---
title: "Scrapbooking Die-cut Machines — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scrapbooking-die-cut-machines"
last_updated: "2026-08-09T11:04:56.230Z"
locale: en
meta:
description: "Niche score 45/100 · $3.0M/yr market · 1.6M searches/yr · $209.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $3.0M/yr market · 1.6M searches/yr · $209.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrapbooking Die-cut Machines — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **scrapbooking die-cut machines**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 21Conversion 11Competition 79Returns 32Price range 17Avg price 45Brand share 2Review moat 58Quality gap 52
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 1.6M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****1,187.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$209.99**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$8.57–$494.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, scrapbooking die-cut machines is a $3.0M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Mar–Apr–May–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrapbooking die-cut machines market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$3.1M–$4.2M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **78%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**7 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 77%
**Open market**
**0%**
- Silhouette America50% - Cricut38% - LIKCUT9% - Liene2% - Cameo1% - REALIKE1% - Open — no brand owns it (1 brand, 0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -7.8% search growth over the last 90 days.
40K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Mar, Apr, May, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scrapbooking-die-cut-machines/trend)
## **Top scrapbooking die-cut machines search terms**
- **cricut joy**511K/yr-16.2%1.1% conv. - **silhouette cameo 5**181K/yr+22.9%0.7% conv. - **cameo 5**162K/yr-12.7%0.4% conv. - **cameo**141K/yr-13.4%0.8% conv. - **silhouette cameo**124K/yr-5.7%0.4% conv. - **silhouette**104K/yr-6.6%0.2% conv. - **silhouette cameo 4**90K/yr-19.6%0.6% conv. - **cameo 4**82K/yr-22.2%0.3% conv. - **cameo 5 alpha**26K/yr+22.5%0.5% conv. - **craft machines**32K/yr+2.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scrapbooking-die-cut-machines/search-terms)
## **Top scrapbooking die-cut machines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$89K6%$179K9%$268K12%$357K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content**Cricut**$123.14**4.3★178 rev](https://www.amazon.com/dp/B0GJFS6L4M) [2**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink**Silhouette America**$275.10**4.4★555 rev](https://www.amazon.com/dp/B0FQF9XKVZ) [3**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara**Silhouette America**$284.86**4.4★276 rev](https://www.amazon.com/dp/B0FQFT5JBB) [4**Cricut Joy Machine & Digital Content Library Bundle**Cricut**$102.15**4.5★1,987 rev](https://www.amazon.com/dp/B0BJGRH85F) [5**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Matte Black (Deluxe Bundle)**Silhouette America**$367.39**4.3★605 rev](https://www.amazon.com/dp/B0859NRZNL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cricut Joy 2 Essential Bundle + Digital Content Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels & More - Includes Supplies for 35 Projects + Bonus Digital Content**Cricut**$123.14**178 rev3mo ago](https://www.amazon.com/dp/B0GJFS6L4M) [**Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects**Cricut**$126.37**37 rev3mo ago](https://www.amazon.com/dp/B0GSSFB7V2) [**Cricut Joy 2 Deluxe Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects**Cricut**$141.73**178 rev3mo ago](https://www.amazon.com/dp/B0GJFWP6LM) [**Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects**Cricut**$141.29**178 rev3mo ago](https://www.amazon.com/dp/B0GJFTNTS5) [**Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects**Cricut**$169.54**178 rev3mo ago](https://www.amazon.com/dp/B0GJFGRL3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)**Silhouette America**$164.42**4.4★**▲ 274%**](https://www.amazon.com/dp/B081Z74FDX) [**Cricut Joy 2 Deluxe Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects**Cricut**$141.73**4.3★**▲ 274%**](https://www.amazon.com/dp/B0GJFWP6LM) [**Cricut Joy 2 Essential Bundle + Rainbow Sampler Compact Smart Cutting Machine with Smart Vinyl Smart Iron-On Cardstock Insert Cards & Printable Vinyl Create Up to 75 Projects**Cricut**$126.37**4.6★**▲ 271%**](https://www.amazon.com/dp/B0GSSFB7V2) [**Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects**Cricut**$141.29**4.3★**▲ 251%**](https://www.amazon.com/dp/B0GJFTNTS5) [**Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects**Cricut**$169.54**4.3★**▲ 245%**](https://www.amazon.com/dp/B0GJFGRL3C)
**~~View all trending →~~**
## **What buyers say about scrapbooking die-cut machines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“easy to store”*
**Quality-Overall**13%
*“Excellent hardware,”*
**Value For Money**8%
*“Great value for the money”*
**Assembly/Installation**5%
*“Easy to set up”*
**Adhesion/Stickiness**5%
*“Sticks great too”*
**Portability**4%
*“Lightweight and portable”*
**Design-Overall**3%
*“perfect for everyday projects”*
**Size-Overall**3%
*“which is a perfect fit for my small apartment”*
**Software/Application**3%
*“The app is good”*
**Connectivity-Overall**3%
*“Easy connection very versatile”*
### **What buyers complain about **
**Software/Application**14%
*“Software is main flaw”*
**Connectivity-Overall**8%
*“Connectivity Issues”*
**Adhesion/Stickiness**8%
*“No adhesiveness at all”*
**Instructions/User Manual/Troubleshooting**7%
*“NO INSTRUCTIONS”*
**Functionality-Overall**7%
*“Doesnt help at all”*
**Value For Money**5%
*“Was hesitant about the price”*
**Ease Of Use**5%
*“HARD TO USE”*
**Product Condition**3%
*“Unfortunately my cricut came used”*
**Size-Overall**3%
*“The machine is quite small - only 9 x 5 x 4”*
**Quality-Overall**2%
*“I ended up returning this sticker printer after reading a lot of reviews saying the quality was too variable”*
### **Top return reasons **
**Functionality-Overall**17%
**Size-Overall**15%
**Connectivity-Overall**9%
**Value For Money**8%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Software/Application**5%
**Compatibility-Overall**5%
**Product Condition**4%
**Ease Of Use**4%
## **Common questions**
- **Is scrapbooking die-cut machines profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 45 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the scrapbooking die-cut machines niche?**
- 7 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in scrapbooking die-cut machines?**
- Top complaints mined from reviews: Software/Application, Connectivity-Overall, Adhesion/Stickiness. The return rate is 4.5%.
- **When does demand for scrapbooking die-cut machines peak?**
- Demand peaks in Jan–Mar–Apr–May–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the scrapbooking die-cut machines niche?**
- Listings span $8.57–$494.96; the average listing price is $209.99 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.
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