---
title: "quilt batting — $2.8M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilt-batting"
last_updated: "2026-07-20T20:20:30.093Z"
locale: en
meta:
description: "quilt batting shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "quilt batting shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "quilt batting — $2.8M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **quilt batting**
**Worth a look**
Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 18Conversion 63Competition 69Returns 96Price range 31Avg price 95Brand share 59Review moat 41Quality gap 24
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 1.5M searches
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$32.31**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,401.39**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.04–$280.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, quilt batting is a $2.8M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.2M–$4.0M**
- units × avg price
- **Launch success**
- **88%**
- 7 of 8 new (360d)
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **141 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**26%**
- PLANTIONAL25% - FIVEIZERO15% - RRKTP13% - The Warm Company8% - Hoiny8% - Drounphi5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/quilt-batting/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$111K8%$222K12%$332K16%$443K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FIVEIZERO 100% Natural Cotton Quilt Batting47Inchx1Yard Large Lightweight Batting Fabric Quilting Batting by The Yard for Sewing Crafts DIY Potholders Backing Wadding Twin & King Size Quilt Projects**FIVEIZERO**$10.22**4.7★395 rev](https://www.amazon.com/dp/B0FGJ4HBK1) [2**PLANTIONAL Grinding Natural Cotton Quilt Batting: 47-Inch x 59-Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Wearable Arts**PLANTIONAL**$14.54**4.8★2,068 rev](https://www.amazon.com/dp/B0BWQQ5WR4) [3**47 x 59 100% Natural Cotton Quilt Batting Breathable Crib Size Batting**Hoiny**$13.75**4.6★226 rev](https://www.amazon.com/dp/B0FMRF2ZQ6) [4**PLANTIONAL Natural Cotton Batting for Quilts: 79-Inch x 91-Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Wearable Arts**PLANTIONAL**$26.47**4.6★3,932 rev](https://www.amazon.com/dp/B08X6LDW38) [5**RRKTP Natural Cotton Batting for Quilting 36 x 5 Yards Batting for Quilts Microwave Safe for Bowl Cozies Cotton Lightweight Lining for Potholders Quilting Batting for Sewing Handmade Quilts&DIY**RRKTP**$31.30**4.7★99 rev](https://www.amazon.com/dp/B0G5YMZN9T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RRKTP Cotton Quilt Batting By The Roll100% Cotton Batting for Quilting Warm Soft Natural Batting for Sewing Stuffing for Crafts Handmade Quilts& Sewing Project-96 X 10 Yard**RRKTP**$79.98**41 rev1mo ago](https://www.amazon.com/dp/B0H1R1N353) [**RRKTP Cotton Batting for Quilting200 g/m Lightweight Quilt Batting Queen SizeNatural All Season Comfort Cotton Stuffing Sewing Handmade & DIY Crafts 9096**RRKTP**$27.98**134 rev5mo ago](https://www.amazon.com/dp/B0GJZYQLG5) [**Pin Forest Natural Cotton Quilt Batting 40 x 40 MidWeight (200g/m) Cotton Batting for Quilting All-Season 100% Pure Breathable & Soft-Ideal for Quilting Sewing Wearable Art & DIY**Pin Forest**$9.85**46 rev6mo ago](https://www.amazon.com/dp/B0GGTVS37Z) [**RRKTP Cotton Batting for Quilting200 g/m Lightweight Quilt Batting Crib SizeNatural All Season Comfort Cotton Stuffing Sewing Handmade & DIY Crafts 5060**RRKTP**$15.72**134 rev7mo ago](https://www.amazon.com/dp/B0G6441G9Q) [**RRKTP Natural Cotton Batting for Quilting 36 x 5 Yards Batting for Quilts Microwave Safe for Bowl Cozies Cotton Lightweight Lining for Potholders Quilting Batting for Sewing Handmade Quilts&DIY**RRKTP**$31.30**99 rev7mo ago](https://www.amazon.com/dp/B0G5YMZN9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RRKTP Cotton Quilt Batting By The Roll100% Cotton Batting for Quilting Warm Soft Natural Batting for Sewing Stuffing for Crafts Handmade Quilts& Sewing Project-96 X 10 Yard**RRKTP**$79.98**4.6★**▲ 333%**](https://www.amazon.com/dp/B0H1R1N353) [**FIVEIZERO Grinding Natural 100% Cotton Quilt Batting 34X45 Cotton Batting for Quilting Lightweight Batting Fabric for Sewing Quilt Crafts Cushions Backing Wadding Twin & King Size Quilt Projects**FIVEIZERO**$8.89**4.8★**▲ 332%**](https://www.amazon.com/dp/B0G5Z6TN1G) [**RRKTP Cotton Batting for Quilting200 g/m Lightweight Quilt Batting Queen SizeNatural All Season Comfort Cotton Stuffing Sewing Handmade & DIY Crafts 9096**RRKTP**$27.98**4.6★**▲ 258%**](https://www.amazon.com/dp/B0GJZYQLG5) [**Pin Forest Natural Cotton Quilt Batting 40 x 40 MidWeight (200g/m) Cotton Batting for Quilting All-Season 100% Pure Breathable & Soft-Ideal for Quilting Sewing Wearable Art & DIY**Pin Forest**$9.85**4.7★**▲ 245%**](https://www.amazon.com/dp/B0GGTVS37Z) [**RRKTP Natural Cotton Batting for Quilting 36 x 5 Yards Batting for Quilts Microwave Safe for Bowl Cozies Cotton Lightweight Lining for Potholders Quilting Batting for Sewing Handmade Quilts&DIY**RRKTP**$31.30**4.7★**▲ 191%**](https://www.amazon.com/dp/B0G5YMZN9T)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Nice quality and easy to use”*
**Soft Feel**10%
*“Softest and smoothest ever”*
**Advertised Vs Actual Product**10%
*“Exactly What I wanted”*
**Value For Money**8%
*“Good price”*
**Ease Of Use**8%
*“Ease of use”*
**Thickness**7%
*“It is the perfect thickness for the book sleeves I make”*
**Stitch/Finish/Polish**6%
*“Completes quilt”*
**Upholstery/Fabric Quality**4%
*“Good quality fabric at an affordable price”*
**Weight Light**4%
*“not too heavy”*
**Material Quality**4%
*“Good material”*
### **What buyers complain about **
**Thickness**27%
*“Wish it was thicker”*
**Quality-Overall**13%
*“So disappointing, no quality control on this one”*
**Smell**5%
*“there is a funky smell to it”*
**Durability**4%
*“it fell apart”*
**Value For Money**4%
*“But I thought it was a little expensive for the amount received”*
**Thin**4%
*“very thin”*
**Material Quality**3%
*“Not a consistant fabric”*
**Washability**3%
*“Not stable enough to wash”*
**Size-Overall**3%
*“seemed way smaller”*
**Advertised Vs Actual Product**2%
*“Picture is deceiving”*
### **Top return reasons **
**Thin**21%
**Size-Overall**16%
**Material Quality**13%
**Value For Money**9%
**Thickness**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Color**3%
**Smell**2%
**Functionality-Overall**2%
## **Common questions**
- **Is quilt batting profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 36 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the quilt batting niche?**
- 19 brands and 94 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in quilt batting?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Smell. The return rate is 0.9%.
- **When does demand for quilt batting peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the quilt batting niche?**
- Listings span $8.04–$280.36; the average listing price is $32.31 (sweet spot $15–$100). The average incumbent carries 2,401 reviews — the moat a new listing must climb.
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