---
title: "Red Felt — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/red-felt"
last_updated: "2026-08-09T21:51:21.206Z"
locale: en
meta:
description: "Niche score 39/100 · $140K/yr market · 142K searches/yr · $8.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $140K/yr market · 142K searches/yr · $8.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Felt — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **red felt**
**Skip it**
Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 7Conversion 95Competition 37Returns 38Price range 20Avg price 23Brand share 57Review moat 65Quality gap 37
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****911.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$140K**
$140K/yr · 142K searches
**Avg price**
**Bad****$8.19**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.94–$17.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red felt is a $140K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red felt market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$123K–$164K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**19**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**25%**
- HaoFeiJH25% - FANOMMI19% - Jtnohx14% - XSEINO9% - CHENGZHG5% - BOUBONI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.
9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/red-felt/trend)
## **Top red felt search terms**
- **red felt**82K/yr-25.9%11.5% conv. - **red felt fabric**33K/yr-46.8%9.5% conv. - **red felt sheets**17K/yr-56.2%11.0% conv. - **felt sheets red**4K/yr-44.5%6.7% conv. - **felt red**5K/yr-47.7%8.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/red-felt/search-terms)
## **Top red felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeiJH Red Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft**HaoFeiJH**$4.93**4.7★1,003 rev](https://www.amazon.com/dp/B0CNS2L24M) [2**Red Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$8.83**4.4★976 rev](https://www.amazon.com/dp/B0CPJ2W79D) [3**Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Red)**Jtnohx**$4.95**4.6★79 rev](https://www.amazon.com/dp/B0DTTMSPKT) [4**XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.88**4.6★203 rev](https://www.amazon.com/dp/B0FX2R7TCR) [5**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Red)**Jtnohx**$5.89**4.6★617 rev](https://www.amazon.com/dp/B0CNW732QW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MITINU Red Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.98**18 rev4mo ago](https://www.amazon.com/dp/B0GR92T7SL) [**XSEINO Red Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.86**102 rev5mo ago](https://www.amazon.com/dp/B0GBVKXGXG) [**JOSNAAN 8x12 Red Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$3.96**13 rev7mo ago](https://www.amazon.com/dp/B0G8J89QJZ) [**XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.88**203 rev9mo ago](https://www.amazon.com/dp/B0FX2R7TCR) [**Red Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant**Grainear**$6.95**342 rev1y ago](https://www.amazon.com/dp/B0F8HYB2TZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MITINU Red Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.98**4.2★**▲ 633%**](https://www.amazon.com/dp/B0GR92T7SL) [**XSEINO Red Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.86**4.4★**▲ 486%**](https://www.amazon.com/dp/B0GBVKXGXG) [**JOSNAAN 8x12 Red Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$3.96**4.5★**▲ 441%**](https://www.amazon.com/dp/B0G8J89QJZ) [**XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.88**4.6★**▲ 203%**](https://www.amazon.com/dp/B0FX2R7TCR) [**Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Red)**Jtnohx**$4.95**4.6★**▲ 60%**](https://www.amazon.com/dp/B0DTTMSPKT)
**~~View all trending →~~**
## **What buyers say about red felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Colors were vibrant”*
**Quality-Overall**13%
*“Its well made”*
**Soft Feel**9%
*“Soft felt”*
**Material Quality**8%
*“The material has a nice balance between softness and structure, so it is flexible enough to work with easily”*
**Advertised Vs Actual Product**7%
*“As described”*
**Upholstery/Fabric Quality**5%
*“Perfect Fabric for Kids Performances”*
**Size-Overall**5%
*“The size is really useful because you can cover larger surfaces or cut multiple smaller pieces without running out immediately”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**4%
*“Perfect for projects”*
**Value For Money**4%
*“Price tag was very attractive”*
### **What buyers complain about **
**Size-Overall**32%
*“So small”*
**Thickness**11%
*“It is more dense than thick”*
**Color**9%
*“Not red”*
**Quality-Overall**7%
*“very cheap quality”*
**Advertised Vs Actual Product**4%
*“I wouldn't care if the photos made that known”*
**Ease Of Use**3%
*“Stiff and not easy to use”*
**Weight Light**3%
*“Very light weight and too nappy”*
**Value For Money**2%
*“I feel like it can be cheaper”*
**Hard Feel**2%
*“is tough to hand sew”*
**Adhesion/Stickiness**1%
*“Adhesive is not very sticky or strong at all”*
### **Top return reasons **
**Size-Overall**70%
**Material Quality**16%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Color**3%
**Thin**2%
**Thickness**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Display Colors**0%
## **Common questions**
- **Is red felt profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the red felt niche?**
- 17 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in red felt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
- **When does demand for red felt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the red felt niche?**
- Listings span $3.94–$17.74; the average listing price is $8.19 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.
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