---
title: "Quilt Backing — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilt-backing"
last_updated: "2026-08-09T16:38:34.531Z"
locale: en
meta:
description: "Niche score 51/100 · $36K/yr market · 165K searches/yr · $21.43 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $36K/yr market · 165K searches/yr · $21.43 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Quilt Backing — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **quilt backing**
**Worth a look**
Shows low returns (0.8%), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 17Conversion 13Competition 92Returns 96Price range 84Avg price 91Brand share 62Review moat 87Quality gap 28
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.43**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****250.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.87–$67.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 165K searches
According to Flapen's Amazon United States niche tracking, quilt backing is a $36K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilt backing market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#6,770**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **58%**
- **Out of stock**
- **26.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**23%**
Top 20: 56%
**Open market**
**28%**
- Roc-lon26% - MOOK FABRICS17% - Generic13% - Choice Fabrics8% - Fabric & Fabric5% - Tinyspool & Co.4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/quilt-backing/trend)
## **Top quilt backing search terms**
- **108 wide quilt backing fabric**40K/yr+31.2%0.6% conv. - **quilt backing fabric 108 wide cotton**27K/yr-33.2%0.8% conv. - **quilt backing**22K/yr-21.4%0.8% conv. - **108 quilt backing fabric clearance**18K/yr-45.0%0.3% conv. - **108 wide quilt backing**5K/yr+13.7%0.4% conv. - **wide quilt backing fabric**6K/yr-37.0%0.3% conv. - **108 inch wide fabric**6K/yr-27.6%0.2% conv. - **108 quilt backing fabric**6K/yr-21.8%0.3% conv. - **108 inch quilt backing fabric**7K/yr-40.8%0.4% conv. - **108 inch wide quilt backing fabric**6K/yr-26.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/quilt-backing/search-terms)
## **Top quilt backing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Natural 3 Yard Cut**Roc-lon**$22.15**4.5★164 rev](https://www.amazon.com/dp/B0FMZ14154) [2![Mook Fabrics Smoke Print Cotton Fabric Teal/Lavender [108in. Wide]](https://m.media-amazon.com/images/I/51y24icBA8L.jpg)**Mook Fabrics Smoke Print Cotton Fabric Teal/Lavender \[108in. Wide\]**MOOK FABRICS**$14.88**4.9★23 rev](https://www.amazon.com/dp/B0DQXHY8S9) [3**Timeless Treasures 108 Extra Wide Backings CD8960 Green Forest Trees**TIMELESS TREASURES**$25.04**4.5★30 rev](https://www.amazon.com/dp/B09QD75XR1) [4**Mook Fabrics Printed Floral Cotton Fabric Blue Cut by The Yard**MOOK FABRICS**$14.40**4.2★26 rev](https://www.amazon.com/dp/B0BYGVTXQB) [5**ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Black 3 Yard Cut**Roc-lon**$25.51**4.5★164 rev](https://www.amazon.com/dp/B0FMZ3HBXT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Scattered Dots Cut by Yard**Roc-lon**$13.42**164 rev7mo ago](https://www.amazon.com/dp/B0G86678GS) [**Tinyspool & Co. 100% American Cotton Fabric 3 Yard Cut Quilting Fabric Prewashed Preshrunk Yardage for Quilt Backing Borders Binding Sewing Crafts Cottagecore No.10 Vintage Green**Tinyspool & Co.**$31.38**117 rev11mo ago](https://www.amazon.com/dp/B0FN47PGD2) [**Tinyspool & Co. 100% American Cotton Fabric 3 Yard Cut Quilting Fabric Prewashed Preshrunk Yardage for Quilt Backing Borders Binding Sewing Crafts Fall Harvest No.3 Spring Coral**Tinyspool & Co.**$30.99**117 rev11mo ago](https://www.amazon.com/dp/B0FN46SJW5) [**ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Natural 3 Yard Cut**Roc-lon**$22.15**164 rev11mo ago](https://www.amazon.com/dp/B0FMZ14154) [**ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid Black 3 Yard Cut**Roc-lon**$25.51**164 rev11mo ago](https://www.amazon.com/dp/B0FMZ3HBXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**108 Extra Wide Fabric Quilt Backing by The Yard 100% Cotton White and Gray Abstract Flowers**Generic**$22.60**5.0★**▲ 165%**](https://www.amazon.com/dp/B0F54H9JWB) [**Mook Fabrics Printed Floral Cotton Fabric Blue Cut by The Yard**MOOK FABRICS**$14.40**4.2★**▲ 145%**](https://www.amazon.com/dp/B0BYGVTXQB) [**Choice Fabrics Supreme 108 Quilt Backing - Color Waves - Premium Cotton Fabric Cut by The Yard (Basil)**Choice Fabrics**$21.96**4.6★**▲ 123%**](https://www.amazon.com/dp/B0D2FQT6S7) [**ROC-lon 100% Cotton 108 Wide Preshrunk Lightweight Quilt Backing Fabric for Sewing and Craft Solid White 3 Yard Cut**Roc-lon**$23.44**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FMYTKK3M) [**Tinyspool & Co. 100% American Cotton Fabric 3 Yard Cut Quilting Fabric Prewashed Preshrunk Yardage for Quilt Backing Borders Binding Sewing Crafts Fall Harvest No.3 Spring Coral**Tinyspool & Co.**$30.99**4.8★**▲ 71%**](https://www.amazon.com/dp/B0FN46SJW5)
**~~View all trending →~~**
## **What buyers say about quilt backing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Nice quality and easy to use”*
**Advertised Vs Actual Product**11%
*“As described”*
**Value For Money**8%
*“Reasonable price”*
**Ease Of Use**8%
*“Easy to use”*
**Upholstery/Fabric Quality**7%
*“Beautiful fabric,”*
**Soft Feel**6%
*“Fabric was soft and smooth”*
**Weight Light**5%
*“The light weight adds structure”*
**Stitch/Finish/Polish**4%
*“Perfect product for sewing”*
**Thickness**4%
*“a thick material”*
**Size-Overall**3%
*“Perfect size”*
### **What buyers complain about **
**Thickness**18%
*“Also this fabric is very thick”*
**Quality-Overall**8%
*“Awful quality”*
**Adhesion/Stickiness**7%
*“HOWEVER, this DOES NOT adhere well at all”*
**Smell**7%
*“Funky smell”*
**Advertised Vs Actual Product**5%
*“It looks nothing like the photo”*
**Size-Overall**5%
*“Incorrect sizes received”*
**Weight Light**4%
*“more like extra light”*
**Thin**4%
*“Too thin”*
**Material Quality**3%
*“Terrible material terrible quality”*
**Weight Heavy**3%
*“It was a little bulkier than I was expecting”*
### **Top return reasons **
**Thin**22%
**Material Quality**19%
**Size-Overall**10%
**Thickness**7%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Color**6%
**Weight Light**4%
**Quality-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is quilt backing profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 74 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the quilt backing niche?**
- 25 brands and 37 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in quilt backing?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for quilt backing peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the quilt backing niche?**
- Listings span $6.87–$67.09; the average listing price is $21.43 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.
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