---
title: "Sashiko Needles — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sashiko-needles"
last_updated: "2026-08-09T11:43:19.886Z"
locale: en
meta:
description: "Niche score 38/100 · $72K/yr market · 59K searches/yr · $8.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $72K/yr market · 59K searches/yr · $8.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sashiko Needles — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **sashiko needles**
**Skip it**
Prices mostly outside the sweet spot ($4.99–$14.00) — this niche doesn't clear our bar today.
Market size 18Growth 20Conversion 97Competition 14Returns 97Price range 0Avg price 22Brand share 32Review moat 60Quality gap 30
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,080.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 59K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$4.99–$14.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sashiko needles is a $72K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sashiko needles market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**10%**
- JimysCo45% - Sewline20% - Clover8% - Emma Creations7% - Shibori Dragon5% - Asrnten4% - Open — no brand owns it (4 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — -9.2% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sashiko-needles/trend)
## **Top sashiko needles search terms**
- **sashiko needles**49K/yr-9.3%10.8% conv. - **sashiko needle**5K/yr-4.3%10.9% conv. - **sashiko needles for hand sewing**4K/yr-15.2%12.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sashiko-needles/search-terms)
## **Top sashiko needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$32K60%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sashiko Needles - by Lecien Japan**JimysCo**$6.18**4.7★1,044 rev](https://www.amazon.com/dp/B08BXHB6K7) [2**Tulip Long Sashiko Needles Assorted Tube of 6**Sewline**$11.00**4.8★1,144 rev](https://www.amazon.com/dp/B00OY1BV9K) [3**Olympus Sashiko Needles-2/Pkg**Emma Creations**$4.99**4.7★152 rev](https://www.amazon.com/dp/B002PI4ZIS) [4**Clover Sashico Needles 134 Model:Q2007**Clover**$6.24**4.8★1,365 rev](https://www.amazon.com/dp/B001HZWGGS) [5**Sashiko Notions - Hidamari Sashiko Needles with Needle Threader**Shibori Dragon**$6.21**4.6★126 rev](https://www.amazon.com/dp/B07WQYJKQP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jnenery 35Pcs Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers**JNENERY**$5.60**2,578 rev1y ago](https://www.amazon.com/dp/B0F2T9HY2Q) [**FREEBLOSS 50 Pcs Sashiko Needles Sashiko Hand Sewing Needles Embroidery Needles Embroidery Hand Sewing Needles Quilting Needles with Plastic Needle Case**FREEBLOSS**$9.64**13 rev1y ago](https://www.amazon.com/dp/B0DMJW6HDL) [**2 Set- Hidamari Sashiko Needles - by Lecien Japan**Asrnten**$9.91**80 rev4y ago](https://www.amazon.com/dp/B0B64G2ZYN) [**50 Pack Premium Large Eye Needles for Hand Sewing with Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle**JollMono**$8.15**4,716 rev5y ago](https://www.amazon.com/dp/B097LQ1JY5) [**Sashiko Needles - by Lecien Japan**JimysCo**$6.18**1,044 rev6y ago](https://www.amazon.com/dp/B08BXHB6K7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tulip Sashiko Needles | Big Eye Straight Thin Size**TULIP**$14.00**4.3★**▲ 11%**](https://www.amazon.com/dp/B074JD7N64) [**Olympus Sashiko Needles-2/Pkg**Emma Creations**$4.99**4.7★**▲ 11%**](https://www.amazon.com/dp/B002PI4ZIS) [**50 Pack Premium Large Eye Needles for Hand Sewing with Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle**JollMono**$8.15**4.6★**▲ 11%**](https://www.amazon.com/dp/B097LQ1JY5) [**Sashiko Needles - by Lecien Japan**JimysCo**$6.18**4.7★**— 6%**](https://www.amazon.com/dp/B08BXHB6K7) [**Tulip Long Sashiko Needles Assorted Tube of 6**Sewline**$11.00**4.8★**— 6%**](https://www.amazon.com/dp/B00OY1BV9K)
**~~View all trending →~~**
## **What buyers say about sashiko needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality”*
**Ease Of Use**12%
*“Easy to use”*
**Stitch/Finish/Polish**12%
*“Really happy with this sewing needle set”*
**Value For Money**10%
*“Good Value”*
**Strength**8%
*“These are sturdy”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**5%
*“The size of them was good”*
**Storage Capacity**4%
*“Handy storage tin”*
**Durability**2%
*“Durable”*
**Gifting Purpose**2%
*“This will be a gift”*
### **What buyers complain about **
**Thickness**26%
*“I needed to get through thick material”*
**Size-Overall**20%
*“Too large”*
**Durability**11%
*“Bent on first use”*
**Quality-Overall**10%
*“the quality of needles wasn't great”*
**Functionality-Overall**5%
*“None worked”*
**Advertised Vs Actual Product**4%
*“I was fooled by the advertising pitch”*
**Stitch/Finish/Polish**3%
*“Needle broke on first stitch”*
**Rusts/Corrodes**3%
*“Like they were rusted”*
**Strength**3%
*“No, they aren't strong and sturdy”*
**Ease Of Use**1%
*“did not go through easily”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**10%
**Thickness**9%
**Value For Money**6%
**Stitch/Finish/Polish**5%
**Material Quality**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Thin**2%
## **Common questions**
- **Is sashiko needles profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 11 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the sashiko needles niche?**
- 10 brands and 68 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sashiko needles?**
- Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 0.6%.
- **What does it cost to enter the sashiko needles niche?**
- Listings span $4.99–$14.00; the average listing price is $8.04 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.
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