---
title: "Rainbow Crayons — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/rainbow-crayons"
last_updated: "2026-08-09T19:25:43.941Z"
locale: en
meta:
description: "Niche score 40/100 · $158K/yr market · 176K searches/yr · $9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $158K/yr market · 176K searches/yr · $9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rainbow Crayons — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **rainbow crayons**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 10Conversion 83Competition 27Returns 96Price range 24Avg price 32Brand share 4Review moat 54Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,331.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$158K**
$158K/yr · 176K searches
**Avg price**
**Okay****$9.83**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$2.95–$18.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rainbow crayons is a $158K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow crayons market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$147K–$197K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**118**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Crayola83% - Fun Express5% - JoyCat5% - iCrayon4% - Ooly2% - FUAOIS2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-crayons/trend)
## **Top rainbow crayons search terms**
- **glitter crayons**77K/yr-27.3%9.9% conv. - **rainbow crayons**19K/yr-39.4%3.2% conv. - **sparkle crayons**11K/yr-25.4%13.7% conv. - **rainbow crayon**9K/yr-35.5%1.3% conv. - **fun crayons**8K/yr-20.4%3.7% conv. - **glitter crayons for kids**11K/yr-43.8%11.5% conv. - **crayola glitter crayons**10K/yr-29.5%8.9% conv. - **confetti crayons**4K/yr-7.6%0.9% conv. - **cool crayons**6K/yr-19.0%2.8% conv. - **crayola glitter**6K/yr-20.9%1.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/rainbow-crayons/search-terms)
## **Top rainbow crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$47K40%$63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Crayon 24**Crayola**$3.88**4.5★5,418 rev](https://www.amazon.com/dp/B07VXRZTB2) [2**Glitter Crayon Set**Crayola**$8.01**4.3★395 rev](https://www.amazon.com/dp/B00C3X6WHM) [3**Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+**Crayola**$2.95**4.4★137 rev](https://www.amazon.com/dp/B0CZ4NGSLT) [4![Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic [Amazon Exclusive]](https://m.media-amazon.com/images/I/516zqu60YkL.jpg)**Crayola Special Effects Bulk Crayon Set (5 Pack) 24 Crayons for Kids Coloring Supplies for Arts & Crafts Glitter Pastel Bold & Bright Neon Metallic \[Amazon Exclusive\]**Crayola**$18.78**4.7★547 rev](https://www.amazon.com/dp/B0CBCR7C87) [5**Crayola 16CT Multicolored Glitter Crayons**Crayola**$8.33**4.5★730 rev](https://www.amazon.com/dp/B009A54FVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl**JoyCat**$11.61**39 rev9mo ago](https://www.amazon.com/dp/B0FVXKT3N5) [**FUAOIS Stocking Stuffers for Kids Teens 16 Rainbow Kids Drawing Pencils Art Supplies for Kid 4-12 Year Old**FUAOIS**$4.20**423 rev10mo ago](https://www.amazon.com/dp/B0FM43SS47) [**12 Colors Rainbow Sparkle Metallic Watercolor Gel Crayons Glitter Twistable Crayons for Toddlers Non-Toxic Hands Cleand Washable Coloring Gifts for Boys and Girls**iCrayon**$12.63**198 rev1y ago](https://www.amazon.com/dp/B0DP22SRBM) [**Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+**Crayola**$2.95**137 rev2y ago](https://www.amazon.com/dp/B0CZ4NGSLT) [**Ooly Rainbow Sparkle Metallic Watercolor Gel Crayons Set of 12 Glitter Gel Markers for Kids and Toddlers Colorful Twistable Crayons for Drawing - Metallic**Ooly**$16.70**979 rev2y ago](https://www.amazon.com/dp/B0CTWFQDHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Joycat 12 Colors Glitter Twist Crayons for Kids 3-in-1 Sparkling Watercolor Gel Crayons for Multi-Surface Painting on Glass Mirror Rock Washable Twist-Up Art Supplies Gift for Toddler Boy & Girl**JoyCat**$11.61**3.6★**▲ 379%**](https://www.amazon.com/dp/B0FVXKT3N5) [**Crayola Swirl Crayons (24ct) Kids Crayons Multicolor Rainbow Coloring Supplies Great for Kids Art Projects Nontoxic 3+**Crayola**$2.95**4.4★**▲ 100%**](https://www.amazon.com/dp/B0CZ4NGSLT) [**Crayola Pearl Crayons (8)**Crayola**$6.54**4.4★**▲ 66%**](https://www.amazon.com/dp/B08HDMRB5M) [**Crayola Glitter Crayons 8 Count**Crayola**$5.99**4.2★**▲ 52%**](https://www.amazon.com/dp/B08F6LD796) [**Crayola Crayon 24**Crayola**$3.88**4.5★**▲ 26%**](https://www.amazon.com/dp/B07VXRZTB2)
**~~View all trending →~~**
## **What buyers say about rainbow crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Colors are pretty”*
**Fun/Entertainment Experience**11%
*“Such a fun set”*
**Quality-Overall**9%
*“they are an excellent addition to the crafts kit”*
**Brightness/Shine/Glow**7%
*“Add a Little Sparkle”*
**Ease Of Use**6%
*“They are easy to hold and use”*
**Value For Money**5%
*“Good price”*
**Durability**4%
*“dont break very easily”*
**Pen/Pencil Quality**3%
*“My kids absolutely love these Pencils”*
**Soft Feel**2%
*“they are very smooth”*
**Ease Of Cleaning**2%
*“They do clean up pretty easily with water which is a plus”*
### **What buyers complain about **
**Color**32%
*“Color was dull”*
**Durability**15%
*“Falls apart easily”*
**Brightness/Shine/Glow**8%
*“Cant see the glitter”*
**Value For Money**6%
*“these crayons are cheap”*
**Quality-Overall**3%
*“Not an assortment”*
**Strength**2%
*“And breaks apart fairly quickly”*
**Product Condition**2%
*“used”*
**Paper Quality**1%
*“Leaves lots of build up that can fall off paper”*
**Smudge Resistance**1%
*“can smear easily”*
**Advertised Vs Actual Product**1%
*“does not show on page”*
### **Top return reasons **
**Color**18%
**Advertised Vs Actual Product**16%
**Value For Money**14%
**Defective Material/Parts**8%
**Size-Overall**6%
**Quality-Overall**6%
**Product Condition**6%
**Gifting Purpose**5%
**Functionality-Overall**5%
**Brightness/Shine/Glow**5%
## **Common questions**
- **Is rainbow crayons profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the rainbow crayons niche?**
- 6 brands and 118 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in rainbow crayons?**
- Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 0.8%.
- **When does demand for rainbow crayons peak?**
- Demand peaks in Apr–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the rainbow crayons niche?**
- Listings span $2.95–$18.78; the average listing price is $9.83 (sweet spot $15–$100). The average incumbent carries 1,332 reviews — the moat a new listing must climb.
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