---
title: "Scroll Frame for Cross Stitch — $577K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scroll-frame-for-cross-stitch"
last_updated: "2026-08-09T12:38:58.494Z"
locale: en
meta:
description: "Niche score 55/100 · $577K/yr market · 563K searches/yr · $18.83 avg price. Soft demand (-38.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $577K/yr market · 563K searches/yr · $18.83 avg price. Soft demand (-38.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scroll Frame for Cross Stitch — $577K/yr Amazon US Niche (2026) - Flapen"
---
# **scroll frame for cross stitch**
**Worth a look**
Shows a thin review moat (80 avg reviews), but soft demand (-38.5% this quarter) keeps it on the watch list.
Market size 63Growth 6Conversion 62Competition 60Returns 68Price range 71Avg price 85Brand share 62Review moat 96Quality gap 40
**Review moat**
**Incredible****80.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.46–$36.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$577K**
$577K/yr · 563K searches
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-38.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, scroll frame for cross stitch is a $577K/yr Amazon United States market (563K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scroll frame for cross stitch market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$565K–$753K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**28%**
- wdbg27% - Frank A. Edmunds Co.22% - Yhizeva9% - Yeeyeah5% - ECOIOU4% - HANGOOGER4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scroll-frame-for-cross-stitch/trend)
## **Top scroll frame for cross stitch search terms**
- **needlepoint stretcher bars**171K/yr-40.9%4.8% conv. - **stretcher bars for needlework**127K/yr-49.2%5.0% conv. - **frank a. edmunds co.**23K/yr+71.5%2.1% conv. - **stretcher bars**54K/yr-43.4%2.9% conv. - **canvas stretcher bars**51K/yr-25.9%0.2% conv. - **mini stretcher bars for needlepoint**23K/yr-42.2%3.5% conv. - **needle point stretcher bars**18K/yr-39.1%5.1% conv. - **needlepoint frame**17K/yr-36.2%1.3% conv. - **stretcher bars for needlepoint**11K/yr-47.2%3.5% conv. - **mini stretcher bars**11K/yr-53.2%3.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scroll-frame-for-cross-stitch/search-terms)
## **Top scroll frame for cross stitch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$58K20%$115K30%$173K40%$231K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Sets Stretcher Bars for Needlework with 100 Tacks for Womens Birthday Gifts 3 Sizes(8 12 16 Inch) 12pcs Wooden Canvas Splicing Stretcher Bars Needlepoint Embroidery Stitch Frame Set for Crafts Art**wdbg**$20.93**4.3★116 rev](https://www.amazon.com/dp/B0DSK7DMJ4) [2**Yhizeva 8 Pair (16 pcs) Needlepoint Stretcher Bars Set Wooden Stretcher Bars for Needlework 4 Sizes (8 12 14 16 Inch) 60 Thumb Tacks Tack Remover & Metal Thimble**Yhizeva**$23.50**4.7★23 rev](https://www.amazon.com/dp/B0GJQ8DT56) [3**Frank A. Edmunds Mini Stretcher Bar Set Assorted Sizes**Frank A. Edmunds Co.**$24.07**4.4★393 rev](https://www.amazon.com/dp/B07D8GRLML) [4**16 Pcs 8 Sets Stretcher Bars for Needlework 6 Sizes Wooden Canvas Stretcher Bars with 40 Thumb Tacks and Tacks Remover for Needlepoint Embroidery Stitch Frame Set Bundle with Crafts**Yeeyeah**$22.54**4.5★41 rev](https://www.amazon.com/dp/B0F6XKMKY3) [5**HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers**HANGOOGER**$10.00**4.5★21 rev](https://www.amazon.com/dp/B0GTCW99RH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers**HANGOOGER**$10.00**21 rev2mo ago](https://www.amazon.com/dp/B0GTCW99RH) [**12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer**LINBLIF**$14.55**21 rev3mo ago](https://www.amazon.com/dp/B0GV4DS71Y) [**keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts**keepxaus**$11.82**22 rev3mo ago](https://www.amazon.com/dp/B0GTYVX6GN) [**6 Sets Stretcher Bars for Needlework with 100 Pcs Thumb Tacks 3 Size 6 8 10 Inch 12 Pcs Wooden Canvas Frame for Embroidery Stitch Frame Set Bundle with Art Crafts Supplies for Womens Birthday Gifts**Eunika**$15.13**11 rev4mo ago](https://www.amazon.com/dp/B0GG9BXNM9) [**Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art**Eubjure**$15.59**31 rev5mo ago](https://www.amazon.com/dp/B0GLHPC81R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer**LINBLIF**$14.55**4.8★**▲ 274%**](https://www.amazon.com/dp/B0GV4DS71Y) [**HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers**HANGOOGER**$10.00**4.5★**▲ 274%**](https://www.amazon.com/dp/B0GTCW99RH) [**keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts**keepxaus**$11.82**4.6★**▲ 273%**](https://www.amazon.com/dp/B0GTYVX6GN) [**12Pcs Needlepoint Stretcher Bars Kit 6 Pair Stretcher Bars for Needlework (6 8 10 12 14 16) Wooden DIY Stretcher Bars for Canvas Frame & Embroidery Stitch Frame with Complete Installation Tool**RDSPTBEK**$20.42**4.9★**▲ 270%**](https://www.amazon.com/dp/B0GM3V92QZ) [**Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art**Eubjure**$15.59**4.6★**▲ 268%**](https://www.amazon.com/dp/B0GLHPC81R)
**~~View all trending →~~**
## **What buyers say about scroll frame for cross stitch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stretchability/Expandability/Elasticity**12%
*“Good Stretcher Bars”*
**Size-Overall**11%
*“They fit together smoothly”*
**Quality-Overall**10%
*“Excellent quality”*
**Value For Money**7%
*“Great value”*
**Ease Of Use**7%
*“Easy to put together”*
**Assembly/Installation**6%
*“Assembly is easy”*
**Wood Quality**5%
*“The wood is smooth”*
**Strength**4%
*“the frame feels sturdy”*
**Frame Quality**3%
*“Overall I am very impressed with this frame kit”*
**Stitch/Finish/Polish**3%
*“Nice for cross stitching”*
### **What buyers complain about **
**Wood Quality**9%
*“the quality of the wood isn't as great. just very thin”*
**Quality-Overall**7%
*“Unfortunately, the quality of the finish of the bars. they are unfinished., don't lend themselves to framing”*
**Assembly/Installation**5%
*“They are impossible to assemble”*
**Size-Overall**5%
*“Way too tight”*
**Stretchability/Expandability/Elasticity**4%
*“I am still not sure if stretcher bars will work for me”*
**Hard Feel**4%
*“The bars themselves are incredibly rough”*
**Strength**4%
*“the tacks are so flimsy and bend”*
**Advertised Vs Actual Product**3%
*“I felt like the pictures dont accurately show what you will get”*
**Instructions/User Manual/Troubleshooting**2%
*“there arent good directions”*
**Value For Money**2%
*“I don't believe this is a good value for the money spent even though these are on the cheaper side I would recommend getting more expensive ones”*
### **Top return reasons **
**Size-Overall**41%
**Stretchability/Expandability/Elasticity**15%
**Advertised Vs Actual Product**10%
**Value For Money**5%
**Wood Quality**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Assembly/Installation**3%
**Thickness**2%
## **Common questions**
- **Is scroll frame for cross stitch profitable to sell on Amazon United States?**
- The niche generates $577K/yr across 27 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the scroll frame for cross stitch niche?**
- 18 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in scroll frame for cross stitch?**
- Top complaints mined from reviews: Wood Quality, Quality-Overall, Assembly/Installation. The return rate is 2.3%.
- **When does demand for scroll frame for cross stitch peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the scroll frame for cross stitch niche?**
- Listings span $6.46–$36.33; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.
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