---
title: "Scratch Art Adult — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scratch-art-adult"
last_updated: "2026-08-10T02:54:16.616Z"
locale: en
meta:
description: "Niche score 47/100 · $123K/yr market · 306K searches/yr · $13.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $123K/yr market · 306K searches/yr · $13.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scratch Art Adult — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **scratch art adult**
**Skip it**
Soft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 4Conversion 36Competition 58Returns 97Price range 72Avg price 66Brand share 31Review moat 91Quality gap 53
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****179.52**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.30–$34.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.97**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$123K**
$123K/yr · 306K searches
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scratch art adult is a $123K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scratch art adult market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$140K–$175K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**12%**
- Brea Reese32% - Tip perk26% - Toulideifaria16% - AP ARTSPER9% - BulChign4% - PAITUEND2% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scratch-art-adult/trend)
## **Top scratch art adult search terms**
- **scratch art adult**171K/yr-44.9%1.9% conv. - **scratch art for adults**43K/yr-8.5%1.7% conv. - **scratch art books for adults**31K/yr-50.8%1.9% conv. - **adult scratch art**18K/yr-30.5%2.1% conv. - **adult scratch art book**14K/yr-33.1%1.2% conv. - **scratch off art for adults**7K/yr-35.5%2.4% conv. - **scratch painting**6K/yr-35.9%1.5% conv. - **scratch painting for adults**6K/yr-73.0%2.1% conv. - **paint scratch**1K/yr+2.0%0.0% conv. - **paint by scratch**4K/yr-86.5%3.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scratch-art-adult/search-terms)
## **Top scratch art adult products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)**Tip perk**$19.82**4.6★599 rev](https://www.amazon.com/dp/B0DF45GM69) [2**Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$11.30**4.4★345 rev](https://www.amazon.com/dp/B0D9KFQY1J) [3**Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)**Tip perk**$20.00**4.6★599 rev](https://www.amazon.com/dp/B0F9R511SB) [4**Scratch Art for Teens & Adults Rainbow Engraving Painting Landscape Scratchboard(A4) Crafts Set: 8 Sheets with 4 tools - New York Statue of Liberty Golden Gate Bridge Manarola (America / Europe)**AP ARTSPER**$12.06**4.6★294 rev](https://www.amazon.com/dp/B08H4R2XNY) [5**Scratch Art Adult DIY Paint by Scratch Rainbow Scratch Paper Art Colorful Sketches Scratch with 5 Scratch Tool for DIY Craft GiftOcean World**Toulideifaria**$15.75**4.2★168 rev](https://www.amazon.com/dp/B0DPHGSLN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**7 rev3mo ago](https://www.amazon.com/dp/B0GTWGD123) [**Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea**Toulideifaria**$16.76**12 rev5mo ago](https://www.amazon.com/dp/B0GHYMR4ZM) [**Brea Reese: Scratch Art Paper Pad - Autumn Equinox - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.50**138 rev8mo ago](https://www.amazon.com/dp/B0FYHN7M5R) [**Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.27**138 rev8mo ago](https://www.amazon.com/dp/B0FYHKMSM1) [**Brea Reese: Scratch Art Paper Pad - Fall Florals - 14 Sheets 7 Guided Art Designs Metallic Accents Stylus & Brush 6x8 Pages DIY Adult Craft Kit**Brea Reese**$11.56**29 rev8mo ago](https://www.amazon.com/dp/B0FYHN4Q8C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★**▲ 404%**](https://www.amazon.com/dp/B0GTWGD123) [**Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea**Toulideifaria**$16.76**4.6★**▲ 368%**](https://www.amazon.com/dp/B0GHYMR4ZM) [**Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.27**4.6★**▲ 253%**](https://www.amazon.com/dp/B0FYHKMSM1) [**Scratch Art Book for Adults - 12PCS Scratch Painting Foil Art for Adults Scratch City Series Books Foil Engraving Scratch Art Adult Set with 6 Tools**BulChign**$13.62**4.0★**▲ 172%**](https://www.amazon.com/dp/B0F8PYJ8WK) [**Brea Reese: Scratch Art Paper Pad - Whimsical Celestial - 12 Designs 8x8 Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$11.99**4.4★**▲ 96%**](https://www.amazon.com/dp/B0D9KD77Q9)
**~~View all trending →~~**
## **What buyers say about scratch art adult**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**34%
*“Fun and colorful”*
**Quality-Overall**11%
*“the quality is solid”*
**Ease Of Use**10%
*“Its easy to use”*
**Color**7%
*“Love the brilliant colors”*
**Design-Overall**7%
*“Beautiful designs”*
**Scratch Resistance**5%
*“Great scratch art kit”*
**Comfort-Overall**4%
*“So relaxing”*
**Value For Money**4%
*“Worth the money”*
**Gifting Purpose**4%
*“I purchased this item as a gift for a loved one”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Scratch Resistance**20%
*“And the scratch isn't smooth on smaller segments”*
**Functionality-Overall**9%
*“Dont work that good”*
**Quality-Overall**9%
*“Terrible Quality, Not Scratch Art”*
**Hard Feel**9%
*“some are hard”*
**Design-Overall**8%
*“disappointed about the underlying design”*
**Ease Of Use**6%
*“hard to do”*
**Sharpness**6%
*“the plastic point is not sharp enough to scratch”*
**Mess Free**5%
*“Insanely messy”*
**Durability**4%
*“it was short lived”*
**Color**2%
*“you have to press super hard to get the color to come through”*
### **Top return reasons **
**Scratch Resistance**23%
**Advertised Vs Actual Product**20%
**Value For Money**10%
**Defective Material/Parts**8%
**Size-Overall**7%
**Design-Overall**6%
**Strength**4%
**Quality-Overall**4%
**Paint Quality**3%
**Mess Free**3%
## **Common questions**
- **Is scratch art adult profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the scratch art adult niche?**
- 15 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in scratch art adult?**
- Top complaints mined from reviews: Scratch Resistance, Functionality-Overall, Quality-Overall. The return rate is 0.6%.
- **When does demand for scratch art adult peak?**
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the scratch art adult niche?**
- Listings span $7.30–$34.35; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.
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