---
title: "Saint Seiya — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/saint-seiya"
last_updated: "2026-08-06T08:46:21.140Z"
locale: en
meta:
description: "Niche score 44/100 · $211K/yr market · 491K searches/yr · $119.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $211K/yr market · 491K searches/yr · $119.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Saint Seiya — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **saint seiya**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 17Conversion 5Competition 77Returns 88Price range 19Avg price 68Brand share 0Review moat 97Quality gap 57
**Review moat**
**Incredible****65.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Good****$119.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$211K**
$211K/yr · 491K searches
**Price range**
**Bad****$19.54–$439.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, saint seiya is a $211K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **saint seiya market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$150K–$179K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#8,013**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **21%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 85%
**Open market**
**0%**
- BLOKEES70% - TAMASHII NATIONS25% - BANDAI2% - ANIME HEROES2% - BANDAI SPIRITS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/saint-seiya/trend)
## **Top saint seiya search terms**
- **saint seiya**135K/yr-15.5%0.1% conv. - **caballeros del zodiaco figuras**61K/yr-29.9%0.2% conv. - **blokees saint seiya**35K/yr+18.4%1.6% conv. - **caballeros del zodiaco**58K/yr-22.6%0.0% conv. - **saint seiya myth cloth ex**44K/yr-12.3%0.1% conv. - **saint seiya figure**41K/yr-14.2%0.3% conv. - **myth cloth ex**28K/yr+1.9%0.0% conv. - **saint seiya blokees**11K/yr+39.0%1.5% conv. - **los caballeros del zodiaco**13K/yr-34.1%0.1% conv. - **saint seiya myth cloth**16K/yr-26.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/saint-seiya/search-terms)
## **Top saint seiya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blokees Saint Seiya Champion DC Sagittarius Aiolos Collectible Figure Model Kit**BLOKEES**$32.05**4.7★80 rev](https://www.amazon.com/dp/B0FPXTK344) [2**BLOKEES Saint Seiya ChampionClass-Aries Mu**BLOKEES**$21.16**4.6★142 rev](https://www.amazon.com/dp/B0F5XBSM9B) [3**BLOKEES Saint Seiya Galaxy Version 01 The Legacy of Sagittarius**BLOKEES**$74.30**3.5★62 rev](https://www.amazon.com/dp/B0F9L64TDN) [4**TAMASHII NATIONS - Saint Seiya - Andromeda Shun (God Cloth) Saint Cloth Myth EX Action Figure**TAMASHII NATIONS**$251.86**4.9★24 rev](https://www.amazon.com/dp/B0FFSJC62Y) [5**Blokees - Saint Seiya Champion Class 09 Dragon Shiryu Model Kit**BLOKEES**$30.75**5.0★14 rev](https://www.amazon.com/dp/B0G2ZX58W7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLOKEES Saint Seiya Champion Class Pegasus Seiya EX CC04-EX Articulated Joints Assembly Required 14+ Saint Seiya CC04-EX Pegasus Seiya EX**BLOKEES**$33.48**2 rev3mo ago](https://www.amazon.com/dp/B0GTC4L8Z9) [**BLOKEES Saint Seiya Galaxy Version GV03 Gold Zodiac 9 Model Kit Myster Boxes Assembly Required 10+**BLOKEES**$88.50**4 rev4mo ago](https://www.amazon.com/dp/B0GSH35BCW) [**Blokees - Saint Seiya Champion Class 09 Dragon Shiryu Model Kit**BLOKEES**$30.75**14 rev6mo ago](https://www.amazon.com/dp/B0G2ZX58W7) [**Blokees - Saint Seiya Champion Class 10 Capricorn Shura Model Kit**BLOKEES**$37.09**10 rev6mo ago](https://www.amazon.com/dp/B0G319F2W2) [**Blokees - Saint Seiya Champion Class 11 Cancer Deathmask Action Figure Model Kit**BLOKEES**$36.85**9 rev6mo ago](https://www.amazon.com/dp/B0G31HG1FM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saint Seiya Saint Cloth Myth Ex Action Figure Leo Ikki Inheritor of The Gold Myth 17 cm**BANDAI**$216.60**5.0★**▲ 269%**](https://www.amazon.com/dp/B0G14JJW3F) [**BLOKEES Saint Seiya Galaxy Version GV03 Gold Zodiac 9 Model Kit Myster Boxes Assembly Required 10+**BLOKEES**$88.50**3.7★**▲ 265%**](https://www.amazon.com/dp/B0GSH35BCW) [**Blokees - Saint Seiya Champion Class 09 Dragon Shiryu Model Kit**BLOKEES**$30.75**5.0★**▲ 257%**](https://www.amazon.com/dp/B0G2ZX58W7) [**BLOKEES Saint Seiya Champion Class Pegasus Seiya EX CC04-EX Articulated Joints Assembly Required 14+ Saint Seiya CC04-EX Pegasus Seiya EX**BLOKEES**$33.48**5.0★**▲ 256%**](https://www.amazon.com/dp/B0GTC4L8Z9) [**Blokees - Saint Seiya Champion Class 11 Cancer Deathmask Action Figure Model Kit**BLOKEES**$36.85**3.8★**▲ 233%**](https://www.amazon.com/dp/B0G31HG1FM)
**~~View all trending →~~**
## **What buyers say about saint seiya**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**49%
*“Great build, good quality joints looks great for a very reasonable price”*
**Value For Money**9%
*“Nice kit for the price”*
**Gifting Purpose**5%
*“The best gift so far”*
**Assembly/Installation**5%
*“easy to assemble”*
**Stitch/Finish/Polish**5%
*“Buen acabado”*
**Fun/Entertainment Experience**5%
*“very fun to build”*
**Design-Overall**5%
*“It's well crafted and very detailed”*
**Correct Contents**5%
*“Got all 9 boxes”*
**Collectibles**5%
*“a great addition to my collection”*
**Size-Overall**4%
*“All pieces fit perfect”*
### **What buyers complain about **
**Assembly/Installation**50%
*“it had like a lot of discernment between parts that I was not able to assemble”*
**Color**25%
*“the color is a little more orange than the original release”*
**Size-Overall**13%
*“Figure parts not fitting”*
### **Top return reasons **
**Value For Money**28%
**Defective Material/Parts**27%
**Assembly/Installation**14%
**Advertised Vs Actual Product**13%
**Product Condition**11%
**Size-Overall**3%
**Material Quality**3%
**Quality-Overall**2%
## **Common questions**
- **Is saint seiya profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 34 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the saint seiya niche?**
- 5 brands and 93 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in saint seiya?**
- Top complaints mined from reviews: Assembly/Installation, Color, Size-Overall. The return rate is 1.3%.
- **When does demand for saint seiya peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the saint seiya niche?**
- Listings span $19.54–$439.53; the average listing price is $119.63 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.
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