---
title: "Rusty Bells — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rusty-bells"
last_updated: "2026-08-09T10:40:25.891Z"
locale: en
meta:
  description: "Niche score 48/100 · $25K/yr market · 38K searches/yr · $12.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $25K/yr market · 38K searches/yr · $12.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Rusty Bells — $25K/yr Amazon US Niche (2026) - Flapen"
---

# **rusty bells**

**Skip it**

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 58Conversion 59Competition 53Returns 42Price range 21Avg price 57Brand share 69Review moat 83Quality gap 58

**Review moat**

**Great****345.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+32.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.81**

avg listing price — sweet spot $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****$5.85–$17.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$25K**

$25K/yr · 38K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

According to Flapen's Amazon United States niche tracking, rusty bells is a $25K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **rusty bells market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–3K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$26K–$32K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**5.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#227**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**75%**</dd>

<dt>**Out of stock**</dt><dd>**7.5%**</dd>

<dt>**Avg brand age**</dt><dd>**43 months**</dd>

<dt>**Avg seller age**</dt><dd>**237 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**64%**

Top 20: 99%

**Top-5 click share**

**53%**

Top 20: 92%

**Open market**

**32%**

- LIGHOON22% - vibnumom18% - Tahonuss9% - MCPINKY8% - Augshy7% - Zhanmai5%

## **Demand**

Weekly Amazon search volume, last 34 weeks — +32.5% search growth over the last 90 days.

3K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rusty-bells/trend)

## **Top rusty bells search terms**

- **rusty bells for crafts**19K/yr+10.5%7.1% conv. - **rusty bells**11K/yr+48.9%6.2% conv. - **rustic bells for crafts**8K/yr+64.1%4.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rusty-bells/search-terms)

## **Top rusty bells products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9838%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rusty Metal Jingle Bells Kit Supplies Includes 75 Mixed Size Vintage Rusty Bells 20 Rustic Metal Star and Jute Rope Ribbon for Primitive Crafts Christmas Wreath Holiday Home Decoration (Pack of 95)](https://m.media-amazon.com/images/I/51i+5m1bmkL.jpg)**Rusty Metal Jingle Bells Kit Supplies Includes 75 Mixed Size Vintage Rusty Bells 20 Rustic Metal Star and Jute Rope Ribbon for Primitive Crafts Christmas Wreath Holiday Home Decoration (Pack of 95)**vibnumom**$14.05**4.6★193 rev](https://www.amazon.com/dp/B0BKG4RB9Z) [2![50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/61S99i6BHIL.jpg)**50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$6.94**3.7★12 rev](https://www.amazon.com/dp/B0GC64XG63) [3![75pcs Rusty Jingle Bells Kit Includes Retro Rusty Bells Rustic Metal Star Safety Pins and Jute Rope Country Primitive Craft Vintage Bells for Christmas Home Ornaments Decor](https://m.media-amazon.com/images/I/51X01sbNgLL.jpg)**75pcs Rusty Jingle Bells Kit Includes Retro Rusty Bells Rustic Metal Star Safety Pins and Jute Rope Country Primitive Craft Vintage Bells for Christmas Home Ornaments Decor**Tahonuss**$11.40**4.3★80 rev](https://www.amazon.com/dp/B0DJ7R2YXQ) [4![MCPINKY Rusty Craft Bells 34PCS Rusted Vintage Bells 1.7Inch Small Bells Bulk with Spring Hooks for Antique House Wind Chimes Halloween Decorations](https://m.media-amazon.com/images/I/51Qasq04f-L.jpg)**MCPINKY Rusty Craft Bells 34PCS Rusted Vintage Bells 1.7Inch Small Bells Bulk with Spring Hooks for Antique House Wind Chimes Halloween Decorations**MCPINKY**$10.86**4.5★793 rev](https://www.amazon.com/dp/B0B3WJ9RRB) [5![120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/61m0TnWsItL.jpg)**120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$6.94**3.7★12 rev](https://www.amazon.com/dp/B0GC524MTM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![30 Pcs 1 Inch Metal Rusty Barn Star for Crafts with Holes + 60 Pcs 2/5 Inch Rustic Jingle Bells Vintage Antique Primitives Country Star Craft Ornaments 3D for Christmas Tree Home Decor DIY Craft](https://m.media-amazon.com/images/I/51GqR4vtciL.jpg)**30 Pcs 1 Inch Metal Rusty Barn Star for Crafts with Holes + 60 Pcs 2/5 Inch Rustic Jingle Bells Vintage Antique Primitives Country Star Craft Ornaments 3D for Christmas Tree Home Decor DIY Craft**AIJOJUMY**$5.85**6 rev6mo ago](https://www.amazon.com/dp/B0GFCR7KQL) [![50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/61S99i6BHIL.jpg)**50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$6.94**12 rev6mo ago](https://www.amazon.com/dp/B0GC64XG63) [![120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/61m0TnWsItL.jpg)**120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$6.94**12 rev6mo ago](https://www.amazon.com/dp/B0GC524MTM) [![240 PCS Rustic Christmas Jingle Bells 0.4 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/616WurIyQrL.jpg)**240 PCS Rustic Christmas Jingle Bells 0.4 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$7.85**12 rev6mo ago](https://www.amazon.com/dp/B0GC645W5D) [![Vertintong 165 Pcs Christmas Rusty Metal Jingle Bells Kit Includes 80 Mixed Size Vintage Rusty Bells 80 Rustic Metal Star with Jute Rope Ribbon for Christmas Tree Decor 3 Size 1 1.18 1.57](https://m.media-amazon.com/images/I/51l8vID9A4L.jpg)**Vertintong 165 Pcs Christmas Rusty Metal Jingle Bells Kit Includes 80 Mixed Size Vintage Rusty Bells 80 Rustic Metal Star with Jute Rope Ribbon for Christmas Tree Decor 3 Size 1 1.18 1.57**Vertintong**$16.71**13 rev8mo ago](https://www.amazon.com/dp/B0FMYCTMZS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![240 PCS Rustic Christmas Jingle Bells 0.4 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/616WurIyQrL.jpg)**240 PCS Rustic Christmas Jingle Bells 0.4 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$7.85**3.7★**▲ 656%**](https://www.amazon.com/dp/B0GC645W5D) [![50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/61S99i6BHIL.jpg)**50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$6.94**3.7★**▲ 653%**](https://www.amazon.com/dp/B0GC64XG63) [![120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies](https://m.media-amazon.com/images/I/61m0TnWsItL.jpg)**120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies**LIGHOON**$6.94**3.7★**▲ 529%**](https://www.amazon.com/dp/B0GC524MTM) [![Vivanta Gold Cow Bells 20 Small Bells Rustic Metal Hanging Bells for Crafts Vintage Jingle Bells for Crafting Christmas Bells Decorations Farmhouse Wreaths Witch Bells Holiday Garland DIY](https://m.media-amazon.com/images/I/51G7ayI1+WL.jpg)**Vivanta Gold Cow Bells 20 Small Bells Rustic Metal Hanging Bells for Crafts Vintage Jingle Bells for Crafting Christmas Bells Decorations Farmhouse Wreaths Witch Bells Holiday Garland DIY**Vivanta**$16.66**4.6★**▲ 467%**](https://www.amazon.com/dp/B0B5DSJMXQ) [![30 Pieces Craft Small Brass Bells for Crafts Mini Vintage Bells with Spring Hooks Tiny for Hanging Wind Chimes Making Dog Training Doorbell Wedding Decor 1.65 x 1.5 Inch(Rusty Color)](https://m.media-amazon.com/images/I/51LNMGgAMhL.jpg)**30 Pieces Craft Small Brass Bells for Crafts Mini Vintage Bells with Spring Hooks Tiny for Hanging Wind Chimes Making Dog Training Doorbell Wedding Decor 1.65 x 1.5 Inch(Rusty Color)**Gejoy**$11.76**4.6★**▲ 355%**](https://www.amazon.com/dp/B09C5S1WZT)

