---
title: "scissors — $10.2M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/scissors"
last_updated: "2026-07-20T20:13:19.074Z"
locale: en
meta:
description: "scissors clears our launch bar: a $10.2M/yr market growing +8.4% this quarter with returns at 0.4%. Data updated Jul 2026."
"og:description": "scissors clears our launch bar: a $10.2M/yr market growing +8.4% this quarter with returns at 0.4%. Data updated Jul 2026."
"og:title": "scissors — $10.2M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **scissors**
**Launch it**
A $10.2M/yr market growing +8.4% this quarter with returns at 0.4% — clears our launch bar.
Market size 100Growth 35Conversion 97Competition 59Returns 98Price range 30Avg price 27Brand share 53Review moat 15Quality gap 17
**Market size**
**Incredible****$10.2M**
$10.2M/yr · 7.5M searches
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.41–$19.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,652**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, scissors is a $10.2M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$9.2M–$9.2M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **148 days**
## **Competition**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**22%**
- iBayam31% - Amazon Basics17% - Fiskars11% - Westcott9% - KitchenAid5% - Scotch5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.
225K175KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/scissors/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$509K10%$1.0M15%$1.5M20%$2.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iBayam 3-Pack 8 Heavy Duty Scissors with Ultra Sharp Blades and Comfort Grip Handles - For Office Home School Sewing and Crafts**iBayam**$9.38**4.8★86,450 rev](https://www.amazon.com/dp/B07YDDX4JL) [2**Amazon Basics Multipurpose Stainless Steel Scissors for Office Crafts Right/Left Handed Comfort Grip PVD Coated 3-Pack Multicolor**Amazon Basics**$9.33**4.8★63,408 rev](https://www.amazon.com/dp/B01BRGU8R0) [3**Amazon Basics Multipurpose Stainless Steel Scissors for Office Crafts Paper Cutting Fabric Cutting Right/Left Handed Comfort Grip PVD Coated 2-Pack Green and Grey**Amazon Basics**$6.40**4.8★63,408 rev](https://www.amazon.com/dp/B01BRGUAT6) [4**Fiskars All Purpose Scissors High Performance Cutting Stainless Steel Blades Ergonomic and Comfort Handles Perfect for Arts and Crafts and the Office Scissors for Office**Fiskars**$7.88**4.8★20,419 rev](https://www.amazon.com/dp/B002YIP97K) [5**Westcott 8 Titanium Bonded Scissors with Adjustable Glide and Soft Handle 2-Pack- Durable Multipurpose Scissors for Office Home and School Use Sharp Precision Blades for Everyday Cutting**Westcott**$9.61**4.8★28,185 rev](https://www.amazon.com/dp/B000P0LNRE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scissors 8.5 Inch scissors all purpose for Office Home Sewing and Crafts Soft Comfort-Grip Right/Left Hand 3-Pack Multicolor**YANLIFY**$4.76**101 rev4mo ago](https://www.amazon.com/dp/B0GQSNK5JB) [**OfficeOne 3-Pack Heavy Duty Scissors 8 Ultra Sharp Multipurpose Scissors with Comfort Grip Handles for Office School Home Crafts & Sewing (3)**OfficeOne**$7.46**77 rev4mo ago](https://www.amazon.com/dp/B0GWH66TVP) [**3 Packs 8 Sewing Craft Scissors Bulk Multipurpose Heavy Duty Sharp Paper Scissors All Purpose Stainless Steel Scissors for Home Office Student Teacher Supplies**Xnluothsk**$4.41**253 rev7mo ago](https://www.amazon.com/dp/B0G2BRZ9KC) [**iBayam 8.5 Inch Scissors All Purpose Heavy Duty 3 Pack 2.5mm Thick Ultra Sharp Blade Comfort-Grip for Office Classroom School Cardboard Craft Desk Left/Right Handed Cute Pastel Pink Blue Green**iBayam**$7.53**810 rev8mo ago](https://www.amazon.com/dp/B0FWRNLLGJ) [**Xnluothsk 6 Packs Sewing Craft