---
title: "Ricoma Embroidery Machine — $13.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/ricoma-embroidery-machine"
last_updated: "2026-08-09T17:32:11.721Z"
locale: en
meta:
description: "Niche score 34/100 · $13.7M/yr market · 3.3M searches/yr · $1639.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $13.7M/yr market · 3.3M searches/yr · $1639.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ricoma Embroidery Machine — $13.7M/yr Amazon US Niche (2026) - Flapen"
---
# **ricoma embroidery machine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 20Conversion 3Competition 30Returns 13Price range 0Avg price 0Brand share 0Review moat 89Quality gap 57
**Market size**
**Incredible****$13.7M**
$13.7M/yr · 3.3M searches
**Review moat**
**Great****217.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$1639.69**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$369.27–$5165.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ricoma embroidery machine is a $13.7M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ricoma embroidery machine market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$9.8M–$13.1M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Brother66% - Poolin20% - smartstitch9% - FUJA3% - FLEURDENZ2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -10.3% search growth over the last 90 days.
90K70KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/ricoma-embroidery-machine/trend)
## **Top ricoma embroidery machine search terms**
- **embroidery machine**2.3M/yr-17.0%0.1% conv. - **brother embroidery machine**292K/yr+4.5%0.3% conv. - **embroidery machines**108K/yr+13.2%0.1% conv. - **multi needle embroidery machine**58K/yr+26.7%0.0% conv. - **embroidery machine for beginners**61K/yr+82.3%0.1% conv. - **15 needle embroidery machine**30K/yr+34.7%0.0% conv. - **smartstitch embroidery machine**51K/yr-2.3%0.3% conv. - **sewing and embroidery machine**64K/yr-13.6%0.2% conv. - **maquina de bordado**30K/yr+33.4%0.0% conv. - **commercial embroidery machine**28K/yr+6.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/ricoma-embroidery-machine/search-terms)
## **Top ricoma embroidery machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.4M20%$2.7M30%$4.1M40%$5.5M1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother SE700 Sewing and Embroidery Machine Wireless LAN Connected 135 Built-in Designs 103 Built-in Stitches Computerized 4 x 4 Hoop Area 3.7 Touchscreen Display 8 Included Feet White**Brother**$527.05**4.4★962 rev](https://www.amazon.com/dp/B0B8DYP1RN) [2**Brother Skitch Single-Needle Embroidery Machine powered by the required Artspira mobile app 4 x 4 Embroidery Area Bluetooth Connected**Brother**$369.27**3.4★191 rev](https://www.amazon.com/dp/B0CC3116H3) [3**Brother SE700 Combo Embroidery & Sewing Machine with 4 Embroidery Hoops Embroidery Thread Set & Accessories**Brother**$645.89**4.4★29 rev](https://www.amazon.com/dp/B0FR9T37F4) [4**Smartstitch S-1001 Upgraded Embroidery Machine with 10 Needles 1200SPM Max Speed 7 Touch Screen 9.5x14.2 Embroidery Area New Gen of Commercial Embroidery Machine for Flat Hat T-shirt and more**smartstitch**$3932.50**4.8★308 rev](https://www.amazon.com/dp/B0D6G2Y4P8) [5**Brother PE545 Embroidery Machine Wireless LAN Connected 135 Built-in Designs 4 x 4 Hoop Area Large 3.7 LCD Touchscreen USB Port 10 Font Styles**Brother**$442.70**4.5★245 rev](https://www.amazon.com/dp/B0B8DSJKTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Poolin EOC07 Embroidery Machine 15x 7.9 Large Embroidery Area with 4 Hoops 200 Built-in Designs 7 Touchscreen Wi-Fi &USB Transfer Ideal for Home Business & DIY Clothing Includes Starter Accessories**Poolin**$1741.36**26 rev7mo ago](https://www.amazon.com/dp/B0G2LL9X6T) [**Brother PE545 Embroidery Machine with with 4 Embroidery Hoops Accessories & 40 Spools of Polyester Embroidery Thead**Brother**$541.43**12 rev8mo ago](https://www.amazon.com/dp/B0G23J3WXC) [**PooLin EOC03 Embroidery Machine 4x4 & 4x9.25 Embroidery Area for Beginners Easy Operation System 130 Built-in Designs 8 Fonts WiFi Design Transfer Home DIY Embroidery Machine with Starter Kit**Poolin**$490.89**14 rev8mo ago](https://www.amazon.com/dp/B0G1YNM8XS) [**Poolin EOM 15-Needle Commercial Embroidery Machine 14.2x9.5 Large Embroidery Area for Small Business User Friendly for Hats Cap & 3D Caps & Daily Orders Auto Color Change & Trim WiFi/USB Transfer**Poolin**$3734.30**28 rev9mo ago](https://www.amazon.com/dp/B0FRSDW65Z) [**FUJA 10 Needle Commercial Embroidery Machine for Hats & Small Business**FUJA**$3656.90**14 rev1y ago](https://www.amazon.com/dp/B0F3GL6RRQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PooLin EOC03 Embroidery Machine 4x4 & 4x9.25 Embroidery Area for Beginners Easy Operation System 130 Built-in Designs 8 Fonts WiFi Design Transfer Home DIY Embroidery Machine with Starter Kit**Poolin**$490.89**3.8★**▲ 279%**](https://www.amazon.com/dp/B0G1YNM8XS) [**Brother SE700 Combo Embroidery & Sewing Machine with 4 Embroidery Hoops Embroidery Thread Set & Accessories**Brother**$645.89**4.4★**▲ 190%**](https://www.amazon.com/dp/B0FR9T37F4) [**Poolin EOC07 Embroidery Machine 15x 7.9 Large Embroidery Area with 4 Hoops 200 Built-in Designs 7 Touchscreen Wi-Fi &USB Transfer Ideal for Home Business & DIY Clothing Includes Starter Accessories**Poolin**$1741.36**4.4★**▲ 146%**](https://www.amazon.com/dp/B0G2LL9X6T) [**Brother PE545 Embroidery Machine with with 4 Embroidery Hoops Accessories & 40 Spools of Polyester Embroidery Thead**Brother**$541.43**4.2★**▲ 143%**](https://www.amazon.com/dp/B0G23J3WXC) [**FLEURDENZ D492 Embroidery Machine with 4.5 x 7 Area for Beginners Home DIY Sewing & Embroidery Machine with Hoops 180 Built-in Designs with USB Import 7-Inch Touchscreen Auto Threader & Cutter**FLEURDENZ**$612.04**4.8★**▲ 91%**](https://www.amazon.com/dp/B0G4MGQSK6)
**~~View all trending →~~**
## **Common questions**
- **Is ricoma embroidery machine profitable to sell on Amazon United States?**
- The niche generates $13.7M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the ricoma embroidery machine niche?**
- 5 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the ricoma embroidery machine niche?**
- Listings span $369.27–$5165.54; the average listing price is $1639.69 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.
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