---
title: "Search terms — scroll - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scroll/search-terms"
last_updated: "2026-08-09T11:39:04.788Z"
locale: en
meta:
  description: "Niche score 48/100 · $136K/yr market · 203K searches/yr · $12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $136K/yr market · 203K searches/yr · $12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — scroll - Flapen"
---

# **scroll**

**Skip it**

Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 37Conversion 61Competition 67Returns 68Price range 47Avg price 56Brand share 25Review moat 74Quality gap 35

**Review moat**

**Good****539.54**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.78**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.09–$23.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$136K**

$136K/yr · 203K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

## Search terms