---
title: "Search terms — quilt backing - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilt-backing/search-terms"
last_updated: "2026-08-09T22:45:18.615Z"
locale: en
meta:
  description: "Niche score 51/100 · $36K/yr market · 165K searches/yr · $21.43 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $36K/yr market · 165K searches/yr · $21.43 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — quilt backing - Flapen"
---

# **quilt backing**

**Worth a look**

Shows low returns (0.8%), but a small market ($36K/yr) keeps it on the watch list.

Market size 9Growth 17Conversion 13Competition 92Returns 96Price range 84Avg price 91Brand share 62Review moat 87Quality gap 28

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Avg price**

**Great****$21.43**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****250.07**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$6.87–$67.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$36K**

$36K/yr · 165K searches

## Search terms