---
title: "Safety Eyes — $740K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/safety-eyes"
last_updated: "2026-08-09T12:00:18.650Z"
locale: en
meta:
description: "Niche score 34/100 · $740K/yr market · 1.7M searches/yr · $7.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $740K/yr market · 1.7M searches/yr · $7.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Safety Eyes — $740K/yr Amazon US Niche (2026) - Flapen"
---
# **safety eyes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 15Conversion 69Competition 0Returns 96Price range 0Avg price 20Brand share 0Review moat 29Quality gap 22
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$740K**
$740K/yr · 1.7M searches
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,572.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.06**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.16–$10.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, safety eyes is a $740K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safety eyes market data**
- **Units sold / yr**
- **100K–125K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$706K–$883K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- XKDOUS79% - Yexixsr9% - fulasiteu7% - Cumkluu5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
40K30KPrime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/safety-eyes/trend)
## **Top safety eyes search terms**
- **safety eyes**391K/yr-14.7%3.2% conv. - **safety eyes for crocheting**311K/yr-31.2%4.2% conv. - **crochet eyes**139K/yr-18.5%4.3% conv. - **safety eyes for amigurumi**124K/yr-18.3%2.8% conv. - **eyes for crochet animals**115K/yr-21.4%3.5% conv. - **amigurumi eyes**100K/yr-19.5%2.9% conv. - **doll eyes**59K/yr-10.8%1.0% conv. - **crochet eyes amigurumi**48K/yr-14.8%4.3% conv. - **craft eyes**54K/yr-15.3%1.3% conv. - **eyes for crafts**53K/yr-24.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/safety-eyes/search-terms)
## **Top safety eyes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$148K40%$296K60%$444K80%$592K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**4.6★9,372 rev](https://www.amazon.com/dp/B08S7HR1BG) [3**Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)**fulasiteu**$10.24**4.6★1,196 rev](https://www.amazon.com/dp/B0CY3VXZP2) [4**350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions**Cumkluu**$5.68**4.7★1,998 rev](https://www.amazon.com/dp/B09WK6BY7N)
### **Newest**
by launch date
[**Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)**fulasiteu**$10.24**1,196 rev2y ago](https://www.amazon.com/dp/B0CY3VXZP2) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [**350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions**Cumkluu**$5.68**1,998 rev4y ago](https://www.amazon.com/dp/B09WK6BY7N) [**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**9,372 rev5y ago](https://www.amazon.com/dp/B08S7HR1BG)
### **Trending**
90-day click momentum
[**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 35%**](https://www.amazon.com/dp/B0CRYZTN3K) [**Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)**fulasiteu**$10.24**4.6★**▼ 36%**](https://www.amazon.com/dp/B0CY3VXZP2) [**350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions**Cumkluu**$5.68**4.7★**▼ 50%**](https://www.amazon.com/dp/B09WK6BY7N) [**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**4.6★**▼ 58%**](https://www.amazon.com/dp/B08S7HR1BG)
## **What buyers say about safety eyes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Nice assortment of sizes”*
**Value For Money**16%
*“Great Value”*
**Advertised Vs Actual Product**14%
*“Exactly what I wanted”*
**Quality-Overall**13%
*“Solid product”*
**Ease Of Use**8%
*“Easy to use”*
**Durability**4%
*“They hold good and don't break”*
**Design-Overall**3%
*“i was able to add adorable eyes to my projects”*
**Material Quality**3%
*“the material is sturdy”*
**Assembly/Installation**3%
*“Super easy to assemble”*
**Fun/Entertainment Experience**2%
*“Fun to crochet with”*
### **What buyers complain about **
**Size-Overall**42%
*“Too small”*
**Ease Of Use**7%
*“When you open the lid you cant close it again”*
**Quality-Overall**6%
*“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”*
**Functionality-Overall**6%
*“Don't work”*
**Instructions/User Manual/Troubleshooting**4%
*“As first time user didnt have any idea how to use them”*
**Value For Money**3%
*“a wate of money”*
**Grip**3%
*“I am afraid to use these due to the backs sliding off”*
**Durability**2%
*“ALL THEY DO IS FALL APART after I've already sewn the whole thing up”*
**Assembly/Installation**2%
*“This is going to take me a couple hours to sort out”*
**Stitch/Finish/Polish**1%
*“ALL THEY DO IS FALL APART after I've already sewn the whole thing up”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Safety Standards**5%
**Quality-Overall**5%
**Value For Money**4%
**Functionality-Overall**4%
**Scratch Resistance**2%
**Material Quality**2%
**Color**1%
## **Common questions**
- **Is safety eyes profitable to sell on Amazon United States?**
- The niche generates $740K/yr across 4 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the safety eyes niche?**
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in safety eyes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.8%.
- **When does demand for safety eyes peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the safety eyes niche?**
- Listings span $5.16–$10.24; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 3,573 reviews — the moat a new listing must climb.
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