---
title: "Red Yarn — $248K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/red-yarn"
last_updated: "2026-08-09T19:27:34.865Z"
locale: en
meta:
description: "Niche score 33/100 · $248K/yr market · 390K searches/yr · $7.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $248K/yr market · 390K searches/yr · $7.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Yarn — $248K/yr Amazon US Niche (2026) - Flapen"
---
# **red yarn**
**Skip it**
Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Market size 46Growth 0Conversion 81Competition 12Returns 84Price range 24Avg price 21Brand share 0Review moat 20Quality gap 40
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$248K**
$248K/yr · 390K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$3.17–$18.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$7.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,748.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-53.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red yarn is a $248K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red yarn market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$224K–$299K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **110 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Red Heart81% - KITHED7% - S SENSY5% - KECHE4% - Caron3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.4% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/red-yarn/trend)
## **Top red yarn search terms**
- **red yarn**213K/yr-56.2%7.2% conv. - **red yarn for crocheting**37K/yr-53.0%4.3% conv. - **burgundy yarn**24K/yr-37.2%1.9% conv. - **maroon yarn**16K/yr-28.1%1.4% conv. - **dark red yarn**12K/yr-47.9%1.3% conv. - **yarn red**14K/yr-50.4%4.9% conv. - **red heart yarn red**8K/yr-26.9%5.8% conv. - **red heart red yarn**8K/yr-36.1%9.2% conv. - **burgundy yarn for crocheting**6K/yr-44.1%2.4% conv. - **red acrylic yarn**6K/yr-45.0%3.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/red-yarn/search-terms)
## **Top red yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$37K30%$74K45%$112K60%$149K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Red Heart E300.0319 Super Saver Economy Yarn Cherry Red**Red Heart**$3.90**4.7★41,281 rev](https://www.amazon.com/dp/B0017342OY) [2**Red Heart Super Saver Cherry Red Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$10.54**4.7★41,281 rev](https://www.amazon.com/dp/B09W1JXXRS) [3**RED HEART RED HEART Super Saver Jumbo Yarn Burgundy**Red Heart**$7.81**4.7★32,958 rev](https://www.amazon.com/dp/B01FV61K8I) [4**Sensy Calinia Yarn %100 Mercerized Giza Cotton Yarn Amigurumi Yarn 134 Yards Gauge 2 Fine (Red)**S SENSY**$7.83**4.4★239 rev](https://www.amazon.com/dp/B0D7QPTY11) [5**Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)**Red Heart**$3.17**4.7★2,342 rev](https://www.amazon.com/dp/B09WCV1RLS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KITHED Cotton Yarn50% Cotton 50% Polyester-10.5oz526yard3 Pack Soft Yarn for Crocheting and Knitting (05 Red)**KITHED**$5.53**464 rev1y ago](https://www.amazon.com/dp/B0D9GBSNV4) [**KITHED Cupro Yarn 3.52oz/100g 218yds/200m #3 DK(Light) Knitting/Crochet for Bags Amigurumi (11 Red)**KITHED**$3.95**38 rev1y ago](https://www.amazon.com/dp/B0G4T9PMZY) [**Sensy Calinia Yarn %100 Mercerized Giza Cotton Yarn Amigurumi Yarn 134 Yards Gauge 2 Fine (Red)**S SENSY**$7.83**239 rev2y ago](https://www.amazon.com/dp/B0D7QPTY11) [**Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Red**KECHE**$5.77**992 rev3y ago](https://www.amazon.com/dp/B0C4CFZVSL) [**Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)**Red Heart**$3.17**2,342 rev4y ago](https://www.amazon.com/dp/B09WCV1RLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KITHED Cupro Yarn 3.52oz/100g 218yds/200m #3 DK(Light) Knitting/Crochet for Bags Amigurumi (11 Red)**KITHED**$3.95**4.1★**▲ 279%**](https://www.amazon.com/dp/B0G4T9PMZY) [**RED HEART RED HEART Super Saver Jumbo Yarn Burgundy**Red Heart**$7.81**4.7★**▲ 194%**](https://www.amazon.com/dp/B01FV61K8I) [**Red Heart E300.0319 Super Saver Economy Yarn Cherry Red**Red Heart**$3.90**4.7★**▲ 103%**](https://www.amazon.com/dp/B0017342OY) [**Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)**Red Heart**$3.17**4.7★**▲ 93%**](https://www.amazon.com/dp/B09WCV1RLS) [**KITHED Cotton Yarn50% Cotton 50% Polyester-10.5oz526yard3 Pack Soft Yarn for Crocheting and Knitting (05 Red)**KITHED**$5.53**4.1★**▲ 23%**](https://www.amazon.com/dp/B0D9GBSNV4)
**~~View all trending →~~**
## **What buyers say about red yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Color is nice”*
**Value For Money**18%
*“Great price”*
**Quality-Overall**10%
*“Good quality”*
**Ease Of Use**8%
*“Easy to work”*
**Upholstery/Fabric Quality**7%
*“It's much more comfortable than working with 100% cotton yarn”*
**Material Quality**6%
*“It's what I expected for acrylic yarn”*
**Soft Feel**5%
*“Soft and easy to work with”*
**Gifting Purpose**4%
*“A gift for granddaughter”*
**Thickness**4%
*“Perfect thickness for making knotted hats”*
**Strength**3%
*“A good sturdy sock yarn”*
### **What buyers complain about **
**Hard Feel**20%
*“Not extremely soft”*
**Advertised Vs Actual Product**13%
*“I guess my bad for trusting the rest of their listing”*
**Material Quality**13%
*“Expected 100% cotton”*
**Size-Overall**12%
*“Much smaller than I thought”*
**Quality-Overall**10%
*“Very cheap save your money”*
**Ease Of Use**4%
*“Not pleasant to work with”*
**Color**3%
*“this yard does bleed it's color”*
**Weight Heavy**3%
*“the heavier weight”*
### **Top return reasons **
**Color**34%
**Thin**15%
**Advertised Vs Actual Product**13%
**Size-Overall**12%
**Material Quality**8%
**Thickness**4%
**Value For Money**3%
**Display Colors**3%
**Quality-Overall**2%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is red yarn profitable to sell on Amazon United States?**
- The niche generates $248K/yr across 9 tracked products. 90-day search growth is -53.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the red yarn niche?**
- 5 brands and 28 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red yarn?**
- Top complaints mined from reviews: Hard Feel, Advertised Vs Actual Product, Material Quality. The return rate is 1.5%.
- **When does demand for red yarn peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the red yarn niche?**
- Listings span $3.17–$18.82; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 13,749 reviews — the moat a new listing must climb.
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