---
title: "Search terms — quilting stencils - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilting-stencils/search-terms"
last_updated: "2026-08-09T13:43:34.295Z"
locale: en
meta:
  description: "Niche score 51/100 · $44K/yr market · 163K searches/yr · $15.45 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $44K/yr market · 163K searches/yr · $15.45 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — quilting stencils - Flapen"
---

# **quilting stencils**

**Worth a look**

Shows a thin review moat (176 avg reviews), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 15Conversion 22Competition 88Returns 79Price range 76Avg price 76Brand share 55Review moat 91Quality gap 67

**Review moat**

**Great****175.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.59–$44.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$44K**

$44K/yr · 163K searches

## Search terms