---
title: "Red Dye — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/red-dye"
last_updated: "2026-08-09T15:53:01.131Z"
locale: en
meta:
description: "Niche score 38/100 · $111K/yr market · 141K searches/yr · $8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $111K/yr market · 141K searches/yr · $8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Dye — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **red dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 41Conversion 83Competition 25Returns 63Price range 19Avg price 25Brand share 0Review moat 22Quality gap 67
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$111K**
$111K/yr · 141K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Okay****$8.84**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,027.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.60–$17.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red dye is a $111K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$88K–$111K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Rit57% - Craft County35% - QUALIA6% - TULIP2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/red-dye/trend)
## **Top red dye search terms**
- **red fabric dye**27K/yr+16.3%5.9% conv. - **rit dye red**16K/yr+24.6%9.8% conv. - **red dye for fabric**17K/yr+16.4%6.2% conv. - **red rit dye**12K/yr+22.9%10.3% conv. - **burgundy fabric dye**11K/yr+1.8%3.6% conv. - **red clothing dye**8K/yr+14.7%6.4% conv. - **rit dye wine**7K/yr+3.8%10.1% conv. - **dark red fabric dye**5K/yr-5.5%3.6% conv. - **rit red dye**5K/yr+31.8%11.8% conv. - **rit dye burgundy**5K/yr-8.3%6.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/red-dye/search-terms)
## **Top red dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$45K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rit All Purpose Liquid Dye - Cherry Red 8 oz (Brand: Rit Compatible Material: Wood Plastic Item Type: Fabric-Dyes Color: Cherry Red)**Rit**$8.10**4.4★1,122 rev](https://www.amazon.com/dp/B0762W9CNQ) [2**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Wine (Gloves Included)**Craft County**$10.43**4.3★2,995 rev](https://www.amazon.com/dp/B0CV1Z2RV5) [3**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)**Craft County**$11.05**4.3★2,995 rev](https://www.amazon.com/dp/B0CV2HGKVY) [4**Rit Dye More Synthetic 7oz-Racing Red Other Multicoloured**Rit**$9.06**4.4★593 rev](https://www.amazon.com/dp/B01N3ZG1Y5) [5**Qualia Fabric Dye - for Natural Fibers - 235 ml Burgundy**QUALIA**$12.95**3.8★196 rev](https://www.amazon.com/dp/B0B91W4D7L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rit DyeMore Synthetic Fiber Dye Plum Berry**Rit**$6.65**231 rev1y ago](https://www.amazon.com/dp/B0827ZKQ3B) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Wine (Gloves Included)**Craft County**$10.43**2,995 rev2y ago](https://www.amazon.com/dp/B0CV1Z2RV5) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)**Craft County**$11.05**2,995 rev2y ago](https://www.amazon.com/dp/B0CV2HGKVY) [**Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Wine (1 Pack)**Craft County**$8.54**580 rev3y ago](https://www.amazon.com/dp/B0C9N57TB1) [**Qualia Fabric Dye - for Natural Fibers - 235 ml Burgundy**QUALIA**$12.95**196 rev3y ago](https://www.amazon.com/dp/B0B91W4D7L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rit All-Purpose Liquid Dye Wine 8 Fl Oz**Rit**$7.70**4.4★**▲ 98%**](https://www.amazon.com/dp/B000P0RLPW) [**Rit Cherry Red - Rojo Cereza All Purpose Liquid Dye 8.0 fl. oz. / 236 ml**Rit**$8.59**4.4★**▲ 42%**](https://www.amazon.com/dp/B00AQ761Y6) [**All Purpose Concentrated Rit Dye Powder Single Pack for Clothing Dcor and Crafts Wine**Rit**$7.33**4.3★**▲ 42%**](https://www.amazon.com/dp/B082T1JXGV) [**Rit All-Purpose Powder Dye Scarlet**Rit**$5.82**4.3★**▲ 36%**](https://www.amazon.com/dp/B00AQ7G7S6) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)**Craft County**$11.05**4.3★**▲ 31%**](https://www.amazon.com/dp/B0CV2HGKVY)
**~~View all trending →~~**
## **What buyers say about red dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Beautiful color”*
**Quality-Overall**10%
*“quality item”*
**Advertised Vs Actual Product**8%
*“I did as advised”*
**Ease Of Use**8%
*“easy to use”*
**Value For Money**4%
*“great value for money”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are easy to use”*
**Product Condition**3%
*“Like new”*
**Design-Overall**3%
*“Worked as designed”*
**Breathability**3%
*“Deep breath”*
**Efficiency**3%
*“it works”*
### **What buyers complain about **
**Color**41%
*“this color isn't a true red”*
**Functionality-Overall**11%
*“DID NOT WORK”*
**Color Fading/Discoloration**6%
*“all of the color came out of the sheets”*
**Paint Quality**4%
*“Came in with about 7/10 of the paint liquid gone the Paint was good do”*
**Product Condition**4%
*“This is not a new product”*
**Value For Money**2%
*“Its too expensive”*
**Material Quality**2%
*“Would not recommend for 100% polyester”*
**Natural Resource Wastage**2%
*“Waste of time and money”*
**Size-Overall**1%
*“Bottle size is small”*
**Stain Resistance**1%
*“they color was splotchy on my curtains”*
### **Top return reasons **
**Color**54%
**Value For Money**11%
**Display Colors**8%
**Functionality-Overall**6%
**Material Quality**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Ease Of Use**1%
**Stain Resistance**1%
**Paint Quality**1%
## **Common questions**
- **Is red dye profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 16 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the red dye niche?**
- 4 brands and 70 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Color Fading/Discoloration. The return rate is 2.5%.
- **When does demand for red dye peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the red dye niche?**
- Listings span $5.60–$17.27; the average listing price is $8.84 (sweet spot $15–$100). The average incumbent carries 10,027 reviews — the moat a new listing must climb.
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