---
title: "Search terms — scrapbooking supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scrapbooking-supplies/search-terms"
last_updated: "2026-07-21T10:08:21.444Z"
locale: en
meta:
  description: "scrapbooking supplies shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "scrapbooking supplies shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scrapbooking supplies - Flapen"
---

# **scrapbooking supplies**

**Worth a look**

Shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 16Conversion 28Competition 88Returns 95Price range 62Avg price 34Brand share 96Review moat 45Quality gap 30

**Market size**

**Incredible****$4.1M**

$4.1M/yr · 18.3M searches

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Good****$3.30–$34.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,014.46**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.03**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-17.9%**

90-day search growth — must beat 0% to launch