---
title: "Rangoli — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rangoli"
last_updated: "2026-08-09T18:13:28.246Z"
locale: en
meta:
description: "Niche score 50/100 · $46K/yr market · 359K searches/yr · $15.33 avg price. Soft demand (-29.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $46K/yr market · 359K searches/yr · $15.33 avg price. Soft demand (-29.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rangoli — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **rangoli**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list.
Market size 11Growth 10Conversion 10Competition 84Returns 20Price range 81Avg price 76Brand share 95Review moat 94Quality gap 86
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****111**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$3.57–$68.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.33**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$46K**
$46K/yr · 359K searches
**Growth**
**Bad****-29.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rangoli is a $46K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rangoli market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#7,106**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **57%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**37%**
Top 20: 81%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**58%**
- Kulture Khazana9% - Bnesi9% - FoldTier8% - Drydiet6% - MLOLM6% - Felixcraft4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 58.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rangoli/trend)
## **Top rangoli search terms**
- **rangoli mat**68K/yr+1.3%0.5% conv. - **rangoli stencils**49K/yr-18.7%1.6% conv. - **rangoli**73K/yr-34.2%1.0% conv. - **rangoli kit**49K/yr-65.9%3.1% conv. - **rangoli stickers**11K/yr+10.1%0.9% conv. - **rangoli mats for decoration**21K/yr-51.7%0.6% conv. - **rangoli stencil**6K/yr-24.2%2.2% conv. - **rangoli stencils for floor**8K/yr-62.2%0.0% conv. - **rangoli stickers for floor**5K/yr-35.6%0.4% conv. - **diwali rangoli**21K/yr+20.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rangoli/search-terms)
## **Top rangoli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bnesi Wooden DIY Floral Rangoli Mat Easy to Use or to Fill Rangoli Template Rangoli Decorative Boards for Indian Traditional Festival New Year Decor (Wood Floral)**Bnesi**$8.49**4.0★186 rev](https://www.amazon.com/dp/B0CTCYYLSD) [2**FoldTier 4 Pcs 12 Inch Diwali Rangoli Stencils Wooden DIY Sand Art Making Kit Lotus Elephant Peacock Stencils Varalakshmi Pooja Diwali Items for Indian Onam Festival Home Decor(Diya)**FoldTier**$9.14**3.7★54 rev](https://www.amazon.com/dp/B0F998DNMK) [3**Kulture Khazana: Make Your Own Rangoli Mandala Sand Art Ki - Mess-Free Craft DIY Glitter Sand Art India & South Asian Culture Activity Kids Ages 5+**Kulture Khazana**$15.55**4.7★54 rev](https://www.amazon.com/dp/B0CK2PNZC8) [4**Drydiet 20 Inch Diwali Rangoli Mat Decorations Indian Diwali Door Mat for Home Peacock and Petals Decoration Non Slip Washable Rug for Indian Traditional Pooja New Year Entrance Gift**Drydiet**$15.31**4.5★298 rev](https://www.amazon.com/dp/B0F3WWLS9G) [5**Mandala Stencils for Painting Small Diwali Rangoli Stencils for Crafts on Wood Wall Furniture Fabric Tile Rock Mat Plastic Drawing Templates for Diwali Decorations DIY Projects & Home Decor**Felixcraft**$3.85**4.5★256 rev](https://www.amazon.com/dp/B0CJR4WG4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor**AuroraTurn**$12.72**3 rev9mo ago](https://www.amazon.com/dp/B0FVWQ939X) [**BrightRow 8 Pcs Diwali Rangoli Stencils Wooden DIY Making Kit 12 Inch Reusable Rectangular Rangoli Painting Stencils for Diwali Onam Varalakshmi Pooja Floor Crafts Indian Festival Decor**BrightRow**$15.46**2 rev10mo