---
title: "Scrapbook — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scrapbook"
last_updated: "2026-08-09T14:44:02.741Z"
locale: en
meta:
description: "Niche score 54/100 · $1.6M/yr market · 6.4M searches/yr · $12.60 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.6M/yr market · 6.4M searches/yr · $12.60 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrapbook — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **scrapbook**
**Worth a look**
Shows a $1.6M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 88Growth 32Conversion 25Competition 62Returns 84Price range 59Avg price 55Brand share 61Review moat 28Quality gap 20
**Market size**
**Great****$1.6M**
$1.6M/yr · 6.4M searches
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.36–$28.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.60**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,670.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scrapbook is a $1.6M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrapbook market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 95%
**Open market**
**26%**
- Hiwhy19% - Bstorify16% - popotop14% - potricher13% - Artfeel8% - MARCADORUS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.
175K125KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scrapbook/trend)
## **Top scrapbook search terms**
- **scrapbook**4.0M/yr+3.3%2.0% conv. - **scrapbook album**639K/yr+8.4%1.5% conv. - **scrap book**523K/yr+4.5%2.1% conv. - **memory book**158K/yr+17.4%1.0% conv. - **scrap books album**84K/yr+92.5%2.1% conv. - **scrapbooks**148K/yr+8.2%1.1% conv. - **small scrapbook**114K/yr+21.3%1.8% conv. - **photo album scrapbook**135K/yr-8.9%1.1% conv. - **scrapbook binder**73K/yr-6.9%0.1% conv. - **mini scrapbook**67K/yr+12.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scrapbook/search-terms)
## **Top scrapbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$65K8%$129K12%$194K16%$259K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bstorify Scrapbook Album 60 Pages (8 x 8 Inch) Brown Thick 200gsm Kraft Paper Photo Album Scrapbook Memory Book - Ideal for Your Scrapbooking Albums Art & Craft Projects**Bstorify**$7.13**4.6★14,958 rev](https://www.amazon.com/dp/B08Z76J9YT) [2**8 x 8 Inch Scrapbook Photo Album Linen Cover 20 Sheets/ 40 Pages Hardcover Kraft White Pages Memory Book for Travel Wedding Guest Book Christmas Baby Shower Fits 4x6 & Instant Photos Beige**Hiwhy**$9.13**4.7★879 rev](https://www.amazon.com/dp/B0CJXNGY4T) [3**potricher 8 x 8 Inch DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family (Yellow 8 Inch)**potricher**$9.91**4.7★7,954 rev](https://www.amazon.com/dp/B0CP51LLJS) [4**Popotop 8x8 Inch Scrapbook Photo Album 60 Page Decorative Kraft Paper Book for 4x6 Pictures DIY Memory Photo Albums as Gifts for Wedding Baby Christmas School Family**popotop**$6.25**4.7★344 rev](https://www.amazon.com/dp/B0GSQDPKP4) [5**Scrapbook 7x7 Inch DIY Scrapbook Album Hardcover Kraft Paper Scrap Book Photo Albums 40 Pages Perfect for 4x6 / 5x7 Photos Memory Book for Family Wedding**Hiwhy**$7.64**4.7★942 rev](https://www.amazon.com/dp/B0CJ8LNMY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Popotop 8x8 Inch Scrapbook Photo Album 60 Page Decorative Kraft Paper Book for 4x6 Pictures DIY Memory Photo Albums as Gifts for Wedding Baby Christmas School Family**popotop**$6.25**344 rev3mo ago](https://www.amazon.com/dp/B0GSQDPKP4) [**MARCADORUS Pink Scrapbook Album 8 x 8 Scrap Book 30 Sheets (60 pages) Memory Book & Photo Album for Wedding Guest Baby Shower Valentines Engagement | Scrapbooking Supplies.**MARCADORUS**$11.85**731 rev8mo ago](https://www.amazon.com/dp/B0FXG7HV7Q) [**Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)**Joyberg**$5.36**1,064 rev1y ago](https://www.amazon.com/dp/B0DB23VDFR) [**Vienrose 10x10 Inch Scrapbook Album 20 Sheets 40 Blank Thick Pages Personalized DIY Photo Album Linen Arch Window Memory Book for Wedding Baby Shower Anniversary Travel Keepsake Gift Beige**Vienrose**$14.70**258 rev2y ago](https://www.amazon.com/dp/B0D13YWTKW) [**Scrapbook Album 8 x 8 Inch Scrap book 60 Brown Blank Pages Scrapbooks Hardcover Photo Album Scrapbook Kraft Paper Memory Book Traveling Birthday & Holiday Gifts.**MARCADORUS**$6.41**731 rev2y ago](https://www.amazon.com/dp/B0D145CLST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popotop 8x8 Inch Scrapbook Photo Album 60 Page Decorative Kraft Paper Book for 4x6 Pictures DIY Memory Photo Albums as Gifts for Wedding Baby Christmas School Family**popotop**$6.25**4.7★**▲ 254%**](https://www.amazon.com/dp/B0GSQDPKP4) [**MARCADORUS Pink Scrapbook Album 8 x 8 Scrap Book 30 Sheets (60 pages) Memory Book & Photo Album for Wedding Guest Baby Shower Valentines Engagement | Scrapbooking Supplies.**MARCADORUS**$11.85**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FXG7HV7Q) [**potricher 10 x 10 Inch DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family (Yellow 10 Inch)**potricher**$14.86**4.7★**▲ 87%**](https://www.amazon.com/dp/B0CP52R6VY) [**Popotop Photo Album Self Adhesive with Picture Display Window 40 Pages DIY Scrapbooking Supplies Kit for 4x6 8x10 Picture Linen Cover Memory Book for Baby Wedding with Scraper and Metallic Pen**popotop**$14.42**4.7★**▲ 77%**](https://www.amazon.com/dp/B0BHL3D6ZP) [**Keepsake Memory Book for Baby Boy or Girl Timeless First 5 Year Baby Book A Milestone Book to Record Every Event from Birth to Age 5 Gender Neutral Journal Scrapbook Photo Album**ZIRI & ZANE**$28.88**4.9★**▲ 57%**](https://www.amazon.com/dp/B09LRK8WLJ)
**~~View all trending →~~**
## **Common questions**
- **Is scrapbook profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the scrapbook niche?**
- 16 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- **When does demand for scrapbook peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the scrapbook niche?**
- Listings span $5.36–$28.88; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 3,670 reviews — the moat a new listing must climb.
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