---
title: "Trend — scrubby yarn - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scrubby-yarn/trend"
last_updated: "2026-08-09T23:27:40.050Z"
locale: en
meta:
  description: "Niche score 50/100 · $91K/yr market · 238K searches/yr · $17.24 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $91K/yr market · 238K searches/yr · $17.24 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — scrubby yarn - Flapen"
---

# **scrubby yarn**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-15.4% this quarter) keeps it on the watch list.

Market size 23Growth 17Conversion 28Competition 89Returns 85Price range 75Avg price 81Brand share 46Review moat 67Quality gap 32

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.98–$41.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****823.61**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$91K**

$91K/yr · 238K searches

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch

## Trend