---
title: "School Memory Book — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/school-memory-book"
last_updated: "2026-08-09T11:38:44.870Z"
locale: en
meta:
description: "Niche score 59/100 · $125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "School Memory Book — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **school memory book**
**Worth a look**
Shows demand growing +139.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 96Conversion 18Competition 62Returns 67Price range 95Avg price 95Brand share 80Review moat 73Quality gap 18
**Growth**
**Incredible****+139.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$30.04**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.80–$62.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****560.89**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$125K**
$125K/yr · 285K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, school memory book is a $125K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **school memory book market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$180K–$240K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**30**
**Top-5 brand share**
**55%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**38%**
- Denise Albright21% - New Seasons10% - Fancy Land8% - Kasfalci8% - Fullhawl8% - Peachly7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +139.3% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Aug · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/school-memory-book/trend)
## **Top school memory book search terms**
- **school memory book**53K/yr+123.9%1.8% conv. - **school years memory book**29K/yr+117.6%1.6% conv. - **school memory book prek-12**29K/yr+442.0%2.3% conv. - **first and last day of school memory book**54K/yr+191.0%1.3% conv. - **class keeper school memory book**22K/yr+142.8%1.7% conv. - **school days memory book**14K/yr+81.4%2.6% conv. - **school scrapbook**10K/yr+180.2%0.8% conv. - **school keepsake book**8K/yr+144.1%1.8% conv. - **first and last day of school book**14K/yr+335.7%1.3% conv. - **school memory book k-12**7K/yr+386.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/school-memory-book/search-terms)
## **Top school memory book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Class Keeper School Memory Book for Kids Organize School Years Artwork & Photos Keepsake Album + App Membership & Earn & Learn Chore Chart Pad**Denise Albright**$47.79**4.7★378 rev](https://www.amazon.com/dp/B078S2TMCZ) [2**Deluxe School Memories Keepsake Photo Album Scrapbook from Preschool Through 12th Grade**New Seasons**$21.94**4.7★2,057 rev](https://www.amazon.com/dp/B000NHWJ22) [3**Fancy Land School Memory Book Hardcover Album Scrapbook Keepsake from Preschool Through 12th Grade with 14 Pockets School Photo Pictures Storage Graduation Gifts**Fancy Land**$21.01**4.8★47 rev](https://www.amazon.com/dp/B0DS852155) [4**Kasfalci School Memory Book Scrapbook for Kids Photo Album with Keepsake Pocket from Preschool to 12th Grade Record School Days & Years Memories & Pictures**Kasfalci**$34.94**4.5★77 rev](https://www.amazon.com/dp/B0FC5S9MWC) [5**Peachly My School Years Memory Book for Kids & School Photo Album School Picture Photo Album Childhood Memory Book - School Keepsake Organizer School Days (Beige - Preschool to 12th Grade)**Peachly**$40.10**4.9★52 rev](https://www.amazon.com/dp/B0F2M9SY32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALKB School Memory Book - Preschool to 12th Grade School Year Keepsake Scrapbook Memories Photo Album with Pocket to Record Childhood Milestones First & Last Day Growth Moments**ALKB**$24.09**5 rev2mo ago](https://www.amazon.com/dp/B0GYD75Y8L) [**Fullhawl School Memory Book Hardcover Scrapbook Album First and Last Day of School Photo Album from Preschool to 12th Grade with 15 Pockets for Storage Portfolio Photo Pictures Graduation Gift(Dot)**Fullhawl**$18.79**13 rev5mo ago](https://www.amazon.com/dp/B0GMQ6FRHJ) [**Fullhawl School Memory Book Hardcover Scrapbook Album First and Last Day of School Photo Album from Preschool to 12th Grade with 15 Pockets for Storage Portfolio Photo Pictures Graduation Gift(Stripe)**Fullhawl**$18.89**13 rev5mo