **What buyers say about sculpd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**16%
*“Fun for kids”*
**Quality-Overall**16%
*“Good quality”*
**Gifting Purpose**13%
*“Awesome gift”*
**Value For Money**10%
*“Very worth the price”*
**Ease Of Use**9%
*“I think that they make it really easy”*
**Instructions/User Manual/Troubleshooting**5%
*“Nice instructional booklet that was very helpful”*
**Paint Quality**2%
*“paints”*
**Wheel Quality**2%
*“Nice wheel”*
**Design-Overall**2%
*“everything included in this kit is designed with an aesthetic in mind”*
**Material Quality**2%
*“The clay is very easy to mold”*
### **What buyers complain about **
**Durability**9%
*“it broke after 4 or 5 uses”*
**Quality-Overall**8%
*“Absolute garbage”*
**Paint Quality**8%
*“Cheap paints”*
**Hard Feel**7%
*“Clay is very hard”*
**Size-Overall**7%
*“Much smaller than expected”*
**Value For Money**5%
*“theyre expensive”*
**Moist/Dry**4%
*“Dried out”*
**Instructions/User Manual/Troubleshooting**3%
*“no instructions, and random tools”*
**Color**3%
*“please do not use a white font on a light colored background”*
**Product Condition**2%
*“I received a used opened package”*
### **Top return reasons **
**Functionality-Overall**15%
**Value For Money**12%
**Size-Overall**12%
**Material Quality**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Hard Feel**3%
**Leak-Proof**3%
**Moist/Dry**3%
## **Common questions**
- **Is sculpd profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the sculpd niche?**
- 8 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sculpd?**
- Top complaints mined from reviews: Durability, Quality-Overall, Paint Quality. The return rate is 2.2%.
- **When does demand for sculpd peak?**
- Demand peaks in Jan–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the sculpd niche?**
- Listings span $12.85–$71.50; the average listing price is $49.05 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.
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