ago](https://www.amazon.com/dp/B0FQCFQ6TZ) [**Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)**Dordeli**$7.54**4 rev10mo ago](https://www.amazon.com/dp/B0FPR9FXX1) [**8Pcs 12 Inch Rangoli Stencils for Diwali Decoration Wooden DIY Sand Art Making Kit Lotus Peacock Floral Diya Stencils Diwali Items for Varalakshmi Pooja Decoration Onam Indian Festival Home Decor**Generic**$10.98**2 rev10mo ago](https://www.amazon.com/dp/B0FP4BYCZV) [**Diwali Rangoli Floor Decoration | Traditional Round Mandala & Kolam Designs with Lakshmi Charan Paduka & Kalash | Colorful Decorative Designs for Home Pooja Festivals & Parties (Artistic)**Generic**$5.58**3 rev10mo ago](https://www.amazon.com/dp/B0FNRLTYBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Flow Mat PURE (Mandala Charcoal)**yogadesignlab**$68.51**3.6★**▲ 1000%**](https://www.amazon.com/dp/B08H5FYYTJ) [**Self-Adhesive Rangoli Stickers 30x30 cm | Floral Mandala Design for Door Floor & Pooja Room | Waterproof Diwali & Festival Decorative Sticker (Traditional Peacock Multicolor)**Dordeli**$7.54**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FPR9FXX1) [**BeYumi Coloring Mandala Craft Kit - 83Pcs Color Your Own Mandala Kit for Kid Diwali DIY Floral Rangoli Ornament Card Indian Traditional Festival Hanging Decor School Classroom Party Activity Art Craft**BeYumi**$11.62**4.7★**▲ 743%**](https://www.amazon.com/dp/B0D12J2Z9Q) [**AuroraTurn 24 Inch Diwali Decorations for Home Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor**AuroraTurn**$12.72**2.4★**▲ 715%**](https://www.amazon.com/dp/B0FVWQ939X) [**TUSAUW Diwali Decorations for Home 24 Inch Floor Rangoli Mat Indian Diwali Lotus Decor Varamahalakshmi Pooja Reusable Rangoli Mat for Indian Traditional Pooja Festival Diwali Home Floor Decor**TUSAUW**$13.15**1.0★**▲ 470%**](https://www.amazon.com/dp/B0FNCN1NXK)
**~~View all trending →~~**
## **What buyers say about rangoli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Really no complaints”*
**Color**14%
*“The colors are very pretty”*
**Design-Overall**8%
*“8/9 designs are beautiful”*
**Fun/Entertainment Experience**7%
*“I have a glass bottle that I thought would be fun to do some”*
**Durability**6%
*“Very durable”*
**Material Quality**5%
*“Super fine sand”*
**Adhesion/Stickiness**4%
*“These are very pretty stickers”*
**Soft Feel**4%
*“Extremely soft”*
**Ease Of Cleaning**3%
*“Cleans easily”*
**Size-Overall**3%
*“Love the size”*
### **What buyers complain about **
**Size-Overall**29%
*“Too small”*
**Value For Money**9%
*“Waste of money”*
**Product Condition**6%
*“Received used product”*
**Cutting/Trimming**6%
*“Not properly cut”*
**Strength**6%
*“they are flimsy foam”*
**Measurement/Reading Accuracy**6%
*“Not all the cut-outs are accurate”*
**Ease Of Cleaning**3%
*“making it a pain to clean up”*
**Smell**3%
*“they smell horrible”*
**Adhesion/Stickiness**3%
*“Wish we could get more of the sticky pages by themselves”*
**Color**3%
*“I dont like the colors”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Value For Money**6%
**Material Quality**5%
**Color**5%
**Defective Material/Parts**5%
**Adhesion/Stickiness**3%
**Product Condition**2%
**Design-Overall**2%
## **Common questions**
- **Is rangoli profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 58 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the rangoli niche?**
- 42 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in rangoli?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Product Condition. The return rate is 6.4% — above our launch gate.
- **When does demand for rangoli peak?**
- Demand peaks in Oct–Nov; the busiest month runs 58.7× the quietest.
- **What does it cost to enter the rangoli niche?**
- Listings span $3.57–$68.51; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.
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