---
title: "Roll of Paper — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/roll-of-paper"
last_updated: "2026-08-09T11:15:23.422Z"
locale: en
meta:
description: "Niche score 48/100 · $171K/yr market · 130K searches/yr · $18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $171K/yr market · 130K searches/yr · $18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roll of Paper — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **roll of paper**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 35Growth 30Conversion 75Competition 45Returns 97Price range 70Avg price 84Brand share 30Review moat 23Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.57**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.02–$35.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$171K**
$171K/yr · 130K searches
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,286.65**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, roll of paper is a $171K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roll of paper market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$149K–$186K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**10%**
- PH PERKHOMY48% - SMART&CASUAL17% - Vanhench12% - Bryco Goods6% - Donyang3% - Creative Paper Co3% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — +4.3% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/roll-of-paper/trend)
## **Top roll of paper search terms**
- **paper rolls**30K/yr+4.8%2.4% conv. - **poster paper roll**20K/yr+12.7%4.2% conv. - **large paper roll**15K/yr+14.3%6.9% conv. - **frame backing paper**13K/yr+2.4%2.3% conv. - **large roll of paper**10K/yr+19.4%5.6% conv. - **36 inch paper roll**4K/yr-1.8%3.0% conv. - **butcher paper roll for classroom**13K/yr-41.3%2.9% conv. - **sign paper**4K/yr+4.8%2.1% conv. - **large paper rolls**5K/yr-19.0%2.6% conv. - **large rolls of paper**3K/yr+12.4%3.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/roll-of-paper/search-terms)
## **Top roll of paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$17K15%$26K20%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1TYX9) [2**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★5,280 rev](https://www.amazon.com/dp/B0DH3KNDM5) [3**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★119 rev](https://www.amazon.com/dp/B0DG9BNSHB) [4**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★5,921 rev](https://www.amazon.com/dp/B0CDL6KKD9) [5**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**39 rev4mo ago](https://www.amazon.com/dp/B0GDF3PP56) [**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCSLM1MN) [**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**153 rev10mo ago](https://www.amazon.com/dp/B0FQNNMPZ3) [**Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)**Scott**$6.89**43,723 rev1y ago](https://www.amazon.com/dp/B0DF8RSVJK) [**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GDF3PP56) [**SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)**SMART&CASUAL**$23.51**4.6★**▲ 269%**](https://www.amazon.com/dp/B0GCSLM1MN) [**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★**▲ 137%**](https://www.amazon.com/dp/B0DG9BNSHB) [**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**4.3★**▲ 128%**](https://www.amazon.com/dp/B0FQNNMPZ3) [**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★**▲ 124%**](https://www.amazon.com/dp/B0DH3KNDM5)
**~~View all trending →~~**
## **What buyers say about roll of paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“fair price”*
**Quality-Overall**20%
*“Good Quality”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Absorbency**5%
*“Very absorbent”*
**Ease Of Use**4%
*“Easy to work with”*
**Thickness**4%
*“Nice thickness”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Durability**4%
*“Soft and durable”*
**Size-Overall**3%
*“The size is manageable”*
**Soft Feel**2%
*“They are soft and very absorbent”*
### **What buyers complain about **
**Thickness**30%
*“Thick paper”*
**Quality-Overall**13%
*“cheap quality”*
**Size-Overall**8%
*“Way Too large”*
**Absorbency**6%
*“No absorbency”*
**Value For Money**5%
*“Waste of money”*
**Thin**4%
*“To thin”*
**Strength**3%
*“Not heavy duty”*
**Durability**3%
*“rips very easy”*
**Hard Feel**2%
*“Not Soft”*
**Advertised Vs Actual Product**2%
*“misleading description”*
### **Top return reasons **
**Size-Overall**55%
**Value For Money**12%
**Advertised Vs Actual Product**7%
**Color**6%
**Thin**5%
**Thickness**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Material Quality**1%
**Paper Quality**1%
## **Common questions**
- **Is roll of paper profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the roll of paper niche?**
- 13 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in roll of paper?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for roll of paper peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the roll of paper niche?**
- Listings span $6.02–$35.56; the average listing price is $18.57 (sweet spot $15–$100). The average incumbent carries 7,287 reviews — the moat a new listing must climb.
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