---
title: "Quilting — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilting"
last_updated: "2026-08-09T12:35:09.028Z"
locale: en
meta:
description: "Niche score 54/100 · $72K/yr market · 368K searches/yr · $20.50 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $72K/yr market · 368K searches/yr · $20.50 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quilting — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **quilting**
**Worth a look**
Shows low returns (0.9%), but weak search conversion (1.0%) keeps it on the watch list.
Market size 18Growth 51Conversion 12Competition 81Returns 96Price range 34Avg price 89Brand share 95Review moat 45Quality gap 27
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.50**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,968.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.75–$250.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$72K**
$72K/yr · 368K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, quilting is a $72K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilting market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$123K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**37%**
Top 20: 84%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**57%**
- BREXFIRE9% - otylzto8% - Tinyspool & Co.7% - Fiskars7% - Wallors6% - Lange & König6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/quilting/trend)
## **Top quilting search terms**
- **quilting**359K/yr+22.6%0.6% conv. - **quilting gadgets**5K/yr+57.0%0.7% conv. - **quilting notions and tools**2K/yr-58.1%0.4% conv. - **quilting supplies for quilters**2K/yr-19.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/quilting/search-terms)
## **Top quilting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3PCS Magnetic Seam Guide for Sewing Machine Multifunctional Polygonal Hemmer Guide with Scale Universal Sewing Quilting Supplies Accessories Tools**BREXFIRE**$9.13**4.6★1,554 rev](https://www.amazon.com/dp/B0DR8DC3J9) [2**Otylzto Sewing Clips 100 Pcs with Plastic Box Premium Quilting Clips for Supplies Crafting Tools Assorted Colors Plastic Clips for Crafts Sew Clip Sew Clips Sewing Notions**otylzto**$6.32**4.8★12,803 rev](https://www.amazon.com/dp/B08KGTFR6T) [3**Wallors Quilting Knowledge Tin Sign Vintage Sewing Room Decor 8x12 Inch**Wallors**$9.36**4.8★81 rev](https://www.amazon.com/dp/B0DF4W5C4C) [4**Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative**Lange & König**$8.72**4.4★1,668 rev](https://www.amazon.com/dp/B0F99YDJFF) [5**ZOMONETI 17 x 13.5 Wool Pressing Mat 100% New Zealand Felted Wool Ironing Mat Pad Blanket for Quilter Sewing Quilting Supplies and Notions**ZOMONETI**$15.73**4.8★4,516 rev](https://www.amazon.com/dp/B08CC3MQWK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ibotti Pin Basting Tool with Brass Tip Open and Close The Pins Easily When Quilting wiht Pins**ibotti**$8.99**6 rev7mo ago](https://www.amazon.com/dp/B0G4BWCSXG) [**Ramede 8 Pairs 8/12 Pairs Sewing Socks Funny Quilting Crew Socks Quilter Lover Gift for Sewing Patchwork Lover Quilters Seamstress (Colorful)**Ramede**$19.66**41 rev11mo ago](https://www.amazon.com/dp/B0FMDZ8H37) [**55Pcs Quilting Stickers Sewing Machine Theme Waterproof Vinyl for Sewing for Cup Water Bottles Laptop Luggage Computer Mobile Phone Guitar Skateboard Decoration (Sewing)**Hopetl**$3.75**88 rev11mo ago](https://www.amazon.com/dp/B0FKMPJ4VN) [**Quilting Rulers Sewing Rulers 4 Piece Quilting Square Templates Acrylic Rulers with Non-Slip Rings for Sewing (3.5X3.5 5X5 6.5X6.5 10.5X10.5) (Blue)**BSGOGO**$8.21**564 rev1y ago](https://www.amazon.com/dp/B0FGXKGD13) [**Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Cottage Bloom**craftido**$27.46**546 rev1y ago](https://www.amazon.com/dp/B0FGWWRWLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FIVEIZERO 100% Natural Cotton Quilt Batting47Inchx1Yard Large Lightweight Batting Fabric Quilting Batting by The Yard for Sewing Crafts DIY Potholders Backing Wadding Twin & King Size Quilt Projects**FIVEIZERO**$10.22**4.7★**▲ 303%**](https://www.amazon.com/dp/B0FGJ4HBK1) [**ibotti Pin Basting Tool with Brass Tip Open and Close The Pins Easily When Quilting wiht Pins**ibotti**$8.99**4.6★**▲ 270%**](https://www.amazon.com/dp/B0G4BWCSXG) [**Natural Cotton Batting for Quilting - 150g/m Lightweight 40x40 - Crafting Material for Blankets DIY Projects Home Decor**Drounphi**$10.41**4.6★**▲ 249%**](https://www.amazon.com/dp/B0DZ6GMMCP) [**Quilting Rulers Sewing Rulers 4 Piece Quilting Square Templates Acrylic Rulers with Non-Slip Rings for Sewing (3.5X3.5 5X5 6.5X6.5 10.5X10.5) (Blue)**BSGOGO**$8.21**4.8★**▲ 240%**](https://www.amazon.com/dp/B0FGXKGD13) [**PLANTIONAL Grinding Natural Cotton Quilt Batting: 47-Inch x 59-Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Wearable Arts**PLANTIONAL**$14.54**4.8★**▲ 206%**](https://www.amazon.com/dp/B0BWQQ5WR4)
**~~View all trending →~~**
## **What buyers say about quilting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to handle”*
**Quality-Overall**13%
*“the build quality is solid”*
**Advertised Vs Actual Product**10%
*“Better than I expected”*
**Stitch/Finish/Polish**8%
*“The stitch options are fun”*
**Value For Money**8%
*“Excellent value”*
**Size-Overall**5%
*“Fit my machine perfectly”*
**Color**4%
*“Colors are beautiful”*
**Upholstery/Fabric Quality**3%
*“Beautiful fabric”*
**Efficiency**3%
*“Works very well”*
**Strength**3%
*“Very Sturdy”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Did not work”*
**Size-Overall**9%
*“These are small”*
**Quality-Overall**7%
*“Bad quality”*
**Durability**7%
*“Break easy”*
**Color**4%
*“The colors are off”*
**Ease Of Use**3%
*“hard to get off”*
**Value For Money**3%
*“It was too much money too”*
**Heating**3%
*“It gets hot”*
**Instructions/User Manual/Troubleshooting**3%
*“their instructions are bad”*
**Thickness**2%
*“marks are too thick”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**15%
**Advertised Vs Actual Product**7%
**Material Quality**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Thin**4%
**Compatibility-Overall**3%
**Magnetic Strength/Adsorption**2%
**Heating**2%
## **Common questions**
- **Is quilting profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the quilting niche?**
- 43 brands and 131 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in quilting?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 0.9%.
- **When does demand for quilting peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the quilting niche?**
- Listings span $3.75–$250.78; the average listing price is $20.50 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.
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