---
title: "Red Cardstock — $190K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/red-cardstock"
last_updated: "2026-08-10T01:31:16.068Z"
locale: en
meta:
description: "Niche score 43/100 · $190K/yr market · 150K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $190K/yr market · 150K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Cardstock — $190K/yr Amazon US Niche (2026) - Flapen"
---
# **red cardstock**
**Skip it**
Soft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 6Conversion 94Competition 33Returns 84Price range 44Avg price 39Brand share 43Review moat 75Quality gap 19
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****518.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.66–$22.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.66**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$190K**
$190K/yr · 150K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-38.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red cardstock is a $190K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red cardstock market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$213K–$267K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#338**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**14%**
- FLIPPED30% - Astrobrights17% - Glyanlee14% - Ciphyfee10% - Goefun8% - TownStix7% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.
8K6KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/red-cardstock/trend)
## **Top red cardstock search terms**
- **red cardstock**86K/yr-40.4%11.7% conv. - **red card stock**18K/yr-28.9%11.4% conv. - **red cardstock paper 8.5 x 11**18K/yr-38.3%12.9% conv. - **red card stock paper 8.5 x 11**9K/yr-26.5%12.2% conv. - **red cardstock paper**9K/yr-50.5%8.9% conv. - **cardstock red**7K/yr-37.5%8.5% conv. - **card stock red**3K/yr-20.0%10.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/red-cardstock/search-terms)
## **Top red cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Red Card Stock for Printer Drawing Gift tags Invitations Cards etc (Red 30 Sheets)**FLIPPED**$5.96**4.7★814 rev](https://www.amazon.com/dp/B0DF5QYGHQ) [2**Cardstock 8.5 x 11 Thick Printer Paper 75 lb/200 gsm 40 Sheets Card Stock Red Christmas Card Stock Art CardStock Paper for Invitations Diy Cards Business Cards Menus Crafts Drawing etc**Glyanlee**$6.92**4.7★277 rev](https://www.amazon.com/dp/B0FJY27NVZ) [3**Astrobrights Mega Collection Colored Cardstock Ultra Red 320 Sheets 65 lb/176 GSM 8.5 x 11 - More Sheets! (91682)**Astrobrights**$19.09**4.8★797 rev](https://www.amazon.com/dp/B07ZWM9J9X) [4**Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 75lb/ 200gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie**Ciphyfee**$7.05**4.7★539 rev](https://www.amazon.com/dp/B0FJZ5K5GQ) [5**Neenah Astrobrights Premium Color Card Stock 65 lb 8.5 x 11 Inches 250 Sheets Re-Entry Red**Astrobrights**$16.30**4.8★1,154 rev](https://www.amazon.com/dp/B000095S4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 65lb/ 180gsm Copy Paper Dark Red Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie**Ciphyfee**$6.51**71 rev7mo ago](https://www.amazon.com/dp/B0FWK3RFJQ) [**Cardstock 8.5 x 11 Thick Printer Paper 75 lb/200 gsm 40 Sheets Card Stock Red Christmas Card Stock Art CardStock Paper for Invitations Diy Cards Business Cards Menus Crafts Drawing etc**Glyanlee**$6.92**277 rev9mo ago](https://www.amazon.com/dp/B0FJY27NVZ) [**40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Red Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts**Gehanfai**$6.92**121 rev10mo ago](https://www.amazon.com/dp/B0FHKMR5KH) [**Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 75lb/ 200gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie**Ciphyfee**$7.05**539 rev10mo ago](https://www.amazon.com/dp/B0FJZ5K5GQ) [**Cardstock 8.5 x 11 65Lb Card Stock Paper Red 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card(Red Cardstock A 40 Sheets)**FLIPPED**$5.94**306 rev10mo ago](https://www.amazon.com/dp/B0FNVX1TJZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pieces 85 lb (230 gsm) - Red Cardstock Thick Heavy Cardboard Paper - Laser and Inkjet Printing 8.5 x 11 inches**TownStix**$4.66**4.5★**▲ 341%**](https://www.amazon.com/dp/B0CWRCH77Z) [**100 Sheets Red Card Stock 8.5 x 11in 250GSM 92lb Red Cardstock Card Stock Construction Paper Heavy Weight Printer Paper for Invitations Stationery Printing Scrapbooking Crafts DIY Cards**UZLU**$15.55**4.6★**▲ 216%**](https://www.amazon.com/dp/B0D14CMB5T) [**Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 65lb/ 180gsm Copy Paper Dark Red Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie**Ciphyfee**$6.51**4.5★**▲ 90%**](https://www.amazon.com/dp/B0FWK3RFJQ) [**40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Red Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts**Gehanfai**$6.92**4.7★**▲ 83%**](https://www.amazon.com/dp/B0FHKMR5KH) [**Astrobrights Color Card Stock 8 1/2 x 11 FSC Certified 30% Recycled 65 Lb Re-Entry Red Pack Of 250**Neenah**$16.50**4.7★**▲ 43%**](https://www.amazon.com/dp/B00006IDR8)
**~~View all trending →~~**
## **What buyers say about red cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Good quality card stock”*
**Color**21%
*“Great color”*
**Paper Quality**9%
*“it is good quality professional cardstock”*
**Value For Money**7%
*“Amazing value for the price”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Weight Heavy**2%
*“Excellent weight”*
**Size-Overall**2%
*“Fits the bill nicely”*
**Flexibility**2%
*“Versatile”*
**Design-Overall**2%
*“Versatile”*
**Print Quality**2%
*“Went through the printer with no problems”*
### **What buyers complain about **
**Color**36%
*“Not as red as you think. faded with white powder on all of it”*
**Paper Quality**14%
*“This is not construction paper”*
**Paper Brightness**14%
*“Mr. Paper was NOT bright and old”*
**Weight Heavy**7%
*“3rd - the package is heavy - DUH”*
**Strength**7%
*“More like weak red/pink not a Christmas red”*
**Jamming/Clogging**5%
*“my printer kept on jamming”*
**Print Quality**5%
*“my printer kept on jamming”*
**Thickness**5%
*“I noticed that it was thicker”*
### **Top return reasons **
**Color**39%
**Value For Money**16%
**Paper Quality**10%
**Size-Overall**5%
**Display Colors**5%
**Advertised Vs Actual Product**4%
**Thin**3%
**Thickness**2%
**Material Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is red cardstock profitable to sell on Amazon United States?**
- The niche generates $190K/yr across 16 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the red cardstock niche?**
- 11 brands and 58 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in red cardstock?**
- Top complaints mined from reviews: Color, Paper Quality, Paper Brightness. The return rate is 1.6%.
- **When does demand for red cardstock peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the red cardstock niche?**
- Listings span $4.66–$22.98; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.
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