ago](https://www.amazon.com/dp/B0GMQF2DXG) [**Gersoniel School Memory Book Scrapbook Album Keepsake Photo Album from Preschool to 12th Grade for Students Graduation Gifts(Blackboard)**Gersoniel**$21.60**6 rev5mo ago](https://www.amazon.com/dp/B0GLWN79FM) [**Scrapbooking Albums for Kids School Years Memory Book Preschool to 12th Grade 17 Pocket Pages for Photos & Artwork Includes Birthday/Christmas/Halloween Pages Index Tabs & Ruler Gift-Ready Box**VYRANA**$27.99**13 rev5mo ago](https://www.amazon.com/dp/B0GHQ9WPSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PraxiKidy School Memory Book Photo Album for Kids 13.5x9.2 Scrapbook 15 Keepsake Pockets from Preschool to 12th Grade Storage Portfolio Childhood School Years Days Binder Picture Back to School**PraxiKidy**$28.04**4.8★**▲ 253%**](https://www.amazon.com/dp/B0GG9YVH4W) [**ALKB School Memory Book - Preschool to 12th Grade School Year Keepsake Scrapbook Memories Photo Album with Pocket to Record Childhood Milestones First & Last Day Growth Moments**ALKB**$24.09**4.4★**▲ 252%**](https://www.amazon.com/dp/B0GYD75Y8L) [**Fullhawl School Memory Book Hardcover Scrapbook Album First and Last Day of School Photo Album from Preschool to 12th Grade with 15 Pockets for Storage Portfolio Photo Pictures Graduation Gift(Stripe)**Fullhawl**$18.89**5.0★**▲ 251%**](https://www.amazon.com/dp/B0GMQF2DXG) [**Fullhawl School Memory Book Hardcover Scrapbook Album First and Last Day of School Photo Album from Preschool to 12th Grade with 15 Pockets for Storage Portfolio Photo Pictures Graduation Gift(Dot)**Fullhawl**$18.79**5.0★**▲ 250%**](https://www.amazon.com/dp/B0GMQ6FRHJ) [**Laffunz School Memory Book Scrapbook Photo Album for Kids Childhood School Years Scrap Books Kit for Storage Keepsakes Picture Portfolio First and Last Day from Preschool Through 12th Grade**Laffunz**$20.68**4.5★**▲ 250%**](https://www.amazon.com/dp/B0GGB5WY1P)
**~~View all trending →~~**
## **What buyers say about school memory book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The quality is solid”*
**Fun/Entertainment Experience**11%
*“they are so fun”*
**Design-Overall**10%
*“I love the thoughtful design elements”*
**Color**9%
*“The colors are vibrant”*
**Durability**7%
*“it seems durable”*
**Storage Capacity**7%
*“the size is perfect for storing”*
**Ease Of Use**7%
*“easy to answer”*
**Gifting Purpose**6%
*“Good gift memories”*
**Strength**5%
*“The construction is sturdy”*
**Value For Money**4%
*“Definitely worth the purchase”*
### **What buyers complain about **
**Size-Overall**14%
*“This memory book is much larger than I expected”*
**Color**8%
*“Very cheap and colors aren't good”*
**Quality-Overall**7%
*“I wish it was a little higher quality”*
**Thickness**7%
*“The pages are a thick”*
**Durability**4%
*“Wish it held a little more then it does”*
**Advertised Vs Actual Product**4%
*“Neither of us had looked at the picture showing the dimensions of the book”*
**Ease Of Use**4%
*“Cons are that you have to stay consistent with filling it out or its easy to fall behind”*
**Instructions/User Manual/Troubleshooting**1%
*“thinking it was less guided”*
**Noise Level**1%
*“the design looked kind of loud”*
**Strength**1%
*“a little on the flimsy side compared to other memory books Ive seen”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**14%
**Value For Money**10%
**Storage Capacity**3%
**Quality-Overall**3%
**Instructions/User Manual/Troubleshooting**2%
**Color**2%
**Display Colors**2%
**Design-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is school memory book profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 28 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +139.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the school memory book niche?**
- 17 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in school memory book?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.3%.
- **When does demand for school memory book peak?**
- Demand peaks in May–Aug; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the school memory book niche?**
- Listings span $17.80–$62.78; the average listing price is $30.04 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.
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