---
title: "Rainbow Loom — $3.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rainbow-loom"
last_updated: "2026-08-09T15:53:02.313Z"
locale: en
meta:
description: "Niche score 58/100 · $3.4M/yr market · 3.3M searches/yr · $15.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $3.4M/yr market · 3.3M searches/yr · $15.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Rainbow Loom — $3.4M/yr Amazon US Niche (2026) - Flapen"
---
# **rainbow loom**
**Launch it**
A $3.4M/yr market growing +9.4% this quarter with returns at 1.1% — clears our launch bar.
Market size 96Growth 37Conversion 71Competition 56Returns 94Price range 58Avg price 77Brand share 32Review moat 37Quality gap 16
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 3.3M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.78**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.75–$27.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,777.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, rainbow loom is a $3.4M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Launch it — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow loom market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.4M–$3.2M**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **15.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**7%**
- Rainbow Loom46% - XKDOUS13% - Yestrong11% - Booriss8% - INSCRAFT8% - YITOHOP7% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-loom/trend)
## **Top rainbow loom search terms**
- **rainbow loom**959K/yr-4.7%4.5% conv. - **rubber band bracelet kit**562K/yr+15.3%6.4% conv. - **rainbow loom kit**351K/yr+26.3%6.6% conv. - **loom bracelet kit**281K/yr+14.0%4.4% conv. - **rainbow loom rubber bands**194K/yr+16.8%5.9% conv. - **rubber bands for bracelets**131K/yr+11.9%4.8% conv. - **loom bands**129K/yr+3.2%4.0% conv. - **rubberband bracelet making kit**116K/yr+31.6%7.7% conv. - **rubber band bracelet making kit**109K/yr+21.1%6.4% conv. - **rainbow loom bands**77K/yr+9.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-loom/search-terms)
## **Top rainbow loom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$134K8%$268K12%$403K16%$537K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rainbow Loom MEGA Combo Set Features 7000+ Colorful Rubber Bands 2 Step-by-Step Bracelet Instructions Organizer Case Great Gift for Kids 7+ DIY Craft STEAM**Rainbow Loom**$22.95**4.8★6,626 rev](https://www.amazon.com/dp/B085WNTJT1) [2**XKDOUS 24 Colors Rubber Band Bracelet Kit Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+**XKDOUS**$7.59**4.7★1,431 rev](https://www.amazon.com/dp/B0CJ4YX2RZ) [3**JIYAKO 2500+ Rubber Band Bracelet Kit Loom Bracelet Making Kit for Kids Rubber Bands Refill Loom Set Loom Bands Kit Friendship Bracelet Birthday Gift Kits**Yestrong**$10.81**4.6★2,042 rev](https://www.amazon.com/dp/B0B8Z55KMY) [4**12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips 6 Hooks Premium Bracelet Making Kit for Weaving DIY Crafting Gift**Booriss**$14.58**4.8★4,466 rev](https://www.amazon.com/dp/B08NYB13TV) [5**Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$19.64**4.8★256 rev](https://www.amazon.com/dp/B0F9B3VTXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$14.37**228 rev1y ago](https://www.amazon.com/dp/B0FCN1175Y) [**Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$19.64**256 rev1y ago](https://www.amazon.com/dp/B0F9B3VTXX) [**Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$21.82**257 rev1y ago](https://www.amazon.com/dp/B0F9B3NG7B) [**Rainbow Loom: 2 400 Bands & 1 000 Beads AutoLoom Rainbow Bliss Kit with AutoLoom & Finger Loom DIY Braid & Bead Bracelet Jewelry Making Set for Kids 7+**Rainbow Loom**$18.95**200 rev1y ago](https://www.amazon.com/dp/B0F9B2C8GH) [**XKDOUS Rubber Band Bracelet Kit Loom Bracelet Making Kit for Art and Craft Rubberband Bracelets kit for Kids Ages 6+ 21 Colors 2000+**XKDOUS**$7.40**1,431 rev1y ago](https://www.amazon.com/dp/B0DCP17VCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rainbow Loom Treasure Box Sparkle Edition 8 000 Rubber Bands in 8 Different Sparkly Colors and a BONUS of 2 Happy Looms Great Activities for Boys and Girls 7+**Rainbow Loom**$12.42**4.8★**▲ 92%**](https://www.amazon.com/dp/B09TVFK16G) [**YUSLROB 2500+ Rubber Band Loom Bracelet Kit Loom Bracelet Making kit Best Gifts for Birthday and Christmas with Rubber Band Refill Kit for**YUSLROB**$9.62**4.7★**▲ 88%**](https://www.amazon.com/dp/B0BY45FLBW) [**Rainbow Loom: 9 000 Bands AutoLoom Creation Case with 50 Beads & 3 Sticker Sheets DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$19.64**4.8★**▲ 56%**](https://www.amazon.com/dp/B0F9B3VTXX) [**Rainbow Loom: 6 000 Bands Mighty Rainbow Case with 2 Mighty Looms 6 Cute-tique Charms & 50 Beads DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$21.82**4.8★**▲ 47%**](https://www.amazon.com/dp/B0F9B3NG7B) [**Rainbow Loom: 11 000 Neon Bands AutoLoom Refill Mega Pack + AutoLoom Tool 22 Bright Colors Ultimate DIY Bracelet & Jewelry Making Kit for Kids 7+**Rainbow Loom**$14.37**4.8★**▲ 46%**](https://www.amazon.com/dp/B0FCN1175Y)
**~~View all trending →~~**
## **Common questions**
- **Is rainbow loom profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Launch it (58/100).
- **How competitive is the rainbow loom niche?**
- 11 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- **When does demand for rainbow loom peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the rainbow loom niche?**
- Listings span $5.75–$27.85; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 2,777 reviews — the moat a new listing must climb.
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