---
title: "Rattan — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rattan"
last_updated: "2026-08-09T21:51:24.223Z"
locale: en
meta:
description: "Niche score 52/100 · $209K/yr market · 427K searches/yr · $34.41 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $209K/yr market · 427K searches/yr · $34.41 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rattan — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **rattan**
**Worth a look**
Shows a sweet-spot price point ($34.41 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 41Growth 26Conversion 18Competition 81Returns 25Price range 35Avg price 95Brand share 82Review moat 86Quality gap 65
**Avg price**
**Incredible****$34.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****287.02**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$209K**
$209K/yr · 427K searches
**Price range**
**Okay****$7.14–$246.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rattan is a $209K/yr Amazon United States market (427K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rattan market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$206K–$275K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#2,361**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**53%**
Top 20: 90%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**43%**
- Juilsioa28% - Storystore8% - Laphivieh6% - NAMAII5% - Wesiti5% - ToLanbbt4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +0.4% search growth over the last 90 days.
15K10KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rattan/trend)
## **Top rattan search terms**
- **rattan**200K/yr-10.5%0.4% conv. - **cane webbing**42K/yr+9.7%1.6% conv. - **rattan roll**31K/yr+6.7%1.9% conv. - **ratan**25K/yr-1.0%0.6% conv. - **cane webbing roll**17K/yr+12.5%1.6% conv. - **rattan material**14K/yr+16.4%0.9% conv. - **caning material**15K/yr+21.9%1.7% conv. - **rattan cane webbing**8K/yr+33.2%1.3% conv. - **rattan webbing**10K/yr-5.8%1.8% conv. - **rattan fabric**10K/yr-5.3%1.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rattan/search-terms)
## **Top rattan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$13K9%$19K12%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 Width Natural Square Cane Webbing 5 ft Rattan Roll for Caning Projects**Juilsioa**$41.72**4.4★193 rev](https://www.amazon.com/dp/B0BKFF27FR) [2**24 Width Natural Cane Webbing 5Ft Rattan Webbing Roll for Caning Projects**Juilsioa**$43.85**4.7★172 rev](https://www.amazon.com/dp/B0BKFLL544) [3**14 Width Cane Webbing 3.3FeetNatural Rattan for Caning Projects**Juilsioa**$18.46**4.5★670 rev](https://www.amazon.com/dp/B09SYZFST3) [4**Storystore Rattan Webbing Roll 16 x 80 Inch Woven Open Rattan Mesh PE Cane Webbing for DIY Home Decor Projects Synthetic Rattan for Furniture Chair Cabinet Ceiling Bed Door**Storystore**$24.59**4.6★89 rev](https://www.amazon.com/dp/B0DB23MKYM) [5**Plastic Rattan Webbing Roll Handwoven Synthetic Poly Rattan Faux Cane Mesh-Open Weave Hexagonal Pattern for DIY Home Decor Projects incl. Furnitures Chairs Cabinets Beds (16 x 20)**Laphivieh**$8.69**4.3★242 rev](https://www.amazon.com/dp/B0CJPFFQTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RomanticDesign Women Acrylic Handbag Rattan Woven Pattern Square Box Crossbody Handbag Shoulder Bag Chain Purse (2-Navy)**RomanticDesign**$32.72**116 rev2mo ago](https://www.amazon.com/dp/B0GY933TTJ) [**24 x 10FT Natural Rattan Cane Webbing Roll Rattan Webbing Roll for Caning Projects Woven Open Mesh Cane for Furniture Chair Cabinet Ceiling Bed**DHOEM**$79.33**9 rev10mo ago](https://www.amazon.com/dp/B0FQ5P1NZ8) [**HIGH FIT HF Woven Straw Sunglasses Case with Clip Hard Shell Boho Rattan Pouch Portable Travel Beach Accessory for Women Girl**HIGH FIT**$8.34**606 rev11mo ago](https://www.amazon.com/dp/B0FKGJLJ7L) [**Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women**Mikovivi**$7.14**18 rev1y ago](https://www.amazon.com/dp/B0FD9HBCJ2) [**Novum Crafts Handmade Rattan Purse - Straw Wicker Crossbody Bag for Women**Novum Crafts**$47.49**3,688 rev1y ago](https://www.amazon.com/dp/B0FC2Y3RF5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HIGH FIT HF Woven Straw Sunglasses Case with Clip Hard Shell Boho Rattan Pouch Portable Travel Beach Accessory for Women Girl**HIGH FIT**$8.34**4.6★**▲ 242%**](https://www.amazon.com/dp/B0FKGJLJ7L) [**Novum Crafts Handmade Rattan Purse - Straw Wicker Crossbody Bag for Women**Novum Crafts**$47.49**4.5★**▲ 240%**](https://www.amazon.com/dp/B0FC2Y3RF5) [**Monrovia Platform Sandals Women Raffia Wicker Espadrilles Slip On Low Wedge Slides Summer Straw Vacation Shoes Comfortable Rattan Platform Flats Beach Sandals Pool Daily Wear Tan Size 9.5**Monrovia**$35.94**4.2★**▲ 233%**](https://www.amazon.com/dp/B0F18YS6DD) [**16 x6.5FT Plastic Rattan Cane Webbing Woven Open Mesh Cane Net Roll for DIY Caning Furniture Decor Projects: Chair Cabinet Ceiling and Door(79x16 in)**NAMAII**$26.07**4.3★**▲ 212%**](https://www.amazon.com/dp/B0B5QTF3Z9) [**RomanticDesign Women Acrylic Handbag Rattan Woven Pattern Square Box Crossbody Handbag Shoulder Bag Chain Purse (2-Navy)**RomanticDesign**$32.72**4.0★**▲ 176%**](https://www.amazon.com/dp/B0GY933TTJ)
**~~View all trending →~~**
## **What buyers say about rattan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great quality, easy to assemble and looks very elegant”*
**Ease Of Use**9%
*“Ease of use”*
**Brightness/Shine/Glow**8%
*“It gives the perfect amount of light”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Material Quality**5%
*“It makes a sturdy material”*
**Assembly/Installation**5%
*“Easy to assemble”*
**Size-Overall**5%
*“It was the perfect size for what I needed”*
**Design-Overall**4%
*“well design”*
**Strength**4%
*“Sturdy & easy assembly”*
**Color**4%
*“Color was consistent and great”*
### **What buyers complain about **
**Size-Overall**13%
*“Large”*
**Material Quality**9%
*“Cheap plastic and they look yellow”*
**Value For Money**9%
*“the price is my second issue”*
**Ease Of Use**5%
*“Its really hard to use”*
**Strength**5%
*“Very brittle”*
**Quality-Overall**5%
*“Junk”*
**Color**4%
*“The gold isnt yellowy”*
**Stain Resistance**3%
*“Do not buy if you need to stain it”*
**Smell**2%
*“There's also a bad smell”*
**Hard Feel**2%
*“Harder than real Cane”*
### **Top return reasons **
**Color**29%
**Size-Overall**22%
**Material Quality**11%
**Advertised Vs Actual Product**6%
**Display Colors**3%
**Functionality-Overall**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Feet Fit**2%
## **Common questions**
- **Is rattan profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 56 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the rattan niche?**
- 34 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in rattan?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 5.1% — above our launch gate.
- **When does demand for rattan peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rattan niche?**
- Listings span $7.14–$246.62; the average listing price is $34.41 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.
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