---
title: "Scratch Art Book — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scratch-art-book"
last_updated: "2026-08-09T12:37:59.253Z"
locale: en
meta:
description: "Niche score 42/100 · $62K/yr market · 141K searches/yr · $11.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $62K/yr market · 141K searches/yr · $11.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scratch Art Book — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **scratch art book**
**Skip it**
A small market ($62K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 46Competition 52Returns 95Price range 53Avg price 48Brand share 69Review moat 27Quality gap 20
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.43–$25.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,762.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 141K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scratch art book is a $62K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scratch art book market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$70K–$94K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**31%**
- MBJRFU18% - Tip perk16% - ZMLM14% - OPUHOHR10% - potricher6% - Skillmatics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -16.8% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scratch-art-book/trend)
## **Top scratch art book search terms**
- **scratch art book**44K/yr-16.4%1.6% conv. - **scratch book**30K/yr-3.4%1.1% conv. - **scratch books for kids**18K/yr-19.0%2.9% conv. - **scratch art books**10K/yr-17.4%1.0% conv. - **scratch books**7K/yr-2.5%1.8% conv. - **kids scratch art book**6K/yr-18.4%5.0% conv. - **scratch coloring book for kids**5K/yr-25.4%3.0% conv. - **scratch off coloring book**7K/yr-44.5%1.8% conv. - **scratch art books for kids**6K/yr-32.0%2.8% conv. - **scratch coloring book**8K/yr-41.5%1.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scratch-art-book/search-terms)
## **Top scratch art book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts**MBJRFU**$6.79**4.7★2,878 rev](https://www.amazon.com/dp/B0826XFBZZ) [2**ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)**ZMLM**$9.86**4.7★10,899 rev](https://www.amazon.com/dp/B08HMHWXWG) [3**OPUHOHR 3 Set Magic Scratch Paper Art Colorful Magic Drawing Art Book with 3 Scratch Pen for Birthday Halloween Christmas Party Games Projects Kits Dinosaurs/Underwater World/Spaceman**OPUHOHR**$10.29**4.7★293 rev](https://www.amazon.com/dp/B09G31HK68) [4**Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)**Tip perk**$19.82**4.6★599 rev](https://www.amazon.com/dp/B0DF45GM69) [5**Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)**Tip perk**$20.00**4.6★599 rev](https://www.amazon.com/dp/B0F9R511SB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.43**46 rev4mo ago](https://www.amazon.com/dp/B0FQJV1ZM8) [**Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.27**138 rev8mo ago](https://www.amazon.com/dp/B0FYHKMSM1) [**Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8**Clever Fox Play**$9.97**33 rev9mo ago](https://www.amazon.com/dp/B0FSCZPLR5) [**JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students**JOYIN**$17.16**77 rev12mo ago](https://www.amazon.com/dp/B0FHK191JZ) [**Scratch Art Book(A4-20Page) for Adults & Teens ASMR Stress-Relieving Scratch Off Art | Paint by Scratch Kit Set | Travel Landmarks & Engraving Art | Creative Gift for Adults (Rainbow City Series)**M MUGIT**$13.31**28 rev1y ago](https://www.amazon.com/dp/B0DYMN793S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.43**4.5★**▲ 313%**](https://www.amazon.com/dp/B0FQJV1ZM8) [**Bstorify Scrapbook Album 60 Pages (8 x 8 Inch) Brown Thick 200gsm Kraft Paper Photo Album Scrapbook Memory Book - Ideal for Your Scrapbooking Albums Art & Craft Projects**Bstorify**$7.13**4.6★**▲ 270%**](https://www.amazon.com/dp/B08Z76J9YT) [**Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8**Clever Fox Play**$9.97**4.9★**▲ 251%**](https://www.amazon.com/dp/B0FSCZPLR5) [**JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students**JOYIN**$17.16**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FHK191JZ) [**Scratch Art Book(A4-20Page) for Adults & Teens ASMR Stress-Relieving Scratch Off Art | Paint by Scratch Kit Set | Travel Landmarks & Engraving Art | Creative Gift for Adults (Rainbow City Series)**M MUGIT**$13.31**4.8★**▲ 107%**](https://www.amazon.com/dp/B0DYMN793S)
**~~View all trending →~~**
## **What buyers say about scratch art book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Fun gift”*
**Quality-Overall**14%
*“Quality set for the price”*
**Gifting Purpose**11%
*“Fun gift”*
**Drawing Experience**8%
*“Great for drawing”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Great Value”*
**Size-Overall**5%
*“Good size”*
**Color**5%
*“bright colors”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Creativity**4%
*“Promotes creativity”*
### **What buyers complain about **
**Size-Overall**15%
*“The card is small”*
**Durability**9%
*“The thing fell apart quickly”*
**Mess Free**6%
*“Insanely messy”*
**Thickness**6%
*“could be thicker”*
**Quality-Overall**5%
*“Very less items as a stuffer”*
**Value For Money**4%
*“$12 for this. Not worth it”*
**Ease Of Use**4%
*“theyre a little tricky to remove”*
**Assembly/Installation**4%
*“Turns out you have to assemble these yourself”*
**Scratch Resistance**3%
*“Lots dust from scratching had do it outside”*
**Advertised Vs Actual Product**3%
*“Photo of product deceiving”*
### **Top return reasons **
**Size-Overall**50%
**Value For Money**14%
**Advertised Vs Actual Product**11%
**Quality-Overall**4%
**Weight Heavy**3%
**Scratch Resistance**2%
**Color**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Gifting Purpose**1%
## **Common questions**
- **Is scratch art book profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the scratch art book niche?**
- 21 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in scratch art book?**
- Top complaints mined from reviews: Size-Overall, Durability, Mess Free. The return rate is 1.0%.
- **When does demand for scratch art book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the scratch art book niche?**
- Listings span $5.43–$25.80; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.
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