---
title: "Scroll — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scroll"
last_updated: "2026-08-09T11:37:32.566Z"
locale: en
meta:
description: "Niche score 48/100 · $136K/yr market · 203K searches/yr · $12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $136K/yr market · 203K searches/yr · $12.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scroll — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **scroll**
**Skip it**
Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 37Conversion 61Competition 67Returns 68Price range 47Avg price 56Brand share 25Review moat 74Quality gap 35
**Review moat**
**Good****539.54**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.78**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.09–$23.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$136K**
$136K/yr · 203K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, scroll is a $136K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scroll market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**8%**
- Epakh51% - Makevivi24% - gisgfim8% - Joyberg4% - chiazllta2% - Sinmoe2% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scroll/trend)
## **Top scroll search terms**
- **scroll paper**65K/yr+13.5%5.3% conv. - **scroll**68K/yr+9.0%5.3% conv. - **scrolls**24K/yr+12.7%3.1% conv. - **blank scroll**8K/yr+9.1%4.6% conv. - **paper scroll**7K/yr+9.3%5.9% conv. - **pergamino**6K/yr-4.3%1.6% conv. - **scroll prop**6K/yr+8.3%8.3% conv. - **long scroll paper joke**4K/yr+78.2%9.3% conv. - **scrolls to write on**5K/yr-9.1%3.2% conv. - **long scroll**3K/yr+46.9%6.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scroll/search-terms)
## **Top scroll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$22K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 7.5 x 30 Inches)**Epakh**$10.08**4.6★320 rev](https://www.amazon.com/dp/B0D1QJ62W2) [2**Epakh 1 Roll Blank Paper Scrolls 9 x 72 Inches Scroll Paper Wrapped on Wood Rod for Writing Drawing Calligraphy Wedding Vows Invitation Renaissance Festivals**Epakh**$13.19**4.7★132 rev](https://www.amazon.com/dp/B0D7M9PHX3) [3**Makevivi 1 PCS Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 30.5 inches**Makevivi**$10.78**4.6★229 rev](https://www.amazon.com/dp/B0BVZT5R6K) [4**3Pcs Blank Scroll Paper with Wood Rods 7x15-3/4Inch Blank Old Paper Scrolls to Write on Long Vintage Wedding Joke Watercolor Parchment for Christmas Renaissance Writing Small Wedding Vows Invitation**gisgfim**$11.94**4.6★105 rev](https://www.amazon.com/dp/B0DM2BSPFQ) [5**Makevivi 1 PCS Blank Scrolls Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance 7.1 x 31.5 inches (style1)**Makevivi**$10.46**4.6★137 rev](https://www.amazon.com/dp/B0CVX8P9TR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**gisgfim 3Pcs Blank Paper Scrolls Small Vintage Paper Wrapped on Wood Rod 7x15-3/4 Inch Long Aged Blank Scroll for Writing Christmas Wedding Vows Invitation Letter Cosplay Prop Renaissance Festivals**gisgfim**$11.07**14 rev1y ago](https://www.amazon.com/dp/B0FG2B1YDF) [**chiazllta 100 Sets Vintage Scroll Invitation with Foil Sticker String Antique Aged Wedding Invitation Stationary Paper Santa Naughty Nice List for Christmas Pirate Wizard Witch Decoration(5x7 Inch)**chiazllta**$17.54**35 rev1y ago](https://www.amazon.com/dp/B0FFH31655) [**Epakh 2 Pack Vintage Blank Paper Scrolls Vintage Paper Wrapped on Wood Rod Long Aged Blank Scroll for Writing Drawing Calligraphy(Old Color 3.5 x 8 Inch)**Epakh**$11.00**184 rev1y ago](https://www.amazon.com/dp/B0DP6SFL5W) [**3Pcs Blank Scroll Paper with Wood Rods 7x15-3/4Inch Blank Old Paper Scrolls to Write on Long Vintage