---
title: "Safety Pins — $2.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/safety-pins"
last_updated: "2026-08-09T10:56:44.040Z"
locale: en
meta:
description: "Niche score 51/100 · $2.7M/yr market · 2.4M searches/yr. Prices mostly outside the sweet spot ($3.89–$9.80) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $2.7M/yr market · 2.4M searches/yr. Prices mostly outside the sweet spot ($3.89–$9.80) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Safety Pins — $2.7M/yr Amazon US Niche (2026) - Flapen"
---
# **safety pins**
**Worth a look**
Shows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($3.89–$9.80) keeps it on the watch list.
Market size 96Growth 39Conversion 99Competition 11Returns 96Price range 0Avg price 17Brand share 23Review moat 23Quality gap 52
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 2.4M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****7,684.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$5.97**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$3.89–$9.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, safety pins is a $2.7M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safety pins market data**
- **Units sold / yr**
- **400K–500K**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$2.4M–$3.0M**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**12**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**2%**
- XKDOUS28% - Huhuhero23% - Luxurecourt19% - Wenrook13% - Mr. Pen8% - OIAOIW7% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
80K60KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/safety-pins/trend)
## **Top safety pins search terms**
- **safety pins**1.8M/yr+14.3%16.4% conv. - **safety pins for clothes**309K/yr+1.9%14.4% conv. - **safety pin**103K/yr+6.2%10.5% conv. - **safety pins assorted sizes**84K/yr+7.3%18.1% conv. - **salty pin**32K/yr+1.4%10.6% conv. - **saftey pins**28K/yr-12.1%15.4% conv. - **seguros para ropa**23K/yr+4.2%5.1% conv. - **safty pins**19K/yr+8.5%11.5% conv. - **assorted safety pins**15K/yr+17.0%13.9% conv. - **safety pens**10K/yr+2.1%7.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/safety-pins/search-terms)
## **Top safety pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$273K20%$547K30%$820K40%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies**XKDOUS**$3.98**4.5★3,765 rev](https://www.amazon.com/dp/B0CH4TP92N) [2**250 Pack Safety Pins by Luxurecourt 4 Assorted Sizes of Durable Silver Small and Large Safety Pins Bulk Rust-Resistant Nickel Plated Steel Sharp Edge Pins for Clothes Sewing Arts & Craft**Luxurecourt**$6.28**4.3★5,642 rev](https://www.amazon.com/dp/B0992HY6KY) [3**Huhuhero 160Pcs Safety Pins Large & Small Safety Pins for Clothes Sewing Craft 5 Assorted Sizes Sharp Edge Pins Bulk Art and Craft Supplies (Sliver)**Huhuhero**$3.89**4.4★10,641 rev](https://www.amazon.com/dp/B0D6R7FSBF) [4**Wenrook 300 Pack Safety Pins Assorted 4 Different Sizes Strong Nickel Plated Steel Safety Pins for Clothes Crafts Pinning and More**Wenrook**$5.59**4.5★9,712 rev](https://www.amazon.com/dp/B08GM954K3) [5**Mr. Pen- Safety Pins 300 Pack Small & Large Sizes Nickel Plated Steel**Mr. Pen**$4.97**4.6★18,994 rev](https://www.amazon.com/dp/B0892SWQB5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**350 Pack Safety Pins for Clothes 5 Assorted Sizes of Strong Heavy Duty Safety Pin Bulk for Clothing**OIAOIW**$6.99**445 rev1y ago](https://www.amazon.com/dp/B0F93TJKL1) [**Huhuhero 160Pcs Safety Pins Large & Small Safety Pins for Clothes Sewing Craft 5 Assorted Sizes Sharp Edge Pins Bulk Art and Craft Supplies (Sliver)**Huhuhero**$3.89**10,641 rev1y ago](https://www.amazon.com/dp/B0D6R7FSBF) [**XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies**XKDOUS**$3.98**3,765 rev2y ago](https://www.amazon.com/dp/B0CH4TP92N) [**Huhuhero 340 Pack Safety Pins Assorted Small & Large Heavy Duty Safety Pins for Clothes Costume Sewing 5 Different Sizes Nickel Plated Steel Pin Bulk Crafts Art Supplies Silver**Huhuhero**$6.26**10,641 rev4y ago](https://www.amazon.com/dp/B098HXCJNQ) [**250 Pack Safety Pins by Luxurecourt 4 Assorted Sizes of Durable Silver Small and Large Safety Pins Bulk Rust-Resistant Nickel Plated Steel Sharp Edge Pins for Clothes Sewing Arts & Craft**Luxurecourt**$6.28**5,642 rev4y ago](https://www.amazon.com/dp/B0992HY6KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**350 Pack Safety Pins for Clothes 5 Assorted Sizes of Strong Heavy Duty Safety Pin Bulk for Clothing**OIAOIW**$6.99**4.4★**▲ 86%**](https://www.amazon.com/dp/B0F93TJKL1) [**Mr. Pen- Safety Pins 300 Pack Small & Large Sizes Nickel Plated Steel**Mr. Pen**$4.97**4.6★**▲ 24%**](https://www.amazon.com/dp/B0892SWQB5) [**XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies**XKDOUS**$3.98**4.5★**▲ 14%**](https://www.amazon.com/dp/B0CH4TP92N) [**250 Pack Safety Pins by Luxurecourt 4 Assorted Sizes of Durable Silver Small and Large Safety Pins Bulk Rust-Resistant Nickel Plated Steel Sharp Edge Pins for Clothes Sewing Arts & Craft**Luxurecourt**$6.28**4.3★**— 9%**](https://www.amazon.com/dp/B0992HY6KY) [**Wenrook 300 Pack Safety Pins Assorted 4 Different Sizes Strong Nickel Plated Steel Safety Pins for Clothes Crafts Pinning and More**Wenrook**$5.59**4.5★**— 3%**](https://www.amazon.com/dp/B08GM954K3)
**~~View all trending →~~**
## **What buyers say about safety pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent Product”*
**Size-Overall**18%
*“Very good assortment of sizes as well”*
**Advertised Vs Actual Product**14%
*“As described”*
**Value For Money**8%
*“value for money”*
**Ease Of Use**6%
*“Very easy to use”*
**Security**4%
*“Very safe Safety Pins”*
**Locking Mechanism**4%
*“Easy to unlock and lock”*
**Safety Standards**4%
*“So far they have been safe”*
**Strength**3%
*“Very sturdy”*
**Weight Light**2%
*“Very light duty safety pins”*
### **What buyers complain about **
**Strength**37%
*“Not Sturdy”*
**Quality-Overall**19%
*“Bad Quality”*
**Thickness**7%
*“Most are made with thin material”*
**Weight Heavy**5%
*“Heavy-duty, they absolutely are not”*
**Material Quality**4%
*“Not for thick material”*
**Durability**3%
*“wont last”*
**Size-Overall**3%
*“Very small”*
**Ease Of Use**3%
*“hard to push through”*
**Thin**2%
*“To thin and bend easily”*
**Value For Money**2%
*“Cheap”*
### **Top return reasons **
**Size-Overall**32%
**Strength**18%
**Value For Money**11%
**Quality-Overall**8%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Safety Standards**3%
**Mechanism Issues**3%
**Thin**3%
**Functionality-Overall**3%
## **Common questions**
- **Is safety pins profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 8 tracked products. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the safety pins niche?**
- 7 brands and 12 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in safety pins?**
- Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.8%.
- **When does demand for safety pins peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the safety pins niche?**
- Listings span $3.89–$9.80; the average listing price is $5.97 (sweet spot $15–$100). The average incumbent carries 7,684 reviews — the moat a new listing must climb.
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