---
title: "Sashiko Kit — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/sashiko-kit"
last_updated: "2026-08-09T09:52:17.243Z"
locale: en
meta:
description: "Niche score 51/100 · $140K/yr market · 168K searches/yr · $13.20 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $140K/yr market · 168K searches/yr · $13.20 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sashiko Kit — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **sashiko kit**
**Worth a look**
Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 31Growth 27Conversion 69Competition 72Returns 96Price range 48Avg price 60Brand share 40Review moat 75Quality gap 19
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****502.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.20**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.04–$24.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$140K**
$140K/yr · 168K searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sashiko kit is a $140K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sashiko kit market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$132K–$165K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**15%**
- Daruma38% - olympus21% - Yokota12% - JimysCo6% - TASOMUTY4% - FREEBLOSS4% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/sashiko-kit/trend)
## **Top sashiko kit search terms**
- **sashiko thread**152K/yr-0.1%5.1% conv. - **olympus sashiko thread**13K/yr+21.2%4.3% conv. - **sashiko thread and needles**3K/yr+3.4%4.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/sashiko-kit/search-terms)
## **Top sashiko kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olympus Sashiko Thread 20m(21.8yds) 4skeins Color Bundles 100% Cotton (#01 #10 #18 #52)**olympus**$8.60**4.8★230 rev](https://www.amazon.com/dp/B0C3XK38MK) [2**Variegated Sashiko Thread - Paper Balloon by Daruma**Daruma**$6.04**4.8★1,309 rev](https://www.amazon.com/dp/B08VXDTK2K) [3**Sashiko thread 40m col.1 5x1**Yokota**$9.19**4.7★593 rev](https://www.amazon.com/dp/B00KOOJ08A) [4**Sashiko Needles - by Lecien Japan**JimysCo**$6.18**4.7★1,063 rev](https://www.amazon.com/dp/B08BXHB6K7) [5**DARUMA Sashiko Thread 100% Cotton Card Type (32.8 yd) x 5 Colors with English Manual Sewing & Embroidery Value Set with Gift Package(Thick Amaoto)**Daruma**$15.56**4.9★688 rev](https://www.amazon.com/dp/B0B3SQ7S3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**32 Skeins Sashiko Thread 18Pcs sashiko Needles 100% Cotton 16 Colors Each Bundle Measuring 8 Meters/8.75 Yards Suitable for Sewing and Embroidery.**TASOMUTY**$15.50**23 rev8mo ago](https://www.amazon.com/dp/B0GBV31CGC) [**FREEBLOSS 4Pcs Sashiko Thread 110 Yards*4 Colors Natural Dyeing Cotton Embroidery Thread Japanese Quilting & Embroidery Sashiko Kit Supplies**FREEBLOSS**$16.72**89 rev1y ago](https://www.amazon.com/dp/B0F13SJMHM) [**Zeyune 12 Pcs Blue Sashiko Thread Kit with Sashiko Needles 100% Cotton Each 20m/ 21.9yds Japanese Embroidery Thread for Visible Mending Hand Quilting Boro Stitching Denim Repair**Zeyune**$17.16**38 rev1y ago](https://www.amazon.com/dp/B0DSPQXDL4) [**Olympus Sashiko Thread 20m(21.8yds) Bundles 100% Cotton (White and Blue 9Colors) OS-20M**olympus**$15.89**72 rev2y ago](https://www.amazon.com/dp/B0D59PXJTK) [**DARUMA Sashiko Thread Card Rolls Set of 3 (32.8 Yards x3) - Sewing & Embroidery Includes Instruction Manual and Gift Packaging (Thick Ecru)**Daruma**$11.75**106 rev2y ago](https://www.amazon.com/dp/B0D56XWHFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**32 Skeins Sashiko Thread 18Pcs sashiko Needles 100% Cotton 16 Colors Each Bundle Measuring 8 Meters/8.75 Yards Suitable for Sewing and Embroidery.**TASOMUTY**$15.50**4.8★**▲ 173%**](https://www.amazon.com/dp/B0GBV31CGC) [**Sashiko Thread Thinner Weight 40m Col. 219 -Black- Japanese Embroidery & Quilting by Yokota**Daruma**$6.71**4.8★**▲ 147%**](https://www.amazon.com/dp/B07PQLNGSH) [**Sashiko Thread Thinner Weight 40m Col. 213 -Red- Japanese Embroidery & Quilting by Yokota**Daruma**$6.39**4.8★**▲ 74%**](https://www.amazon.com/dp/B07PSTDX86) [**DARUMA Sashiko Thread 100% Cotton Card Type (32.8 yd) x 5 Colors with English Manual Sewing & Embroidery Value Set with Gift Package(Thick Yukidoke)**Daruma**$15.61**4.9★**▲ 63%**](https://www.amazon.com/dp/B0B3TDK5WT) [**Sashiko Thread Large Skein 111yds**Olympus**$7.89**4.5★**▲ 54%**](https://www.amazon.com/dp/B00X6SQ0Z2)
**~~View all trending →~~**
## **What buyers say about sashiko kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Great variety of colors”*
**Quality-Overall**23%
*“Great variety”*
**Value For Money**7%
*“Good price”*
**Ease Of Use**6%
*“Very easy to use”*
**Stitch/Finish/Polish**5%
*“Looks good I havent stitched yet”*
**Advertised Vs Actual Product**3%
*“As described”*
**Soft Feel**3%
*“Pink pack threads are shiny and soft”*
**Material Quality**2%
*“How nice to work with authentic materials”*
**Embellishment/Embroidery Quality**2%
*“great for embroidery that Im doing on clothes”*
**Strength**2%
*“Solid set”*
### **What buyers complain about **
**Color**13%
*“not one was gray”*
**Quality-Overall**10%
*“Very Poor Quality”*
**Advertised Vs Actual Product**9%
*“misleading picture”*
**Thickness**7%
*“too thin to separate threads”*
**Instructions/User Manual/Troubleshooting**6%
*“Some instructions would have been nice”*
**Rusts/Corrodes**5%
*“Be aware, the rust colored thread is NOT colorfast”*
**Durability**5%
*“However, I took the comments regarding the durability to heart, and ended up breaking the needle”*
**Rope/Wire Tangling**5%
*“These threads are circular wound and tied”*
**Value For Money**4%
*“Might be expensive”*
**Size-Overall**3%
*“small”*
### **Top return reasons **
**Color**33%
**Value For Money**12%
**Advertised Vs Actual Product**9%
**Display Colors**8%
**Quality-Overall**8%
**Size-Overall**8%
**Thin**5%
**Material Quality**4%
**Functionality-Overall**3%
**Thickness**3%
## **Common questions**
- **Is sashiko kit profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sashiko kit niche?**
- 16 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in sashiko kit?**
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for sashiko kit peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sashiko kit niche?**
- Listings span $5.04–$24.20; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.
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