---
title: "Search terms — recipe cards - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/recipe-cards/search-terms"
last_updated: "2026-08-09T23:08:16.690Z"
locale: en
meta:
  description: "Niche score 53/100 · $392K/yr market · 1.2M searches/yr · $9.80 avg price. Soft demand (-22.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $392K/yr market · 1.2M searches/yr · $9.80 avg price. Soft demand (-22.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — recipe cards - Flapen"
---

# **recipe cards**

**Worth a look**

Shows low returns (1.0%), but soft demand (-22.4% this quarter) keeps it on the watch list.

Market size 55Growth 14Conversion 43Competition 83Returns 95Price range 19Avg price 32Brand share 90Review moat 61Quality gap 16

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****1,057.39**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$392K**

$392K/yr · 1.2M searches

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.80**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.86–$17.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms