---
title: "Rainbow Squeeze Art Kit — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rainbow-squeeze-art-kit"
last_updated: "2026-08-10T01:32:04.596Z"
locale: en
meta:
description: "Niche score 52/100 · $5K/yr market · 19K searches/yr · $15.45 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $5K/yr market · 19K searches/yr · $15.45 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rainbow Squeeze Art Kit — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **rainbow squeeze art kit**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but a small market ($5K/yr) keeps it on the watch list.
Market size 1Growth 89Conversion 20Competition 17Returns 90Price range 75Avg price 76Brand share 27Review moat 97Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****55.42**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+94.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$15.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.10–$20.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 19K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, rainbow squeeze art kit is a $5K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow squeeze art kit market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$23K–$31K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#293**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- PURPLE LADYBUG53% - GAKICO14% - LEERYOUQU8% - Generic7% - ploreatu6% - AIIONP5% - Open — no brand owns it (2 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — +94.5% search growth over the last 90 days.
1K750Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-squeeze-art-kit/trend)
## **Top rainbow squeeze art kit search terms**
- **rainbow squeeze art kit**10K/yr+235.6%6.4% conv. - **rainbow squeeze art**7K/yr+26.8%6.9% conv. - **color squeeze art**2K/yr-10.6%5.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-squeeze-art-kit/search-terms)
## **Top rainbow squeeze art kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$69330%$1K45%$2K60%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squeegee Art Kit for Kids - Animals Theme with Kids Painting Kit & Sticker Art - Paint Your Own Arts and Crafts for Kids - Birthday Gifts for Boys & Girls 5 6 7 8 9 - Mess Free Paint Craft Kits**PURPLE LADYBUG**$14.16**3.7★109 rev](https://www.amazon.com/dp/B0FR9VD6K7) [2**GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys**GAKICO**$13.24**4.3★33 rev](https://www.amazon.com/dp/B0FBQSTZ4M) [3**Squeegee Rainbow Squeeze Art Kit for Kids - Princess & Unicorn Painting Kit with Kids Stickers & Mess Free Paints - Girls Birthday Gifts Age 6-7 8 10 Arts and Crafts for Girls - Gift for Girls**PURPLE LADYBUG**$13.10**3.7★109 rev](https://www.amazon.com/dp/B0FR9SWTDH) [4**LEERYOUQU Squeegee Art Craft Kit Creative Painting Kit for Kids Rainbow Scratch Paper Art Set Notebooks Magic Dot Scratch Painting Party DIY Gifts for Girls and Boys**LEERYOUQU**$14.52**4.0★78 rev](https://www.amazon.com/dp/B0DQSS4DC7) [5**Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)**ploreatu**$18.91**1.8★5 rev](https://www.amazon.com/dp/B0GX9WCP58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)**ploreatu**$18.91**5 rev1mo ago](https://www.amazon.com/dp/B0GX9WCP58) [**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)**Generic**$15.08**17 rev2mo ago](https://www.amazon.com/dp/B0GXB6R5ND) [**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)**Generic**$14.95**17 rev2mo ago](https://www.amazon.com/dp/B0GXB6QMGN) [**Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)**AIIONP**$15.97**2 rev3mo ago](https://www.amazon.com/dp/B0GWJ3TVF3) [**2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)**AIIONP**$20.77**2 rev3mo ago](https://www.amazon.com/dp/B0GWJ1T9GZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (A+B)**AIIONP**$20.77**5.0★**▲ 67%**](https://www.amazon.com/dp/B0GWJ1T9GZ) [**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set A)**Generic**$14.95**1.8★**▲ 67%**](https://www.amazon.com/dp/B0GXB6QMGN) [**Rainbow Squeeze Art Kit 2026 Upgrade Magic Scratch Paper Art Set Creative Squeegee Painting Kit DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (Set B)**AIIONP**$15.97**5.0★**▲ 67%**](https://www.amazon.com/dp/B0GWJ3TVF3) [**Upgrade Magic Rainbow Scratch Paper Art Set Creative Squeegee Painting Kit Rainbow Squeeze Art Kit DIY Postcards Scratch Art Gifts for Party Birthday Festival (Set B)**Generic**$15.08**1.8★**▲ 67%**](https://www.amazon.com/dp/B0GXB6R5ND) [**Rainbow Squeeze Art Kit Creative Squeegee Painting Kit Magic Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Scratch Art Party Favors Novelty Birthday Gifts (2 Pack)**ploreatu**$18.91**1.8★**▲ 67%**](https://www.amazon.com/dp/B0GX9WCP58)
**~~View all trending →~~**
## **What buyers say about rainbow squeeze art kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**36%
*“fun for kids to do”*
**Ease Of Use**13%
*“Easy to use”*
**Value For Money**5%
*“Great value”*
**Color**4%
*“The colors are nice”*
**Ease Of Cleaning**4%
*“clean up was easy”*
**Quality-Overall**4%
*“Great quality”*
**Design-Overall**3%
*“First off, the art is really cute”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy to follow directions my 10”*
**Paint Quality**3%
*“The completed artwork can be displayed, shared, or even used as personalized cards and gifts, which adds additional value to the experience”*
**Creativity**2%
*“Honestly, it was an amazing buy, a creative, stress-free activity that keeps them entertained while letting their imaginations run wild”*
### **What buyers complain about **
**Paint Quality**15%
*“the paint stained the table”*
**Advertised Vs Actual Product**12%
*“Not as advertised”*
**Functionality-Overall**11%
*“doesn't really work as shown”*
**Value For Money**8%
*“kinda expensive for what it is”*
**Ease Of Use**7%
*“Not easy to use”*
**Mess Free**6%
*“Made a mess”*
**Instructions/User Manual/Troubleshooting**5%
*“there were no instructions included”*
**Color**5%
*“it made a weird ugly brownish color”*
**Strength**4%
*“he wasnt strong enough to squeeze them”*
**Quality-Overall**3%
*“Poor quality control”*
### **Top return reasons **
**Paint Quality**26%
**Advertised Vs Actual Product**13%
**Value For Money**12%
**Size-Overall**11%
**Functionality-Overall**9%
**Quality-Overall**6%
**Product Condition**5%
**Defective Material/Parts**4%
**Leak-Proof**2%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is rainbow squeeze art kit profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 12 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +94.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the rainbow squeeze art kit niche?**
- 8 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in rainbow squeeze art kit?**
- Top complaints mined from reviews: Paint Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 1.3%.
- **What does it cost to enter the rainbow squeeze art kit niche?**
- Listings span $13.10–$20.77; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.
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