---
title: "Raffia Yarn — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/raffia-yarn"
last_updated: "2026-08-09T15:53:10.487Z"
locale: en
meta:
description: "Niche score 59/100 · $32K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $32K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Raffia Yarn — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **raffia yarn**
**Worth a look**
Shows demand growing +119.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 95Conversion 32Competition 70Returns 73Price range 49Avg price 31Brand share 76Review moat 79Quality gap 72
**Growth**
**Incredible****+119.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****411.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.70–$23.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.66**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$32K**
$32K/yr · 130K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, raffia yarn is a $32K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raffia yarn market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$48K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#396**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **58%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**34%**
- Rayon Crochet Raffia Yarn24% - BEVTEE10% - NDICANG9% - KITHED8% - ISPIE8% - LEREATI7%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +119.8% search growth over the last 90 days.
6K4KSpike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/raffia-yarn/trend)
## **Top raffia yarn search terms**
- **raffia yarn**88K/yr+122.3%2.1% conv. - **raffia yarn for crochet**17K/yr+129.7%1.4% conv. - **ispie raffia yarn**11K/yr+107.6%0.6% conv. - **paper yarn**9K/yr+98.0%0.6% conv. - **raffia yarn for crochet bags**6K/yr+115.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/raffia-yarn/search-terms)
## **Top raffia yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natural Cotton Rayon Raffia Yarn for Brown Crochet Summer Sun Hat Beach Bag Raffia Ribbon Crochet Straw Knit Yarns Knitting Craft Packing Twine Materials 280 Meters/306 Yards**Rayon Crochet Raffia Yarn**$9.19**4.3★1,103 rev](https://www.amazon.com/dp/B07SV1F21S) [2**BEVTEE 436 Yards Raffia Yarn for Crochet Packing Paper Twine 2 Rolls Kraft**BEVTEE**$7.92**4.6★113 rev](https://www.amazon.com/dp/B0FLXMJSVJ) [3**Creatrill 218 Yards Raffia Paper Craft Ribbon Packing Paper Twine 1/4 Inch by 218 Yards (Kraft)**CREATRILL**$8.11**4.6★3,062 rev](https://www.amazon.com/dp/B072XBTGHN) [4**Natural Cotton Rayon Raffia Yarn Coffee Crochet Summer Sun Hat Beach Bag Yarns Straw Knitting Materials 280 Meters/306 Yards**Rayon Crochet Raffia Yarn**$9.28**4.3★1,103 rev](https://www.amazon.com/dp/B07SV27QT2) [5**LEREATI Light Coffee Raffia Yarn for Crochet Bags 3mm x 328 Yards Flat String Raffia Paper Ribbon Yarn for Gift Wrapping Crocheting Sun Hat Bag DIY Crafts Holiday Decoration**LEREATI**$11.19**4.1★358 rev](https://www.amazon.com/dp/B0DCG2D12D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Raffia Yarn for Crochet Bags Raffia Ribbon for Gift Wrapping 2mm X 328 Yards Raffia String Paper Ribbon Yarn for Sun Hat Beach Bag Crochet Crafting DIY Crafts**maileiduo**$10.41**30 rev5mo ago](https://www.amazon.com/dp/B0GKP4PYV8) [**woric Raffia Ribbon 262 Yards (787 Feet) Raffia Yarn Craft Ribbon for Lei Crochet Crafts Packing Paper Twine Gift Wrapping Tags Wedding Invitations Decorations**woric**$6.94**68 rev10mo ago](https://www.amazon.com/dp/B0FPFQC93M) [**BEVTEE 436 Yards Raffia Yarn for Crochet Packing Paper Twine 2 Rolls Kraft**BEVTEE**$7.92**113 rev11mo ago](https://www.amazon.com/dp/B0FLXMJSVJ) [**Ispie Raffia Yarn for Crochet Not Paper Genuine Rayon Raffia 1/4 