---
title: "Red and White Beads — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/red-and-white-beads"
last_updated: "2026-08-09T23:05:17.433Z"
locale: en
meta:
description: "Niche score 41/100 · $17K/yr market · 31K searches/yr · $8.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $17K/yr market · 31K searches/yr · $8.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red and White Beads — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **red and white beads**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 23Conversion 70Competition 43Returns 65Price range 6Avg price 24Brand share 66Review moat 83Quality gap 43
**Review moat**
**Great****341.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.48**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.63–$15.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$17K**
$17K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, red and white beads is a $17K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red and white beads market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#3,441**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**28%**
- UPINS31% - LAIDANLA11% - Sahoottie9% - Hiswan7% - PATIKIL7% - WIMIVI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 106 weeks — -3.9% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/red-and-white-beads/trend)
## **Top red and white beads search terms**
- **red and white beads**22K/yr-5.0%3.4% conv. - **red and white pony beads**6K/yr+21.3%9.3% conv. - **red and white beads for crafts**3K/yr-71.3%3.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/red-and-white-beads/search-terms)
## **Top red and white beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UPINS 1200Pcs Red White Pony Beads for Valentines Christmas Bracelets**UPINS**$9.64**4.7★985 rev](https://www.amazon.com/dp/B0DB5K61M6) [2**LAIDANLA 1000pcs Red and White Pony Beads for Bracelet and DIY Crafts**LAIDANLA**$9.09**4.5★95 rev](https://www.amazon.com/dp/B0FH6RQ3HN) [3**Sahoottie 1000Pcs Valentines Day Beads Bulk 6MM Red and White Pony Beads for Crafts Hair DIY Projects Plastic Red and White Bead for Jewelry Making Party Gift Supplies**Sahoottie**$8.79**4.5★89 rev](https://www.amazon.com/dp/B0FZG5RBNC) [4**Hiswan White and Red Crackle Glass Beads 100pcs 8mm Loose Beads for Crafts**Hiswan**$7.52**4.5★85 rev](https://www.amazon.com/dp/B0B9747XB6) [5**Red and White Pony Beads (1200pcs) Valentines Day Pony Beads Bulk for Bracelets Necklace Jewelry Making Party Decoration Arts & Crafts Beading Supplies for Jewelry Making Hair Beading**WIMIVI**$10.54**4.6★261 rev](https://www.amazon.com/dp/B0D12ZZZ7J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sahoottie 1000Pcs Valentines Day Beads Bulk 6MM Red and White Pony Beads for Crafts Hair DIY Projects Plastic Red and White Bead for Jewelry Making Party Gift Supplies**Sahoottie**$8.79**89 rev6mo ago](https://www.amazon.com/dp/B0FZG5RBNC) [**XIANNVXI White Red Valentine Pony Beads with Box**XIANNVXI**$4.63**299 rev7mo ago](https://www.amazon.com/dp/B0FY55C1DT) [**LAIDANLA 1000pcs Red and White Pony Beads for Bracelet and DIY Crafts**LAIDANLA**$9.09**95 rev9mo ago](https://www.amazon.com/dp/B0FH6RQ3HN) [**UPINS 1200PCS Red and White Tri Beads Christmas Candy Cane Ornaments Crafts**UPINS**$9.36**475 rev10mo ago](https://www.amazon.com/dp/B0FNCGYWCR) [**UPINS 2000Pcs Christmas Red White Pony Beads for Jewelry Making Bracelets**UPINS**$15.69**63 rev11mo ago](https://www.amazon.com/dp/B0FKGYQF5B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XIANNVXI White Red Valentine Pony Beads with Box**XIANNVXI**$4.63**4.6★**▲ 338%**](https://www.amazon.com/dp/B0FY55C1DT) [**1000Pcs Pearl Beads 6mm Gradient Color Fake Mermaid Pearl Beads Jewelry Making for DIY Crafts Necklace Bracelet Mobile Phone Hanging Rope Wedding Decoration Vase Filling (Red White 6mm)**Carporay**$8.69**4.9★**▲ 293%**](https://www.amazon.com/dp/B0FH63GB4Q) [**Sahoottie 1000Pcs Valentines Day Beads Bulk 6MM Red and White Pony Beads for Crafts Hair DIY Projects Plastic Red and White Bead for Jewelry Making Party Gift Supplies**Sahoottie**$8.79**4.5★**▲ 278%**](https://www.amazon.com/dp/B0FZG5RBNC) [**YAXINRUI 24 PCS Red Bead Necklaces Red Christmas Mardi Gras Bead Necklaces Valentine Necklace 33 Inch Round Beaded Necklaces for Mardi Gras Christmas Valentine Festive Events Party Favors**YAXINRUI**$7.58**4.6★**▲ 256%**](https://www.amazon.com/dp/B0DQSHFNXL) [**Hiswan White and Red Crackle Glass Beads 100pcs 8mm Loose Beads for Crafts**Hiswan**$7.52**4.5★**▲ 223%**](https://www.amazon.com/dp/B0B9747XB6)
**~~View all trending →~~**
## **What buyers say about red and white beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Great quality and price”*
**Value For Money**19%
*“Good value for the number B to get”*
**Color**15%
*“Bonus points for being separated by color”*
**Durability**11%
*“Durable and fun”*
**Print Quality**6%
*“The letters are clear and cute”*
**Advertised Vs Actual Product**6%
*“Better than I thought”*
### **What buyers complain about **
**Color**38%
*“Poor color selection”*
**Size-Overall**25%
*“Smaller than I thought”*
**Advertised Vs Actual Product**8%
*“The picture does not match the beads I received”*
**Print Quality**6%
*“print might be a bit less consistent”*
**Stitch/Finish/Polish**4%
*“many the seams are not well finished on them so you have to be careful”*
**Shape/Style**4%
*“stop adding shapes like flowers”*
### **Top return reasons **
**Size-Overall**40%
**Color**34%
**Advertised Vs Actual Product**15%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Display Colors**2%
**Value For Money**2%
**Quality-Overall**1%
**Material Quality**1%
**Gifting Purpose**1%
## **Common questions**
- **Is red and white beads profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the red and white beads niche?**
- 17 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in red and white beads?**
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- **When does demand for red and white beads peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the red and white beads niche?**
- Listings span $4.63–$15.69; the average listing price is $8.48 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.
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