---
title: "Scrapbook Paper 12x12 — $344K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scrapbook-paper-12x12"
last_updated: "2026-08-08T01:33:32.017Z"
locale: en
meta:
description: "Niche score 59/100 · $344K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $344K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrapbook Paper 12x12 — $344K/yr Amazon US Niche (2026) - Flapen"
---
# **scrapbook paper 12x12**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 22Conversion 29Competition 95Returns 92Price range 58Avg price 54Brand share 96Review moat 74Quality gap 24
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****542.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.78–$29.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.47**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$344K**
$344K/yr · 1.2M searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, scrapbook paper 12x12 is a $344K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrapbook paper 12x12 market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$374K–$499K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**77 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**31%**
Top 20: 63%
**Top-5 click share**
**20%**
Top 20: 43%
**Open market**
**66%**
- MIATTCLD10% - iKammo8% - Neenah5% - Fabllewavi4% - Lily Craft4% - Desecraft3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
30K20KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scrapbook-paper-12x12/trend)
## **Top scrapbook paper 12x12 search terms**
- **scrapbook paper 12x12**233K/yr-3.5%1.9% conv. - **12x12 scrapbook paper**210K/yr+1.4%2.6% conv. - **decorative paper**87K/yr-11.2%1.0% conv. - **the paper studio**80K/yr-22.9%0.1% conv. - **collage paper**64K/yr-16.1%1.3% conv. - **scrapbook paper pad**71K/yr-30.0%0.8% conv. - **12 x 12 scrapbook paper**52K/yr-3.8%2.8% conv. - **decorative craft paper**47K/yr-11.1%0.8% conv. - **patterned paper**48K/yr-16.6%1.7% conv. - **floral scrapbook paper**37K/yr-11.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scrapbook-paper-12x12/search-terms)
## **Top scrapbook paper 12x12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$14K6%$21K8%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO) [2**Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)**MIATTCLD**$13.76**4.8★76 rev](https://www.amazon.com/dp/B0FDGN6YZV) [3**24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects**Lily Craft**$5.69**4.6★313 rev](https://www.amazon.com/dp/B09PR52YJ6) [4**1212 Boho Scrapbook Paper Vintage Flower Pattern Paper Pad 24 Sheets Double-Sided Bobo Floral Scrapbooking CardStock Papers Pad for Holiday Cardmaking DIY Origami Papers.**iKammo**$10.21**4.6★197 rev](https://www.amazon.com/dp/B0DSVLFS79) [5**PRSTINCOL Scrapbook Paper 16 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling**PRSTINCOL**$6.69**4.2★379 rev](https://www.amazon.com/dp/B0DYPDNWSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling**HAUTOCO**$11.14**32 rev3mo ago](https://www.amazon.com/dp/B0GL8LZ99K) [**MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)**MIATTCLD**$13.76**13 rev3mo ago](https://www.amazon.com/dp/B0GSFYZ8GY) [**MIATTCLD Scrapbook Paper 12x12 In Double Sided Decorative Paper for Scrapbooking 24 Sheets/24 Designs Spring Floral Patterned Craft Paper for Junk Journals DIY Cards Album Decoration (Beige)**MIATTCLD**$13.79**46 rev7mo ago](https://www.amazon.com/dp/B0G592Z2MD) [**24 Sheets Scrapbook Paper 12x12in Double-Sided Bohemian Patterned Craft Paper 24 Designs Boho Tone Scrapbook Journaling Supplies for Decorative Junk Journals Card Making Collage Art**Prudiut**$10.16**47 rev8mo ago](https://www.amazon.com/dp/B0FWJXPBDJ) [**Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack**Goefun**$13.76**300 rev10mo ago](https://www.amazon.com/dp/B0FPQ6D5JG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling**HAUTOCO**$11.14**4.3★**▲ 284%**](https://www.amazon.com/dp/B0GL8LZ99K) [**MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)**MIATTCLD**$13.76**4.8★**▲ 278%**](https://www.amazon.com/dp/B0GSFYZ8GY) [**Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack**Goefun**$13.76**4.7★**▲ 151%**](https://www.amazon.com/dp/B0FPQ6D5JG) [**24 Sheets Preppy Pink Bow Scrapbook Paper Coquette Bow Ribbon and Floral Decorative Craft Paper Folded Flat for Birthday Wedding Baby Shower Card Making Photo Album Decor 12 x 12**Fabllewavi**$11.95**4.8★**▲ 144%**](https://www.amazon.com/dp/B0FBX17X1L) [**White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums**Goefun**$13.81**4.7★**▲ 125%**](https://www.amazon.com/dp/B0C9HVFCSS)
**~~View all trending →~~**
## **What buyers say about scrapbook paper 12x12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**14%
*“Beautiful Paper”*
**Quality-Overall**14%
*“Great quality affordable”*
**Color**10%
*“Beautiful Colors”*
**Adhesion/Stickiness**9%
*“Sticks well”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**6%
*“Not expensive”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Design-Overall**4%
*“Beautiful design”*
**Thickness**3%
*“They have a decent thickness and smooth texture”*
**Print Quality**2%
*“Beautiful print”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“bad adhesive”*
**Size-Overall**11%
*“Super small”*
**Thickness**7%
*“Not as thick as I would have liked”*
**Paper Quality**7%
*“Small and paper quality is thin”*
**Quality-Overall**6%
*“Low quality”*
**Durability**6%
*“Break so easily”*
**Value For Money**5%
*“Very disappointed for the price”*
**Advertised Vs Actual Product**4%
*“Very misleading”*
**Color**3%
*“Looks pretty faded”*
**Functionality-Overall**2%
*“Didnt work well”*
### **Top return reasons **
**Size-Overall**34%
**Adhesion/Stickiness**15%
**Paper Quality**8%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Color**6%
**Functionality-Overall**4%
**Paper Brightness**2%
**Defective Material/Parts**2%
**Display Colors**2%
## **Common questions**
- **Is scrapbook paper 12x12 profitable to sell on Amazon United States?**
- The niche generates $344K/yr across 131 tracked products. 12 of 38 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the scrapbook paper 12x12 niche?**
- 77 brands and 102 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in scrapbook paper 12x12?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 1.1%.
- **When does demand for scrapbook paper 12x12 peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the scrapbook paper 12x12 niche?**
- Listings span $4.78–$29.28; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
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