270yards (Wood)**ISPIE**$14.97**40 rev1y ago](https://www.amazon.com/dp/B0D132P4RD) [**Troyarn Twisted Raffia Yarn for Crafting and Design Raffia for Creative Projects Soft Beach Bag Hat Hand Knitting Handbags Medium(4) 100% Polyester / 3.52 Oz(100g)/109 Yd (100m)(11825 - Dark Gray)**TROYARN**$8.37**47 rev1y ago](https://www.amazon.com/dp/B0DDLCM686)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raffia Yarn for Crochet Bags Raffia Ribbon for Gift Wrapping 2mm X 328 Yards Raffia String Paper Ribbon Yarn for Sun Hat Beach Bag Crochet Crafting DIY Crafts**maileiduo**$10.41**4.7★**▲ 102%**](https://www.amazon.com/dp/B0GKP4PYV8) [**Troyarn Twisted Raffia Yarn for Crafting and Design Raffia for Creative Projects Soft Beach Bag Hat Hand Knitting Handbags Medium(4) 100% Polyester / 3.52 Oz(100g)/109 Yd (100m)(11825 - Dark Gray)**TROYARN**$8.37**4.1★**▲ 77%**](https://www.amazon.com/dp/B0DDLCM686) [**NICEEC 2 Skeins Soft Tape Yarn for Crocheting Craft Paper Yarn Easy Crochet Raffia Yarn Ribbon Yarn for DIY Craft Gift Wrapping Total Length 1.76oz2/109yds2-Caramel**NICEEC**$9.72**4.5★**▲ 57%**](https://www.amazon.com/dp/B0D8HQ266D) [**Natural Cotton Rayon Raffia Yarn Coffee Crochet Summer Sun Hat Beach Bag Yarns Straw Knitting Materials 280 Meters/306 Yards**Rayon Crochet Raffia Yarn**$9.28**4.3★**▲ 43%**](https://www.amazon.com/dp/B07SV27QT2) [**Raffia Yarn for Crochet Soft Cotton Yarn for Crocheting Summer Beach Bag/Hat 114 Yards/1.76 Ounce Ribbon Paper Yarn for Beginners DIY Hand Knitting Handbag(Bamboo Green)**NDICANG**$8.89**3.9★**▲ 35%**](https://www.amazon.com/dp/B0D8KWV69Q)
**~~View all trending →~~**
## **What buyers say about raffia yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**16%
*“As advertised”*
**Color**13%
*“Beautiful color”*
**Quality-Overall**11%
*“Nice quality raffia”*
**Value For Money**9%
*“A great price for raffia ribbon 5 pack”*
**Gifting Purpose**8%
*“Simple way to add a nice touch to wrapped presents”*
**Ease Of Use**7%
*“It comes in handy”*
**Durability**7%
*“Durability seems good”*
**Material Quality**5%
*“Natural material”*
**Stitch/Finish/Polish**3%
*“it adds a beautiful finishing touch to homemade creations”*
**Efficiency**3%
*“Works good”*
### **What buyers complain about **
**Quality-Overall**27%
*“it is cheap looking and ugly”*
**Size-Overall**17%
*“the pieces are so short”*
**Ease Of Use**16%
*“Very difficult to work with”*
**Hard Feel**5%
*“it was incredibly rough to work with”*
**Material Quality**4%
*“It is some sort of plastic synthetic”*
**Advertised Vs Actual Product**2%
*“its pathetically nothing like the representation in Amazon photos”*
**Functionality-Overall**2%
*“Unusable”*
**Mounting**2%
*“looks like the raffia is a smaller mount than expected”*
**Durability**2%
*“Many broke into 3 or 4 pieces”*
**Value For Money**1%
*“Not the cheapest”*
### **Top return reasons **
**Color**22%
**Thin**15%
**Material Quality**13%
**Advertised Vs Actual Product**12%
**Size-Overall**6%
**Quality-Overall**5%
**Display Colors**4%
**Value For Money**4%
**Thickness**4%
**Functionality-Overall**3%
## **Common questions**
- **Is raffia yarn profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 36 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +119.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the raffia yarn niche?**
- 18 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in raffia yarn?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 2.1%.
- **When does demand for raffia yarn peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the raffia yarn niche?**
- Listings span $5.70–$23.90; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.
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