Scissors Bulk 8 Multipurpose Heavy Duty Sharp Scissors Stainless Steel Shears for Home Office Student Supplies 6 Colors**Xnluothsk**$6.90**659 rev1y ago](https://www.amazon.com/dp/B0FDG8ZR1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scissors 8.5 Inch scissors all purpose for Office Home Sewing and Crafts Soft Comfort-Grip Right/Left Hand 3-Pack Multicolor**YANLIFY**$4.76**4.8★**▲ 306%**](https://www.amazon.com/dp/B0GQSNK5JB) [**OfficeOne 3-Pack Heavy Duty Scissors 8 Ultra Sharp Multipurpose Scissors with Comfort Grip Handles for Office School Home Crafts & Sewing (3)**OfficeOne**$7.46**4.7★**▲ 304%**](https://www.amazon.com/dp/B0GWH66TVP) [**iBayam 8.5 Inch Scissors All Purpose Heavy Duty 3 Pack 2.5mm Thick Ultra Sharp Blade Comfort-Grip for Office Classroom School Cardboard Craft Desk Left/Right Handed Cute Pastel Pink Blue Green**iBayam**$7.53**4.8★**▲ 265%**](https://www.amazon.com/dp/B0FWRNLLGJ) [**BURVAGY 8 10 Pack All Purpose Heavy Duty Scissors- Comfort-Grip Sharp Scissors for Office School Sewing Fabric Craft High/Middle School Student Teacher Scissor Right/Left Hand**BURVAGY**$16.42**4.5★**▲ 171%**](https://www.amazon.com/dp/B0C49C66XQ) [**3 Packs 8 Sewing Craft Scissors Bulk Multipurpose Heavy Duty Sharp Paper Scissors All Purpose Stainless Steel Scissors for Home Office Student Teacher Supplies**Xnluothsk**$4.41**4.6★**▲ 138%**](https://www.amazon.com/dp/B0G2BRZ9KC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**20%
*“They stay sharp”*
**Quality-Overall**16%
*“Great price for quality”*
**Value For Money**14%
*“Great Deal”*
**Cutting/Trimming**10%
*“Cuts like butter”*
**Strength**5%
*“Sharp sturdy construction”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**3%
*“Easy to handle”*
**Durability**3%
*“durable handles”*
**Size-Overall**3%
*“Like the size”*
**Comfort-Overall**3%
*“comfortable to grip”*
### **What buyers complain about **
**Sharpness**16%
*“Dull blades”*
**Quality-Overall**14%
*“BAD QUALITY”*
**Durability**8%
*“Broke easily”*
**Size-Overall**6%
*“some too loose”*
**Rusts/Corrodes**5%
*“Rusted”*
**Strength**4%
*“Cheap and fragile”*
**Value For Money**4%
*“which tend to be fairly expensive usually”*
**Ease Of Use**4%
*“difficult to squeeze”*
**Cutting/Trimming**4%
*“They dont really cut well”*
**Functionality-Overall**2%
*“doesn't serve a purpose”*
### **Top return reasons **
**Size-Overall**41%
**Sharpness**9%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Weight Heavy**3%
**Cutting/Trimming**3%
**Functionality-Overall**3%
**Product Condition**2%
**Ease Of Use**2%
## **Common questions**
- **Is scissors profitable to sell on Amazon United States?**
- The niche generates $10.2M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Launch it (59/100).
- **How competitive is the scissors niche?**
- 16 brands and 88 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in scissors?**
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for scissors peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the scissors niche?**
- Listings span $4.41–$19.56; the average listing price is $9.23 (sweet spot $15–$100). The average incumbent carries 22,652 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**graduation tassel charm memorial photo**](https://flapen.com/research/us/arts-crafts-sewing/graduation-tassel-charm-memorial-photo)$80K/yr+312.9%**Worth a look**- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**teacher ribbon**](https://flapen.com/research/us/arts-crafts-sewing/teacher-ribbon)$146K/yr+887.8%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 67 [**chalk markers**](https://flapen.com/research/us/arts-crafts-sewing/chalk-markers)$4.7M/yr+7.7%**Launch it**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)