---
title: "Scrapbook Pages — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scrapbook-pages"
last_updated: "2026-08-09T10:42:27.355Z"
locale: en
meta:
description: "Niche score 44/100 · $100K/yr market · 78K searches/yr · $16.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $100K/yr market · 78K searches/yr · $16.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrapbook Pages — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **scrapbook pages**
**Skip it**
Soft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 20Conversion 79Competition 45Returns 68Price range 65Avg price 78Brand share 36Review moat 60Quality gap 23
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.06**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.33–$31.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,102.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$100K**
$100K/yr · 78K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scrapbook pages is a $100K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrapbook pages market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$128K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**12%**
- Vmiapxo30% - Dunwell27% - Vienrose13% - zandfelo7% - LJLGSZY6% - tutata4% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scrapbook-pages/trend)
## **Top scrapbook pages search terms**
- **12x12 scrapbook page protectors**13K/yr+12.5%9.1% conv. - **scrapbook page protectors**6K/yr-3.1%5.0% conv. - **scrapbook pages 12x12**6K/yr+9.2%3.7% conv. - **scrapbook refill pages 12x12**6K/yr-7.4%6.2% conv. - **12 x 12 scrapbook page protectors**6K/yr-24.6%10.1% conv. - **12x12 scrapbook pages**3K/yr+44.1%5.4% conv. - **12x12 plastic sleeves**5K/yr-12.0%5.1% conv. - **scrapbook refill pages**4K/yr-9.1%2.6% conv. - **scrapbook sleeves 12x12**3K/yr-3.7%11.8% conv. - **scrapbook sleeves**3K/yr-2.4%4.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/scrapbook-pages/search-terms)
## **Top scrapbook pages products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dunwell 12x12 Scrapbook Refill Pages 25 Pack Super Heavy Sheet Protectors Page Protectors for 3 Ring Binder Fits 12x12 Scrapbook Albums Compatible with Pioneer Albums Paper Inserts Not Included**Dunwell**$13.34**4.7★2,605 rev](https://www.amazon.com/dp/B08MYM1D5X) [2**Vmiapxo 100 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$17.03**4.7★355 rev](https://www.amazon.com/dp/B0BYJCSBQ4) [3**Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)**Vienrose**$9.81**4.5★84 rev](https://www.amazon.com/dp/B0FX9DB9KR) [4**Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves**zandfelo**$16.09**4.2★49 rev](https://www.amazon.com/dp/B0F652JWP4) [5**LJLGSZY Scrapbook Refill Pages 12x12Inch 100 Pack Scrapbook Page Protectors Protective Sleeves Fits 3 Ring Scrapbook Binders and 12x12 Photo Albums Heavyweight**LJLGSZY**$16.83**4.7★147 rev](https://www.amazon.com/dp/B0DJX5RL2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$6.33**355 rev4mo ago](https://www.amazon.com/dp/B0GQSNLJ4S) [**Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)**Vienrose**$9.81**84 rev7mo ago](https://www.amazon.com/dp/B0FX9DB9KR) [**Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves**zandfelo**$16.09**49 rev1y ago](https://www.amazon.com/dp/B0F652JWP4) [**Vmiapxo 100 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies for 3 Ring D-Ring Binder**Vmiapxo**$15.80**50 rev1y ago](https://www.amazon.com/dp/B0F3CWCX1K) [**Vmiapxo 30 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies**Vmiapxo**$7.83**50 rev1y ago](https://www.amazon.com/dp/B0F1T7M486)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$6.33**4.7★**▲ 279%**](https://www.amazon.com/dp/B0GQSNLJ4S) [**Samsill Scrapbook Refill Pages 12 x 12 Inches 30 Pack Super Heavyweight Clear Fits Post Bound and 3 Ring Albums Archival Safe Top Loading Paper Inserts Not Included**Samsill**$14.03**4.6★**▲ 267%**](https://www.amazon.com/dp/B09HF5GM74) [**Dunwell Photo Album Refill Pages 12x12 100 Pack Heavyweight Sheet Protectors Fits 3-Ring & D-Ring Scrapbook Binders Not for Post-Bound Albums Scrapbook Paper Storage Paper Inserts Not Included**Dunwell**$27.25**4.7★**▲ 146%**](https://www.amazon.com/dp/B08MYMTLRX) [**Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)**Vienrose**$9.81**4.5★**▲ 135%**](https://www.amazon.com/dp/B0FX9DB9KR) [**Vmiapxo 40 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors**Vmiapxo**$10.00**4.7★**▲ 60%**](https://www.amazon.com/dp/B0D12L5BND)
**~~View all trending →~~**
## **What buyers say about scrapbook pages**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Exceptional quality”*
**Value For Money**13%
*“Decent price”*
**Advertised Vs Actual Product**13%
*“The product is as advertised”*
**Size-Overall**12%
*“They fit my album well”*
**Durability**4%
*“Seem durable”*
**Thickness**3%
*“The protectors are sturdy and good thickness, providing exactly what I need”*
**Weight Light**3%
*“Very light and perfect for my scrapbook”*
**Efficiency**3%
*“works fine”*
**Paper Compatibility**2%
*“they even fit the 12 by 12 paper better than the Pioneer brand ones”*
**Strength**1%
*“seem sturdy enough to hold up over time”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“Very poor description”*
**Size-Overall**21%
*“Big”*
**Thickness**8%
*“not as thick”*
**Paper Compatibility**8%
*“This last box of 12x12 wasn't cut wide enough for the paper to slide into”*
**Quality-Overall**8%
*“Poor quality”*
**Weight Light**4%
*“Not heavyweight”*
**Value For Money**4%
*“a rip off for the price”*
**Refills-Overall**4%
*“These are not Refill Pages”*
**Print Quality**3%
*“Pages are not clear”*
**Instructions/User Manual/Troubleshooting**3%
*“It was probably my mistake that I didnt read the directions”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**10%
**Thin**5%
**Value For Money**5%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Material Quality**2%
**Functionality-Overall**1%
**Thickness**1%
**Strength**1%
## **Common questions**
- **Is scrapbook pages profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the scrapbook pages niche?**
- 13 brands and 26 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in scrapbook pages?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Thickness. The return rate is 2.3%.
- **When does demand for scrapbook pages peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the scrapbook pages niche?**
- Listings span $6.33–$31.31; the average listing price is $16.06 (sweet spot $15–$100). The average incumbent carries 1,103 reviews — the moat a new listing must climb.
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