Wedding Joke Watercolor Parchment for Christmas Renaissance Writing Small Wedding Vows Invitation**gisgfim**$11.94**105 rev1y ago](https://www.amazon.com/dp/B0DM2BSPFQ) [**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 11 x 19 Inches)**Epakh**$11.29**320 rev1y ago](https://www.amazon.com/dp/B0DLKJ7BKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Makevivi 1 PCS Blank Scrolls Paper with Wood Rods 9.5 x 31.5 inches for Naughty or Nice List Writing Wedding Vows Invitation Love Letter Cosplay Prop Renaissance (Style 2)**Makevivi**$13.59**4.4★**▲ 284%**](https://www.amazon.com/dp/B0CVWTPSS6) [**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role(Retro 11 x 19 Inches)**Epakh**$11.29**4.6★**▲ 85%**](https://www.amazon.com/dp/B0DLKJ7BKX) [**Epakh Blank Scroll Paper 9 x 144 Inches Long Scroll Paper Vintage Wrapped on Wood Rod for Wedding Vows Writing Drawing Calligraphy Invitation Renaissance Festivals**Epakh**$16.24**4.6★**▲ 81%**](https://www.amazon.com/dp/B0DJR6W3VF) [**gisgfim 3Pcs Blank Paper Scrolls Small Vintage Paper Wrapped on Wood Rod 7x15-3/4 Inch Long Aged Blank Scroll for Writing Christmas Wedding Vows Invitation Letter Cosplay Prop Renaissance Festivals**gisgfim**$11.07**4.4★**▲ 39%**](https://www.amazon.com/dp/B0FG2B1YDF) [**Epakh 1 Pcs Blank Scroll Paper with Wood Rods for Naughty or Nice List Writing Wedding Vows Drawing Cosplay Prop Renaissance Tabletop Role**Epakh**$10.82**4.6★**▲ 33%**](https://www.amazon.com/dp/B0DGQ8VQ1B)
**~~View all trending →~~**
## **What buyers say about scroll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**31%
*“Nice paper really beautiful”*
**Quality-Overall**19%
*“Like the quality and vintage look”*
**Advertised Vs Actual Product**9%
*“Product as advertised”*
**Color**4%
*“Nice color”*
**Paper Brightness**4%
*“Paper is a beautiful color and great quality and I'm very pleased with the purchase”*
**Print Quality**4%
*“Printing on this paper was easy”*
**Collectibles**3%
*“Great props”*
**Size-Overall**2%
*“perfect for what I needed”*
**Value For Money**2%
*“Exactly what you'd expect for the price”*
**Writing Experience**2%
*“Nice for writing”*
### **What buyers complain about **
**Size-Overall**18%
*“Very long”*
**Paper Quality**17%
*“Was hoping for something thicker like good quality paper not so much cardstock”*
**Quality-Overall**10%
*“There are better options of better quality out there”*
**Thickness**7%
*“its pretty thin”*
**Functionality-Overall**5%
*“Didnt work out for what I needed”*
**Color**3%
*“The color in it makes it look aged”*
**Advertised Vs Actual Product**2%
*“LIED IN DESCRIPTION DO NOT BUY”*
**Touch/Button Controls**2%
*“The knobs somehow fell off despite being very careful”*
**Soft Feel**2%
*“I was expecting it to be like a softer muterel”*
**Adhesion/Stickiness**2%
*“All is well except the stickers do not stick very well”*
### **Top return reasons **
**Size-Overall**32%
**Paper Quality**14%
**Advertised Vs Actual Product**10%
**Color**7%
**Paper Brightness**7%
**Quality-Overall**5%
**Functionality-Overall**4%
**Value For Money**4%
**Material Quality**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is scroll profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the scroll niche?**
- 14 brands and 23 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in scroll?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 2.3%.
- **When does demand for scroll peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the scroll niche?**
- Listings span $5.09–$23.86; the average listing price is $12.78 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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