---
title: "Rainbow Face Paint — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rainbow-face-paint"
last_updated: "2026-08-10T07:13:38.166Z"
locale: en
meta:
description: "Niche score 63/100 · $37K/yr market · 66K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $37K/yr market · 66K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rainbow Face Paint — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **rainbow face paint**
**Worth a look**
Shows demand growing +338.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 100Conversion 61Competition 82Returns 91Price range 40Avg price 39Brand share 85Review moat 71Quality gap 37
**Growth**
**Incredible****+338.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****676.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.98–$22.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$37K**
$37K/yr · 66K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, rainbow face paint is a $37K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 63/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow face paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#247**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**50%**
Top 20: 93%
**Top-5 click share**
**33%**
Top 20: 79%
**Open market**
**45%**
- Oiomniv20% - GCCL9% - Creamify9% - Namonppy7% - TAG Body Art5% - faglowmify5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +338.1% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-face-paint/trend)
## **Top rainbow face paint search terms**
- **rainbow face paint**37K/yr+185.6%6.7% conv. - **pride face paint**15K/yr>1,000%6.8% conv. - **rainbow face paint stick**6K/yr+548.3%10.3% conv. - **face paint rainbow**4K/yr+102.0%4.5% conv. - **rainbow body paint**3K/yr+452.9%7.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-face-paint/search-terms)
## **Top rainbow face paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oiomniv Pride Face Paint Stick for Adults 1 pcs Twist-Up Rainbow Face Paint Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events**Oiomniv**$8.05**4.7★35 rev](https://www.amazon.com/dp/B0GHNPMK3M) [2**Oiomniv 2 Pack Pride Face Paint Stick Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe**Oiomniv**$7.92**4.4★43 rev](https://www.amazon.com/dp/B0GGBTXN7F) [3**2 Pack Rainbow Pride Face Paint with Pride Tattoos- Gay Pride Rainbow Flag Makeup Stick Face Body Paint for LGBT Pride Parade Pride Month Celebrations Cosplay Party and Festival**Creamify**$9.03**4.3★118 rev](https://www.amazon.com/dp/B0DYV7RDY9) [4**Pride Rainbow Face Paint Kit 2 Pack Pride Face Paint Sticks 12 Pride Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations**Namonppy**$8.75**4.3★34 rev](https://www.amazon.com/dp/B0F13ZHJ89) [5**Faglowmify 4pcs Rainbow Body Paint Gay Pride Accessories LGBT Pride Flag Gay Pride Rainbow Face Paint Stick for Pride Parade Pride Month Party**faglowmify**$8.32**5.0★11 rev](https://www.amazon.com/dp/B0GS93PJF6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Janolia Pride Face Paint LGBT Pride Face Paint Stick Rainbow Accessories for Pride Rainbows Makeup Gay Pride Rainbow Crayon for Events Gay Pride Day Celebrations Party**Janolia**$8.00**30 rev2mo ago](https://www.amazon.com/dp/B0G4VW7JV3) [**Oiomniv Pride Face Paint Stick for Adults 1 pcs Twist-Up Rainbow Face Paint Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events**Oiomniv**$8.05**35 rev3mo ago](https://www.amazon.com/dp/B0GHNPMK3M) [**Oiomniv 2 Pack Pride Face Paint Stick Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe**Oiomniv**$7.92**43 rev3mo ago](https://www.amazon.com/dp/B0GGBTXN7F) [**Oiomniv 2 Pack Pride Face Paint Stick with Pride Tattoos Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe**Oiomniv**$8.72**39 rev3mo ago](https://www.amazon.com/dp/B0GHNFQX4T) [**Faglowmify 4pcs Rainbow Body Paint Gay Pride Accessories LGBT Pride Flag Gay Pride Rainbow Face Paint Stick for Pride Parade Pride Month Party**faglowmify**$8.32**11 rev4mo ago](https://www.amazon.com/dp/B0GS93PJF6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)**GCCL**$4.98**4.4★**▲ 69%**](https://www.amazon.com/dp/B0B3MZP52X) [**Pride Rainbow Face Paint Kit 100 Pcs Face and Body Pride Temporary Tattoos Pride Month Accessories Face Body Paint for Gay LGBTQ Pride Parade Pride Month Celebrations Party and Celebrations**Mexlyca**$7.58**4.8★**▲ 69%**](https://www.amazon.com/dp/B0GS57TCYJ) [**Oiomniv 2 Pack Pride Face Paint Stick Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe**Oiomniv**$7.92**4.4★**▲ 69%**](https://www.amazon.com/dp/B0GGBTXN7F) [**Faglowmify 4pcs Rainbow Body Paint Gay Pride Accessories LGBT Pride Flag Gay Pride Rainbow Face Paint Stick for Pride Parade Pride Month Party**faglowmify**$8.32**5.0★**▲ 69%**](https://www.amazon.com/dp/B0GS93PJF6) [**Oiomniv 2 Pack Pride Face Paint Stick with Pride Tattoos Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe**Oiomniv**$8.72**4.6★**▲ 69%**](https://www.amazon.com/dp/B0GHNFQX4T)
**~~View all trending →~~**
## **What buyers say about rainbow face paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Great colors”*
**Paint Quality**12%
*“Paint is pretty good”*
**Ease Of Use**10%
*“Easy to Use”*
**Value For Money**8%
*“Good for the price”*
**Quality-Overall**7%
*“Good quality”*
**Ease Of Application**5%
*“Nice applicator”*
**Ease Of Cleaning**4%
*“cleans easily with soap”*
**Soft Feel**3%
*“Love the smoothness”*
**Advertised Vs Actual Product**2%
*“This was exactly what I was looking for”*
**Design-Overall**2%
*“The layered rainbow design looks really fun in person”*
### **What buyers complain about **
**Color**14%
*“Not only was the color not vibrant”*
**Paint Quality**6%
*“less paint than expected”*
**Size-Overall**6%
*“The tubes are smaller than I thought”*
**Quality-Overall**3%
*“poor performance”*
**Ease Of Cleaning**3%
*“smudges easily and hard to clean off”*
**Smudge Resistance**3%
*“however definitely not smudge/transfer proof”*
**Stain Resistance**3%
*“It does stain skin”*
**Ease Of Use**3%
*“hard to use”*
**Product Condition**2%
*“Used product”*
**Value For Money**2%
*“For the price couldve been better”*
### **Top return reasons **
**Paint Quality**30%
**Color**17%
**Size-Overall**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**7%
**Product Condition**4%
**Quality-Overall**4%
**Stain Resistance**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is rainbow face paint profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 41 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is +338.1%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the rainbow face paint niche?**
- 30 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in rainbow face paint?**
- Top complaints mined from reviews: Color, Paint Quality, Size-Overall. The return rate is 1.2%.
- **When does demand for rainbow face paint peak?**
- Demand peaks in Jun–Oct; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the rainbow face paint niche?**
- Listings span $3.98–$22.49; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)