**~~View all trending →~~**

## **What buyers say about rusty bells**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Perfect size”*

**Quality-Overall**15%

*“Excellent quality”*

**Advertised Vs Actual Product**12%

*“As described”*

**Value For Money**10%

*“The value for the money is great”*

**Design-Overall**9%

*“Another fun set of accessories to add to my extensive crafting collection”*

**Rusts/Corrodes**7%

*“At least I wont have to worry about rusting”*

**Color**6%

*“Nice antique brass color”*

**Touch/Button Controls**3%

*“Just the right touch”*

**Strength**3%

*“These are beautifully very primitive and quite sturdy”*

**Wood Quality**3%

*“High-quality for my woodworking”*

### **What buyers complain about **

**Rusts/Corrodes**39%

*“Very rusty”*

**Size-Overall**16%

*“who knew 1 inch was so big”*

**Advertised Vs Actual Product**8%

*“the product description gives no clues about what it could be”*

**Value For Money**5%

*“Not worth it”*

**Quality-Overall**5%

*“I will probably look for a better quality next time”*

**Smell**5%

*“Horrendous Smell”*

**Ease Of Cleaning**3%

*“almost dirty like”*

**Hard Feel**2%

*“Not a fan of the how these feel”*

**Breathability**2%

*“A dusty mess that you probably shouldn't breathe”*

**Color Fading/Discoloration**2%

*“they shed a rust colored powered over everything”*

### **Top return reasons **

**Size-Overall**50%

**Rusts/Corrodes**30%

**Advertised Vs Actual Product**5%

**Functionality-Overall**3%

**Cleaning Modes**2%

**Ease Of Cleaning**2%

**Safety Standards**1%

**Quality-Overall**1%

**Defective Material/Parts**1%

**Design-Overall**1%

## **Common questions**

<dl>

<dt>**Is rusty bells profitable to sell on Amazon United States?**</dt><dd>The niche generates $25K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Skip it (48/100).</dd>

<dt>**How competitive is the rusty bells niche?**</dt><dd>22 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.</dd>

<dt>**What do buyers complain about in rusty bells?**</dt><dd>Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 3.7%.</dd>

<dt>**What does it cost to enter the rusty bells niche?**</dt><dd>Listings span $5.85–$17.48; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.</dd>

</dl>

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